Jamie Sternberg’s Post

The value of conferences isn’t just in attending – it’s in the relationships you build. In our latest episode of the Happy Rainmaker series, Jamie Sternberg, founder of Drumlin Strategies, shares her insights on attending the right conferences and making them count. Her advice? Build your schedule in advance! • If you need CLE credits, put those on your schedule first. • Then take a look at other committee meetings or if your law firm's hosting a dinner, so all the non-negotiables. • Lastly, take a look at the directory of people attending and see if you can schedule any meals, coffee chats, or other quick 10 minute meetings to further build your relationships. Watch the full video on YouTube for more valuable tips. #BusinessDevelopment #Networking #LegalMarketing #HappyRainmaker #Conferences #CareerGrowth #### Hi, I'm Jen. I'm a legal talent agent. I help lawyers become rainmakers and Rainmakers find their exact right perfect fit firm.

Law firms : *spend tens of thousands on conferences to get 10 people in a room or an email list* Michelle: *no BD budget, so spends 0 $, posts once a week on LinkedIn, reaches 10,000+ people, add 1,000 ideal clients on her audience size, builds a list of 50 warm leads, gets her first 3 enquiries* I am not saying conferences and dinners don't work. Of course they do. But they're expensive and not scalable. They cost your partners days of their time, for very little return on their own. I am not about using social media alone. But it gives you a magnitude of reach that no other channel can give you (outside of Ads, but then you have to pay) If you're a law firm, get your partners to build their online presence, then organise events, dinners with people who are *already* warm to do business with them. And if you're a partner, stop relying on your law firm BD & Marketing team to do all the heavy lifting. They can only do so much for you individually. Take ownership over your pipeline. Luckily for you, I am making it easy to get started for $150. DM me if you'd like to find out more.

Why You Don’t Need Extensive Experience to Master Effective Speaking and Grow Your Practice. Learn how to market through seminars and public speaking with our expert guidance. Contact us today to get started! 🌟📈 #PublicSpeaking #LawPractice #WorkLifeBalance

Are you planning a legal event or conference?       Don’t get bogged down in the logistics. That's what we're here for.  Orion Legal Marketing is delighted to offer a seamless service, specialising in organising legal events and conferences that run smoothly and elevate your firm's profile. From securing the perfect venue to managing every detail, including post-event follow-up, we ensure your event is a resounding success. Click here to learn more and get started 🎆  https://lnkd.in/gtEdhFuR #LegalMarketing #EventOrganisation #Conference #LawFirmGrowth

If you’re a legal service provider and spent thousands on physical events this year with little return, meet Michelle. Michelle is a partner in a law firm and in a few months with: - no BD budget - posting once a week on LinkedIn She - reached 10,000+ people - add 1,000’s ideal clients in her pipeline - buillt a list of 50 warm leads - got her first 3 enquiries - generated 60K+ of business I am not saying conferences and dinners don't work. Of course they do. But they're expensive and not scalable. They cost your people days of their time, for very little return on their own. I am not about using social media alone. But it gives you a magnitude of reach that no other channel can give you (outside of Ads, but then you have to pay) If you've got a team, get your partners to build their online presence, then organise events, dinners with people who are *already* warm to do business with them. And if you're a partner like Michelle, stop relying on your law firm BD & Marketing team to do all the heavy lifting. They can only do so much for you individually. Take ownership over your pipeline. If you’re a legal service / tech provider (ALSP, law firm, legal tech) I mapped out the entire framework she followed (aka mine) DM me if you'd like to get your copy

Speaking on stage can be scary. All of those eyeballs looking at you. Audience members randomly taking pictures. Yet it's one of the best ways to show your value and expertise to your industry colleagues. As industry association conference season starts to wrap up for the year, I've heard from many people who have felt terrified about having to get up on stage in front of their peers to speak. I know I've been to legal conferences this year where speakers haven't had much of an opportunity to prepare and practice and it's made them feel even more anxious. There is an opportunity to turn that terror into excitement for 2025. I've got a deal going at the moment for a program called Master Your Message. Curious to learn more? Head to the link in the comments and check it out. #presentationskills #communication

Today is my birthday. And today I found my quote for the year (or the decade)... "If we wait until we feel ready to take on a new challenge, we might not pursue it at all... We become prepared by taking the leap anyway." Wow. That sums up who I want to become. Who I am...sometimes. I see myself wait to feel ready when fear and self doubt are winning. Also I see it with my lawyer clients - when we work on their speaking skills, or pitching skills, or any other stretch goal. It seems like the smart thing... to wait until we feel ready. According to Adam Grant in his book 𝘏𝘪𝘥𝘥𝘦𝘯 𝘗𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭 - that's not how it works. We LEARN new skills by deliberately stepping out of our comfort zones and being uncomfortable. In fact - we learn faster if we deliberately make as many mistakes as possible. I'm game. Does this resonate for you? How might you take a leap BEFORE you feel ready? I urge you to read this book.  It's amazing. -- I'm Marsha Redmon. I teach lawyers how to show up with presence and to be seen for their expertise - every time they speak. I'm at the Legal Marketing Association conference in San Diego this week with my software company LexTrack Directories software Please stop by our booth and say hello! #LMA24 #law #publicspeaking #professionaldevelopment

Making the Most of Conference Season I know many lawyers are going to trade and industry and professional / legal association conferences during the Summer and early Fall. 2024 and part of 2023 has opened these up these face to face opportunities again post Covid (It’s somewhat subjective whether we’re post Covid or not). Most attorneys I work with appreciate the chance to meet in person with clients, colleagues, and prospective clients. However, they share that firms have tightened the belt on sponsoring conferences and paying for attendance. Hey, even a modest conference with flight, hotel, registration, etc. can be $3,000. A sponsorship can be from $5,000-$20,000 (or less or more!) I’ve developed the Pipeline graphic from many sources over the last few years. It helps attorneys realize the journey a client, casual acquaintance, or new contact takes over time and their level of engagement. Yes, you likely have a Pipeline and if not, you should. Maybe you’ll recognize “so and so is here in the Pipeline.” The key is making proactive and strategic efforts to move people from right to left and from bottom to top along the continuum. We saw in a recent ABA poll that people/companies with legal problems value a call with their friends and colleagues for a recommendation as the most important factor when choosing an attorney 92% of the time. Those are your clients in the upper right of the timeline. Treat them like royalty! You might reference this Pipeline to justify attendance at a conference and in next year’s budget when requesting attendance, “Here is what I know about developing contacts into loyal clients and here is how I’m going to use this conference to do just that!” Go get 'em! #lawfirmmarketing #lawfirmgrowth #attorneymarketing #lawyercoach #legalbusiness

Transform Conference Connections into Client Relationships: A Guide for Attorneys and Legal Technology Professionals Hello, legal professionals! Have you ever walked away from a conference or CLE program wondering how you could convert your audience's interest into tangible client relationships? Try the following ideas to make the most out of your next speaking engagement. Preparation is Key Before your presentation, research your audience. Understanding their needs and the legal challenges they face allows you to tailor your content effectively. This targeted approach not only enhances engagement but also positions you as the go-to expert in areas relevant to potential clients. Deliver Value-Driven Content Focus on providing practical solutions rather than just theoretical knowledge. When your audience can immediately see the application and potential impact of your insights, you establish credibility and trust. Highlight case studies or anecdotes where you've successfully navigated complex legal scenarios. Engage Actively With Your Audience Encourage questions and provide thoughtful, informative answers. Being approachable and responsive during these interactions is crucial—they're not just attendees; they're potential clients. Effective Follow-Up Collect contact information through sign-ups for additional resources, slide distribution or a newsletter. After the event, send a personalized thank you note or email that recaps the key points of your talk and offers further assistance or consultation. Offer Exclusive Content Provide exclusive materials, such as whitepapers, eBooks, or access to specialized blog content to those who attend your sessions. This not only adds value but also gives you a legitimate reason to request contact details, building a direct line of communication for future engagements. Maintain Visibility Remain at the conference following your presentation. Create a profile on the conference networking platform if one is available for the event. Stay active on platforms like LinkedIn where your conference attendees are likely to engage. Regularly post about your presentations, areas of expertise, recent successes, or takeaways from recent legal developments. Consistency keeps you at the forefront of potential clients’ minds. Host Your Own Events Leverage the momentum from speaking engagements by hosting your own CLE or event. Invite attendees from previous conferences. This reinforces your expertise and deepens the relationship, increasing the likelihood of converting them into clients. Remember, the key to converting conference attendees into clients lies in how effectively you communicate your expertise and engage with the audience. Each interaction is an opportunity to showcase your knowledge and build trust. Looking forward to seeing you all shine at your next conference or CLE! Message me an invitation if you are speaking soon on #RealEstateLaw, #ImmigrationLaw, or #LegalInnovation topics!

Are you planning a legal event or conference?       Don’t get bogged down in the logistics. That's what we're here for.  Orion Legal Marketing are delighted to offer a seamless service specialising in organising legal events and conferences that not only run smoothly but also elevate your firm's profile. From securing the perfect venue to managing every detail, including post-event follow-up, we ensure your event is a resounding success. Simply click here to learn more, and get started 🎆 https://lnkd.in/eEBAXYid #LegalMarketing #EventOrganisation #Conference #LawFirmGrowth