Pleased to share our recent publication, co-authored with Gerard Athaide, S.P. Raj, K. Sivakumar ("Siva"), and Guiyang Xiong, in the Journal of Product Innovation Management: "Marketing Innovations and Digital Technologies: A Systematic Review, Proposed Framework, and Future Research Agenda." In this paper, we explore how digital technologies are reshaping marketing innovations. We identify key technologies, provide a comprehensive framework for understanding their role, and outline opportunities for future research in this rapidly evolving field. We synthesize how these innovations influence strategic marketing activities such as market research, STP, the 4Ps, and ultimately customer experience, offering actionable insights for both academics and practitioners. For more insights, you can also check out the podcast created by Google's NotebookLM linked in the original post.
Distinguished Professor & Director Snyder Innovation Management Center, Syracuse University
We invite you to view this podcast created by the Deep Dive hosts of Google’s NotebookLM program: https://buff.ly/4eLSN0m. The podcast synthesizes insights from the forthcoming open access JPIM article “Marketing innovations and digital technologies: A systematic review, proposed framework, and future research agenda,” Gerard Athaide Jaihyun Jeon K. Sivakumar ("Siva"), Guiyang Xiong which is available at: https://buff.ly/3NgpRSf