irlabs’ Post

Join Chad Hamblin, our Director of Financial Services, and author Theodora Lau as they discuss the future of consumers in financial services. In this episode, they explore important topics such as navigating economic uncertainty, implementing AI integration, optimizing tech stacks, and fostering a customer-first mindset. Stay ahead of the game and gain valuable insights by watching the video here: https://aka.ms/AAo7im9 #MSIndustryVoices #FinServTopTrends #CXTrends #MicrosoftAdvocate

🎧 New Episode Alert! 📢 On today’s episode, Gabriella Mirabelli sits down with Dan Rua, CEO and co-founder of Admiral: The Visitor Relationship Management Company, to discuss the evolving landscape of digital advertising. Dan shares his insights on the shift towards first-party relationships, the challenges publishers face, and the impact of generative AI. Tune in for a thought-provoking conversation on the future of digital media! #digitaladvertising #adtech #martech #generativeAI #publishing 🎧 Listen now 👉 https://lnkd.in/evXqgkvk Let us know your thoughts in the comments below! 👇

Take a listen to this podcast and would love to hear your thoughts, there are some great nuggets and thoughts discussed. My hot take: The paradigm shift is here. The convergence of AdTech & MarTech is happening faster than most realize.

🏃♀️ Introducing QualifyAI from FIREFISH - perfect for when time is short but you need insight on the double 💡 It's versatile - use it for that timely smart thinking in the UK or internationally on your innovation, comms or audience questions 💪 It's powerful - 50 participants feeding into your business challenge Let us know if you'd like to hear more #mrx #ai #qualifyai

Now this could be eminently useful for insight-driven marketers……. Well done FIREFISH, AI that we can use smartly and deftly…..

Few days ago I took part on AI Governance Sprint by Apart Research. Huge thanks to the Team, Speakers & Judges for this challenging and insightful experience. 👏 Have a look on my Project - A short infographic explainer of AI Risks Concepts to be of use for large audience categories such as policymakers & children. Thoughts? 💡 #aigovernance #aisafety #research

AI in Sports: The Game-Changer or Just Another Hype? Oh, AI in sports! The latest shiny object everyone’s buzzing about. Is it the elixir of victory or just another tech fad? Let’s dive into this digital dilemma with a sprinkle of wit and a dash of skepticism. First off, let’s address the hype. AI promises to revolutionize sports, turning couch potatoes into analytical masterminds. We’ve got machines that can predict game outcomes, analyze player performances, and even suggest optimal training regimens. Sounds like a dream, right? But hold your horses—or rather, your algorithms. Are we putting too much faith in our silicon friends? Read our article on AI In Sports here: 👇 #Sportstech #AI #Sports https://lnkd.in/gsNxuDfr

You know those seemingly impossible, yet business-critical, qualitative research requests? The ones that come at you last minute and you have just days to get answers for your stakeholders? Yeah, us too. Take a look at what Firefish x QualifyAI is doing by blending our smart human strategists with the power of AI. Then get in touch to hear about how we are delivering meaningful results to clients in as little as 24 hours, including for those multi-market requests, from comms testing, idea sorting, workshop inspiration and more... 📩 info@firefishgroup.com 📩 #humanbrands #mrx #aipoweredinsight #humanaicollaboration #marketresearch #rapidqual #qualitativeresearch #humanstrategy #smartstrategies

AI qualitative is here - opening up a new possibility: light touch qualitative insight available in hours / days, rather than weeks. And because it’s FIREFISH we’ll always have a human touch at the heart of what we do. That’s why we have a human consultant driving every project - so you get the speed of AI, but with the reassurance of Firefish thinking in the design and the outputs. We’re already using it to deliver impossibly fast results for some of our biggest clients, so if you’re interested in light touch qual at the speed of AI - drop us a line. #mrx #ai #humanbrands #marketresearch #qualitativeresearch

Unveiling "10 Unbeatable Reasons" to join our Virtual AI in PR Summit on May 31st! From expert insights to practical strategies, get ready to revolutionize your PR game. Mark your calendars!