INCLUDE Technology’s Post

The B2B (business-to-business) tech sales landscape has evolved dramatically over recent years, driven by advances in technology, changes in customer behavior, and the increasing complexity of business ecosystems. Today's B2B customers are better informed, more selective, and expect more personalized, value-driven solutions. This analysis dives deep into the factors shaping customer preferences in B2B tech sales, with a focus on how companies can revolutionize their sales approach to better meet these evolving expectations. Author:  Erlangga Aji Elyanto Junior INCLUDE Technology | Marketing and Business Development Manager erlangga.aji@include.co.id +62 882 1696 8160 Address: Urban Office Surabaya, Klampis Megah Blok B20, Jl. Klampis Jaya, Sukolilo, Surabaya, Jawa Timur 60117

To view or add a comment, sign in

Explore topics