ISEM Packaging Group’s Post

I look forward to talking at the Beautyworld Middle East event with friend and colleague Michele Superchi of BEAUTYSTREAMS . #Internalizedageism shapes how we perceive beauty, leading many to fear natural ageing processes and view age-related changes as flaws rather than natural transitions. This mindset stems from societal messages that equate youth with attractiveness, impacting self-worth and body image. Just two pieces of data: people with positive ageing attitudes live 7.5 years longer on average (Yale University study) or have a 44% higher recovery rate from disability (Levy et al., 2012). In other words, the beauty industry has a double responsibility: develop new products and services - holistically - to help people have more confidence in themselves along the process of ageing as well as shape an entirely new narrative about the transitions of life, being able to help distinguish - for example - between #senescence and #ageing. So, if you think that beauty is just a matter of "looking good", you might reconsider the importance of it in a longevity society. #ageingintelligence

🚗✨ Dubai Glam Meets Alpine Cars: The Hidden Marketing Secret! ✨🚗 This is my photo with Alpine Cars in Dubai! 💎 Do you know Alpine? If not, let me teach you their #1 hidden marketing trick that skyrocketed their sales right after importing them! 🚀 🎉 Event Shows: They partnered with a luxury fashion show competition, where attendees could pose inside their stunning cars, test them out, and experience the ultimate blend of elegance and performance! 👗🚘 But here’s the twist: They didn’t stop there… They gave luxury branding experiences that left everyone talking about them. 💬🔥 What is your Favourite Marketing TRICK!? 😉 #alpinecars #marketingtricks #marketingmanager #marketingstratige

Excited to share my latest work for BeautyMatter, where I had the opportunity to dive into the dynamic beauty landscape of the Middle East. Collaborating with my peers at BeautyMatter and Messe Frankfurt GmbH (the organizers of Beauty World Middle East & Beauty World Saudi Arabia), we've created a comprehensive 84-page document that serves as an invaluable resource for understanding the opportunities and intricacies of this vibrant market. From outlining cultural and beauty trends to unpacking the India-UAE connection and spotlighting local brands to watch, this report offers a deep analysis of the nuances of this ever-evolving market. The report is free to download and is a must-read for any brand looking to achieve growth in this market or eyeing global expansion. 💄 #BeautyIndustry #MarketIntelligence #MiddleEast #GlobalExpansion #BeautyBrands #ConsumerTrends #BeautyMatter

If you have ever wanted to introduce your beauty brand to the MENA Region, International Luxury Brand Consultancy and Beautyworld Middle East have joined forces to create an exciting showcase opportunity. Launching at Beautyworld Middle East 2024, Beauty Beginnings is a new discovery zone designed for start-ups and SME’s who have never exhibited at the show, which is now one of the most important dates in the beauty calendar for any brand looking to expand their global presence. Last year saw visitors from over 150 countries attending making it a great exhibition to meet buyers, distributors and industry experts from the Middle East, Africa, India and beyond. Destinations that are now some of the most sought-after within the cosmetics industry. Styled to feature only 17 brands Beauty Beginnings comes with multiple of benefits for any participating brand partner. From its prime location ensuring highlighted visibility to a program combining one-on-one meetings (in our dedicated suite), extensive promotion across digital platforms, individually branded display pods, multiple networking and communications opportunities; Beauty Beginnings is a cost-effective and time-efficient option for a first time exhibitor at Beautyworld Middle East. Interested to know more either send me an email on info@ilbc.co.uk or message me on +44 7789 93359. #BeautyBeginnings #LuxuryBeauty #BeautyIndustry #MENARegion #BeautyExpo #GlobalExpansion #CosmeticsIndustry #StartupShowcase #SMEOpportunity #Exhibition2024 #NetworkingEvent #IndustryExperts #BuyersAndDistributors #BeautyInnovation #BeautyStartups #InternationalExhibition #BeautyShowcase #MiddleEastBeauty #BeautyWorld2024 #CosmeticsExpo #BeautyEvent #GlobalBeautyBrands #BusinessDevelopment #InternationalDevelopment #BusinessGrowth

Luxury Unfiltered: Connecting with ultraluxury clients. Among the biggest challenges many organizations face is connecting with ultra-luxury clients and creating and maintaining loyalty. Read More: https://lnkd.in/g9538sYr #LuxuryCruxx #LuxuryConnect

African Luxury VIPs are South African The country has the largest amount of high spending luxury customers in Africa. Luxury customers that spend £39k + a year on luxury products. #luxuryvipcustomer This is likely one of the reasons Balmain recently shot its brand campaign with The Walt Disney Company in South Africa. #luxurydbrand The African luxury vip market is comparatively small ( there are more luxury vips in Mumbai ,India than the whole of Africa). Many luxury african customers also live in diaspora or outside africa. African popular culture is increasingly popular with european and american customers. There are many growth opportunities in this market for certain luxury brands.#luxurygrowthstrategy Balmain has a creative director with African heritage who champions diversity so they can enter the market in an authentic way which will positively affect customer purchases. Some luxury brands had difficult localisation/ entry to market strategies (which is well documented) when they entered the Chinese market. Not all luxury brands in my opinion should enter this market which creates growth opportunities for others. Scientia est Potentia - Knowledge is Power #luxuryvipcustomer #thefreshkid

In the latest issue of Global Trend Monitor, our Area General Manager of Operations at Shangri-La Dubai, Mr. Hakan Ozel shares his expert insights on enhancing demand in the luxury business. Learn more about key strategies for success and more, in the full article here: https://lnkd.in/daWR9nKB #ExpertInsights #LuxuryHospitality #LuxuryBranding #ThoughtLeadership

🌟 Unpacking the Viral Success of #DubaiChocolate! 🌟 As a global luxury expert, I’m excited to share insights from my latest YouTube video where I explore the phenomenon of #Dubai's viral chocolate! 🍫✨ In this short video, I discuss what makes this delectable treat so irresistible, leveraging data from tools like Digimind to uncover the marketing strategies driving its popularity. Special thanks to Lovin Dubai for their insights and Bateel International, my go-to for luxury chocolates! Curious about the fascinating search trends and cultural elements behind this chocolate sensation? 🔗 Watch the full analysis (5-minute version) on my Youtube Channel Chic French Living! 🔗 Watch the short 2-minute version below! Let’s connect and discuss how effective marketing can elevate luxury brands to viral status! #DubaiChocolate #LuxuryBranding #MarketingInsights #ÉmilieCousteau #Digimind #LovinDubai #Bateel #CulturalIntelligence

#ESSECAPAC | As Asia-Pacific emerges as a new hub for global luxury, a new generation of luxury consumers are shaping the industry’s landscape. Hear from Sonja Prokopec, Professor of Marketing at ESSEC Asia-Pacific, as she delves into the changing luxury trends and codes of affluence in Asia. Listen now: https://loom.ly/VGb8C4g #luxury #marketing #luxurymarketing #india

Elevate Your Brand in Dubai's HORECA Market with Novalux In a dynamic market like HORECA in Dubai, distribution makes all the difference. At Novalux, we’re dedicated to bringing exceptional products to clients who value quality and innovation. We’re more than a distributor—we’re the bridge that connects your product to an exclusive network of customers, backed by cutting-edge technology that ensures efficiency, freshness, and punctuality in every delivery. What We Offer Our Suppliers Direct access to a growing market: we connect your brand with clients seeking unique gastronomic experiences and unforgettable flavors. Innovation in logistics: from arrival to delivery, we optimize each phase so that your products reach their destination in perfect condition and on time. Adaptation to market trends: we offer both premium and accessible lines, tailored to the current needs of the HORECA sector. At Novalux, we understand that each product is unique and deserves to stand out. Together, we can elevate your brand and make a lasting impact on Dubai’s market. Ready for your products to shine and reach further? Join our mission to transform the HORECA experience in Dubai. With Novalux, every delivery is an opportunity to create something memorable. #Novalux #Dubai #HORECA #SmartDistribution #PremiumQuality #InnovativeLogistics #UniqueFlavors #PartnersInSuccess