The Rise of Esports Co-streams & Watch Parties
Co-streaming has emerged as a dominant trend in esports and more broadly, boosting viewership numbers and even surpassing the viewership for the primary broadcasts in many cases.
It's nothing new -- during the 2022 CS:GO PGL Antwerp Major, Brazilian streamer Gaules' co-stream recorded a peak of 684,000 viewers, far exceeding the 114,000 peak viewers on the official main stream.
All the way back in 2021, 31% of the hours watched in top North American esports events came from co-streaming. During the VALORANT Stage 1 Grand Finals, 3 co-streamers brought in over 60% of the 230,000 peak viewers.
From Stream Hatchet's 2024 Live-Streaming, Esports, & Social Trends Report: "Co-streaming viewership is up from 10% in 2020 to over 1/3 of the market share in 2023."
John Needham, Riot Games' President of Esports, highlighted the importance of co-streaming as "a funnel to onboard new fans to the game," as streamers can better explain game fundamentals; however, as I'm sure John is aware -- co-streaming is much more than a funnel for new fans.
If you look at Scump and his watch parties for the Call of Duty League, you can see that Scump's Watch Party is not "just another stream" but the place to be for watching competitive Call of Duty. Co-streams bring a level of personality and audience interaction that you can't get in a traditional broadcast.
The numbers don't lie. For the recent Toronto Ultra Major III, Scump controlled over 125K of the 238K peak viewers for the event.
Co-streamers engage their audiences at a way deeper level than casters and traditional broadcasters can ever hope to, leading to a better and more engaging viewing experience for both their fans and even "neutral fans".
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