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(Environmental) knowledge is bliss ✨   Turns out, people who know more about environmental issues are putting their money where their mouth is - literally!    According to a recent study by the University of Milan, food-related sustainability knowledge drives consumers’ food choices. More specifically for eggs, Italian consumers with higher eco-knowledge are more likely to pay extra for sustainable options. Free-range, organic, and locally produced eggs? Yes, please! 🥚   The research involved 996 consumers, suggesting that education around sustainability plays a key role in shaping food choices and how much people are willing to spend on it. Interestingly, the more informed the consumer, the higher the value they placed on environmental-friendly attributes. This demonstrates a clear link between understanding the impact of food production and being willing to support sustainable products.   At In Ovo, we believe in raising awareness to contribute to a positive shift and a better future of food production. What’s your go-to sustainable food choice?

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