Advertising isn’t just good – it’s informative, educational and downright entertaining, but when it’s personalized to cater to consumer’s past behaviors and interests, it becomes downright irresistible, commanding attention and propelling individuals closer to conversion. At Sports Innovation Lab we recognize the immense potential for advertisers to leverage data to engage with the highest potential consumers at precisely the right moment. Through our cutting-edge technology and expertise, we empower advertisers to tap into passively collected, deterministic, individualized data. With our support, advertisers can ensure that their messages reach sports, media, and entertainment audiences in the most efficient and effective manner possible. Audiences@sportsilab.com #data #sports #womeninsports #personalization #audiences #addressablemedia
Time Out? Through my partnership with Publishers Clearing House, we just released a survey/study of Americans' sports TV habits. One of the more surprising (to me) findings: While consumers are getting wary and weary of more subscriptions to more sports, they seem to have no problem with the amount of advertising in televised/streaming sports. 58% of the gen pop say it doesn't bother them at all. That number pops to 66% among A 18-34. Personally, I find it maddening that a 60 minute football game takes THREE HOURS to watch and that the last 4 minutes of every basketball game takes a fortnight to finish. But, apparently, most sports fans don't care. And their chill about ads in sports is precisely why sports rights are so valuable. Get the whole survey and all my post game coverage, here: https://lnkd.in/ePNdAsuv
🚀 I Help Businesses 10X Their ROAS (Return On Ad Spend)
9moPersonalized advertising is definitely the way to go! 🎯