Innoven Capital SEA’s Post

⏰ =💰 Brands go live on Urban Outfitters 4 months faster with Cymbio Maria Wodicka from URBN shares how new brands onboard quickly and seamlessly via Cymbio’s Marketplacing™ platform Read more on: https://lnkd.in/dzBXTA-D #marketplacing™ #ecommerce #dropshipping

💡 Did you know... 23% of UK consumers are showing an increased interest or openness towards side hustles like upcycling since the #CostofLiving crisis. Suggesting that economic pressures are encouraging a subset of consumers to seek out more cost-effective ways of acquiring home and garden products. 🌿💰 Stay in tune with your customers' evolving attitudes ⬇️ https://brnw.ch/21wHts9 #customerattitudes #costoflivingcrisis #sidehustles #upcycling #retailtrends #retailers #retail #homeandgarden #ecommerce

Watching the documentary “Buy Now” was a powerful reminder of why companies like eJaby by Tekeya Global are essential. At eJaby, we’re not just revolutionizing the shopping experience—we’re making it greener. With every eco-friendly purchase on eJaby, you’re actively contributing to a more sustainable future. #Buy #more, #waste #less. We’re also excited to announce a new feature: now you can measure your average environmental impact when shopping on eJaby! It’s one more way we’re encouraging our customers to shop responsibly and make a real difference. Let’s shop smarter and greener together. 🌍 🌱Share with us if you ordered from eJaby and show us your impact. Maxim Haartsen

It's absolutely fascinating to know the perception of others when it comes to your brand... But it might not always be what you're expecting 🤔 We've previously reached out to peers to ask this exact question and it's a great way of being able to determine if what you THINK you're memorable for is accurate. At Evergreen, we're memorable for our expertise, our people and our culture 💚 Let us know what makes you memorable in the comments below! Click the link in the comments to watch the full video. #digitalmarketing #evergreenagency #homeandgarden #bodm #retail #ecommerce #digitalgrowth #evergreen

I'm working on a long-form feature about #sustainability in the #hunting apparel industry. Folks in this space, please engage! As the industry rockets toward a $2-billion valuation by 2030 (according to a market research study I found which I'm happy to share directly with anyone interested in it), where does the concept of sustainability land on the order of priorities? The word is absent from every major hunting apparel brand's website, but I refuse to interpret that as the concept not being part of their larger blueprints. So I ask the following questions: -What sustainability work are hunting apparel brands already doing? -Is there room for a more circular gear economy, secondhand resale platforms, materials recycling initiatives, overstock donations, etc. in the hunting space? -Does the concept of product sustainability turn off a more traditionally conservative consumer base? Has sustainability become a four-letter word for lots of hunters? (The naïveté in me likes to think this issue is apolitical in nature, but this feels worth asking.) -The hunting apparel industry is making truly amazing stuff. Simultaneously, new gear is out of budget for a lot of hunters. Hand-me-downs and used gear are still the name of the game for that population. That's a reuse economy. That's sustainability in action. So, if there is an issue with politicizing sustainability, is there room to depoliticize it or reframe the concept, since some portion of the hunting public already engages with it every season? -How do brands stand to benefit from emphasizing sustainability? What are some success stories from other industries? Food for thought. Open to conversations with hunters, industry professionals, materials scientists, sustainability experts, anyone with skin in this game. Message me!

💡 How to grow in China’s $1.3 trillion e-commerce market? During this year’s Double 11, international beauty brands regained their dominance. Many saw rankings rise, with Helena Rubinstein climbing from 9th to 6th place and SK-II advancing from 11th to 8th. Helena Rubinstein (HR), in particular, achieved explosive growth, with sales on the first day multiplying several times compared to last year. What fueled their success? ⏰ Prepare early: Recognising the importance of Double 11, HR ensured sufficient stock to avoid sellouts and launched pre-sale campaigns both online and offline. 🛍️ Omnichannel approach: HR leveraged online channels like social media, e-commerce, and influencers, alongside offline pop-ups and events, to spark excitement and traction for Double 11. 🆕 Product launch: HR strategically seized Double 11’s high-traffic moment to launch limited editions, boosting demand and cementing their status as festival must-haves. ⭐️ Want to discover more e-commerce success stories from China? YASO’s latest whitepaper, Gardenomics, is packed with actionable strategies and real-world case studies. Download now to unlock your path to e-commerce growth in China! ➡️ https://lnkd.in/eqXgDTJp

Let’s step into a world where comfort meets sustainability with Boody 🌍, a women-led brand founded in 2012 in Australia. Eco-friendly essentials, crafted from organically grown bamboo, promise unmatched softness and eco-conscious elegance 🌱. Boody’s Social Media strategy unfolds through: 1. Showcasing Product Quality and Comfort: Highlight the exceptional feel and durability of Boody's products, emphasizing their commitment to high-quality, comfortable materials. 🛏️ 2. Engagement with Audience: Foster a strong community through interactive content, encouraging followers to connect and share their experiences with Boody products. 3. User-generated Content (UGC) is the Key: Leverage customer stories and testimonials to build trust and authenticity, showcasing real-life satisfaction with the brand. 4. Promoting their Brand USP: Emphasize Boody's unique selling proposition of eco-friendly, sustainable fashion, differentiating the brand in the market. 🌟Beyond this, Boody's community contribution is notable: - B Lab Australia and Aotearoa New Zealand Certified Company: Demonstrates Boody's commitment to social and environmental standards. - Community and Environmental Contributions: Member of 1% for the Planet, which means they are committed to donating 1% of every sale directly to certified environmental organisations. - Innovative Recycling Programs with UPPAREL - Collaborations with UPPAREL to recycle textiles, reducing waste and promoting circular economy principles. - Thread Together - Partnership with Thread Together to provide garments for women and children escaping violence, by early 2024 Thread Together’s Wardrobe and Capsule service will install 100 wardrobes in women’s refuges across Australia. Each wardrobe is filled with Boody essentials for those in emergency accommodation, fleeing domestic violence, or doing it tough. - Chris O'Brien Lifehouse - 10% of all online beanie sales, through the Boody website are donated to the Chris O’Brien Lifehouse, a non-profit hospital and research institute dedicated to transforming cancer care. - McGrath Foundation - They have an ongoing partnership with the McGrath Foundation to develop products with patients in mind, as well as developing a special edition pink range each year, with all profits going directly to the charity. Join Boody on their journey to make sustainability the standard, not the exception, in fashion. Feel the difference with every wear and embrace a lifestyle that values the planet as much as personal comfort. 🌿 #sustainablebrands #givingbacktocommunity #marketing #digitalmarketing

Even if you’re not into sustainability and outdoor adventures, there’s so much to learn from @Patagonia. From a marketing perspective, they’ve nailed it. Here’s what Patagonia does well and how to replicate it for your own success. ⤵️ --- 1/ They know their audience. @Patagonia sells outdoor apparel. Their customers tend to be adventurous, athletic, practical, willing to invest in high-quality, and environmentally-conscious. Instead of trying to appeal to potential customers outside of this niche, Patagonia leans into this niche. --- 2/ They’re authentic and committed. So many companies pledge to be “sustainable” without offering any concrete evidence to support their statement. In 2011, Patagonia demonstrated just how important their environmentalist stance is. --- On Black Friday, the day with the highest shopping numbers of the year, Patagonia took out a full-page ad that boldly stated “Don’t buy this jacket.” Their goal wasn’t to deter customers from ever making a purchase, but instead, to make a point about consumerism and fast fashion. --- 3/ They use storytelling for impact. Another brilliant campaign from Patagonia is the “Worn Wear” ads. The company showcases real people who have used their Patagonia gear to climb mountains and trek across countries. Customers can visualize how they’ll use Patagonia products in their own adventures, and it’s another point to the longevity and sustainability of the brand. --- 4/ They invest in similar causes. Finally, Patagonia often donates proceeds of their sales to like-minded, environmentally-friendly charities, and they encourage their customers to “Vote the Environment” on their social media pages. Patagonia practices activism in their niche which is just another reason they’re so popular with their customers. --- Thanks for reading, if you enjoyed, give us a follow! #freemarketing #marketingtips #digitaladvertising #successfulmarketing

6.8 million UK male consumers who frequently/regularly withdraw cash from an ATM have decorated / done DIY in their home in the last 12 months (GB TGI-2024 June (May 2023 - April 2024)-© Kantar Media) so for National Boyfriend Day, why not treat that special man in your life to refurbed tools from B&Q? What a great sustainability initiative! We also think you should know that 7.5 million UK consumers who frequently/regularly withdraw cash from an ATM buy their DIY and gardening products from B&Q (GB TGI-2024 June (May 2023 - April 2024)-© Kantar Media). Our throwback Thursday has to be a regional, proximity to store ad we ran for B&Q, on our Tesco ATM screens. #nationalboyfriendday #bandq #insight #kantarmedia #diy #tools #throwbackthursday #captivatingconsumers #deliveringresults #cashmatters #atmadvertising #shoppermarketing #retailmedia #dooh

#DidYouKnow Business districts and shopping centers with a high canopy cover attract more consumers than those with lesser canopy coverage. A recent study showed that consumers respond positively to shopping environments with attractive trees and landscaping. Healthy and well-maintained landscapes with trees send positive messages about the appeal of a business district, the quality of products offered there, and what customer service the shopper can expect. In fact, it was concluded that consumers are willing to pay as much as 11% more for products purchased in landscaped business districts. Trees are an important part of attracting shoppers and visitors! Find this interesting? You can learn more tree facts and sign our pledge to save the city's iconic tree canopy at CharlotteWithoutTrees.org. Added bonus? When you sign our pledge during the month of October, you'll get a 10% discount for our merch store! #CWT #TreesCharlotte #TreesCLT #TreePreservation #TreeCanopyCLT #CanopyCoverageCLT #CanopyConservation #TreeFacts #DYK