igniteXL Ventures’ Post

Grateful always for the support of other amazing women in the beauty industry - one of them being Justina Lee Rosu who’s hosting a round table discussion tomorrow for beauty brands super excited to be in attendance and join Justina and other amazing founders tomorrow 🙋🏽♀️🍽️ 💘 For anyone who is interested info is as follows below : Thursday 9th May, London: Discover how YouTube can drive higher AWARENESS and SALES for your brand. 🍷 Join us for an evening of good food and conversation, mingle with other Senior Marketing and Brand Professionals and discuss this evening's topic of YouTube to grow your Beauty, Personal Care or Health Brand. 📈 If your brand isn't on YouTube OR your YouTube channel is simply a 'parking spot' for your YouTube ads, this is for you: 👀 YouTube is a topic for serious investigation and an opportunity for you and your brand. Discover how your underperforming (often embarrassingly so 🙈 )YouTube channel can become a thriving hub to attract, nurture and sell to your customers. 📈 YouTube is probably the most neglected resource which most Beauty and Personal Care brands are NOT utilising. 🤯 Tap into the minds of ex-BBC Producer with 30 years of video creative Justina Rosu from Purple Square Video, and guest expert Stuart Stubbs, Founder of Navigate Video who has been helping household brands like B&Q leverage YouTube to 2.5x their organic visibility, create a hub for their customers, drive new customers, increasing brand awareness and sales. As well as sharing your experienced successes, ideas and challenges with your peers around the table. #beautybrands #content #youtube #skincare #femalefounders #brand #sales #beauty

Elevate your beauty brand's presence in this new and rapidly expanding landscape. Join our webinar on August 7th in partnership with CEW UK, where our CMO, Alison Bringé (nee Levy), will be joined by a panel of industry experts who will break down the current beauty landscape. They will discuss case studies from the top brands in the industry, the top Voices and channel strategies to help you better understand the key insights on today's top performers and learn what's behind the brands that have done best. Our panel will also cover: 🌎 The successful campaigns generating significant impact in today's current beauty landscape 🎤 The most influential Voices connecting and resonating with Gen Zers today, broken down by channels, type and region ⭐️ The current marketing trends going viral on social media and how to create a winning strategy By attending the webinar, you will also be the first to gain access to our exclusive new report, 'The Beauty Industry Trends of 2024’. Register for our webinar today to gain a global understanding of beauty market trends and comprehensive visibility of brand performance measurement. Secure your spot 🔗  https://lnkd.in/eC9PirMZ #BeautyMarketing #Beauty #BrandPerformance #DataDrivenInsights #DataDrivenStrategy #DataStrategy #MarketingStrategy

Looking to boost your salon's success? Here are three effective strategies to consider: Live Sessions or Tutorials: Host live sessions or tutorials on social media platforms to engage with your audience and showcase your expertise. Whether it's a tutorial on trendy hairstyles or skincare tips, live sessions provide valuable content while allowing you to interact with your audience in real-time. Discounts on Birthdays: Show your clients some love on their special day by offering exclusive birthday discounts or perks. Not only does this gesture make your clients feel appreciated, but it also encourages them to book appointments and visit your salon to redeem their birthday treat. Increase Community Engagement: Engage with your local community by participating in events, sponsoring local initiatives, or collaborating with other businesses. By becoming an active member of your community, you'll increase brand visibility, build relationships, and attract new clients to your salon. Implementing these strategies can help elevate your salon's reputation, foster client loyalty, and drive business growth. Get creative and watch your salon thrive! 💇♀️💫 #SalonSuccess #ClientEngagement #CommunityBuilding #tapgro #salon #salonsoftware

𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐲 - 7: 𝐃𝐨𝐯𝐞'𝐬 𝐑𝐞𝐚𝐥 𝐁𝐞𝐚𝐮𝐭𝐲 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 Dove's "𝑹𝒆𝒂𝒍 𝑩𝒆𝒂𝒖𝒕𝒚" campaign, launched in 2004, sought to change the conversation around beauty standards by celebrating women of all shapes, sizes, and ages. This campaign positioned Dove as a brand that empowers women and promotes body positivity. ✅ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: ⭕𝑩𝒐𝒅𝒚 𝑷𝒐𝒔𝒊𝒕𝒊𝒗𝒊𝒕𝒚: Challenged traditional beauty standards by featuring real women with diverse body types. ⭕𝑬𝒎𝒐𝒕𝒊𝒐𝒏𝒂𝒍 𝑪𝒐𝒏𝒏𝒆𝒄𝒕𝒊𝒐𝒏: Focused on building an emotional connection with consumers through authentic storytelling. ⭕𝑰𝒏𝒕𝒆𝒈𝒓𝒂𝒕𝒆𝒅 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈: Used a mix of traditional and digital marketing channels to reach a broad audience. ✅𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧: ⭕𝑹𝒆𝒂𝒍 𝑾𝒐𝒎𝒆𝒏 𝑨𝒅𝒔: Created print and video ads featuring real women, not models, with the tagline "𝑹𝒆𝒂𝒍 𝑩𝒆𝒂𝒖𝒕𝒚." ⭕𝑺𝒐𝒄𝒊𝒂𝒍 𝑴𝒆𝒅𝒊𝒂 𝑬𝒏𝒈𝒂𝒈𝒆𝒎𝒆𝒏𝒕: Encouraged women to share their own stories and experiences with beauty on social media. ⭕𝑬𝒅𝒖𝒄𝒂𝒕𝒊𝒐𝒏𝒂𝒍 𝑰𝒏𝒊𝒕𝒊𝒂𝒕𝒊𝒗𝒆𝒔: Launched the Dove Self-Esteem Project to educate young girls about body image and self-esteem. ✅𝐑𝐞𝐬𝐮𝐥𝐭𝐬: ⭕𝑩𝒓𝒂𝒏𝒅 𝑳𝒐𝒚𝒂𝒍𝒕𝒚: The campaign significantly increased Dove's brand loyalty and consumer trust. ⭕𝑺𝒂𝒍𝒆𝒔 𝑮𝒓𝒐𝒘𝒕𝒉: Dove's sales increased from $2.5 billion to $4 billion in the first ten years of the campaign. ⭕𝑪𝒖𝒍𝒕𝒖𝒓𝒂𝒍 𝑰𝒎𝒑𝒂𝒄𝒕: The campaign sparked a global conversation about beauty standards and body positivity. Dove's "𝑹𝒆𝒂𝒍 𝑩𝒆𝒂𝒖𝒕𝒚" campaign highlights the power of purpose-driven marketing. By promoting authenticity and inclusivity, Dove not only boosted its sales but also created a lasting impact on societal beauty norms. #Dove #DoveRealBeauty #MarketingCampaign #RealBeauty #Branding #Advertising #Promotions #30Days30CaseStudiesChallenge #30Days30CaseStudies #Marketing #AnkitRajputDigitalMarketer #DigitalMarketing

Dove: The Real Beauty 🕊️ I am someone who truly admires the real . Doves's Real Beauty campaign has that element which deeply affected me. Unlike the present beauty standards that focus on unrealistic beauty standards, Dove's come forward to celebrate real beauty in all its diversity. Dove's campaign challenges conventional beauty standards by empowering women of diverse body types , ages and complexion. "Beauty never gets old" let's celebrate what makes us unique and redefine beauty on our terms. Measuring Campaign Impact Metric -Dove experienced a substantial revenue boost due to the campaign. For instance, within the first year, sales rose by 10%, contributing to the campaign's enduring presence and expansion into various media formats over two decades. Customer Engagement Dove's Real Beauty Sketches video, which became one of the most-viewed videos on YouTube, showed how people often perceive themselves as less attractive than others see them. This experiment-based approach created a powerful emotional response, encouraging people to question their self-image. Dove also used social media effectively to engage audiences and encourage discussions. The campaign invited people to share their experiences and perceptions of beauty, creating a community of supporters around the brand's message. Market Response -The Real Beauty campaign had a significant impact on Dove's brand image, positioning it as a company committed to social issues and consumer well-being rather than purely profit-driven motives. #StoptheBeautyTest #RealBeauty #DoveSelfEsteem #BeautyNeverGetsOld #InclusiveBeauty What do you think about it? Make sure you comment down below 👇🏻

CAUSE MARKETING - An exemplary demonstration of crafting a message that elevates awareness, generates impact, and amplifies brand recognition. DOVE - REAL BEAUTY CAMPAIGN 👇 Their initiative aimed to boost self-esteem among young girls by challenging beauty stereotypes through their "Real Beauty" campaign. What made this campaign truly unique was its focus on authenticity and inclusivity, showcasing real women of all shapes, sizes, and ethnicities. The impact? Tremendous! Dove not only raised awareness about the importance of self-love and acceptance but also initiated conversations worldwide about redefining beauty standards. Their efforts resulted in increased confidence among countless individuals and communities. Moreover, the branding benefits were undeniable. Dove's commitment to promoting real beauty not only strengthened their brand image but also fostered a deeper connection with their audience. Customers weren't just purchasing products; they were supporting a movement for positive change. This campaign serves as a powerful reminder of the transformative power of cause marketing. It's not just about selling products; it's about creating a lasting impact on society. Now, it's your turn! How can you leverage cause marketing to make a difference in your community? Let's brainstorm and create campaigns that leave a lasting impact. Together, we can make a difference! 💪 #CauseMarketing #CommunityImpact #SocialResponsibility #branding

What are the fastest-growing beauty brands doing right? Get the secrets to their success in this free report with data from @Charm.io. Learn about their monthly traffic, social followings, ad growth and more. https://hubs.li/Q02rtQw70 #beautyindustry #dtcbeauty #beautybrands #dtctrends

How does a brand go from $1 cosmetics to a $21 billion empire? 🚀 E.L.F. BEAUTY has always been about democratizing access to beauty and disrupting the norms. From making employees owners to responding directly to fan demands, they lead with bold ideas and fearless execution. 💄✨ Here are three key takeaways from their journey shared by their CMO Kory Marchisotto : ✨Disrupt to Grow: Embrace challenges as opportunities for growth. ✨Stay Close to Your Community: Keep the distance between insights and actions short. ✨Democratize Access: Make products accessible, from ownership to community engagement. Follow me for more insights from the Association of National Advertisers Masters of Marketing Conference! 🌍✨ #elfBeauty #BrandStory #DisruptToGrow #DemocratizeBeauty #MarketingInsights #ANAMastersOfMarketing #ANA #Marketing #beauty #elfcosmetics

Gen Alpha - The New Frontier for Beauty Brands 💄 ✨ Host Andrew McDougall is joined by Base Beauty Creative Agency™ founder Jodi Katz to discuss #GenAlpha, the youngest generation of consumers already affecting the beauty industry. How will Gen Alpha’s exposure to technology, social media, and diverse cultural influences shape their perception of beauty? What should brands/manufacturers do to communicate and engage with this tech-savvy and trend-setting cohort? Click the link in the comments to learn more! #GenerationAlpha #BrandStrategy #BeautyTrends #MarketResearch #Mintel

What are the fastest-growing beauty brands doing right? Get the secrets to their success in this free report with data from @Charm.io. Learn about their monthly traffic, social followings, ad growth and more. https://lnkd.in/ekFsYttj #beautyindustry #dtcbeauty #beautybrands #dtctrends Charm.io