Tatari’s Post

As viewership of women's sports grows, the ad dollars flow. But TV spots can be expensive - how can brands get in on the huge reach cost-efficiently? (Hint: diversify your portfolio!) We've refreshed & updated last year's popular article about live sports advertising for 2024: 🏀 https://lnkd.in/gDmGtYAu #sportsmarketing #sportsadvertising #ctv #ott #programmaticadvertising

🏛️📺 A federal judge green-lit FuboTV's lawsuit against Disney, Fox, and Warner's planned sports streaming superapp, Venu Sports. Judge Margaret Garnett's decision sets the stage for a showdown in October 2025 that could rewrite the rules of sports media distribution. The suit takes aim at a critical industry pain point: cable networks—who collectively control over half of America's pro and college sports rights—are desperately hanging onto live sports as their last reliable viewership goldmine, while streaming services crash their party. FuboTV argues that media giants are abusing their leverage by preventing TV providers from carrying popular sports channels like ESPN unless they also pay for and carry dozens of less-watched channels, artificially inflating consumer costs. The timing is particularly potent, with the NBA quadrupling its broadcast presence and streaming platforms muscling into what was once cable's exclusive territory. For media giants watching their cable empire shrink from 100M homes to just 50M, the ruling signals their long-standing bundling strategy might be living on borrowed time.

📺🏈 The Changing Game of Sports Media Rights Can you imagine how different the sports media landscape might look by 2029? The NFL’s massive $111 billion media rights deal is up for renegotiation in a few years, and it could completely reshape how we watch football and other sports. We’re already seeing streaming platforms making big moves, traditional TV facing challenges, and tech giants like Amazon and Apple getting in on the action. By the time the NFL revisits its media deals, the industry could be unrecognizable. As Daniel Cohen, a well-known expert in the field, says: “It’s hard to predict what’ll happen two years from now, let alone six!” That uncertainty is part of what makes this moment so intriguing. Key questions loom: Will the pay TV model survive? Can streaming platforms become profitable enough? And how will the deep-pocketed tech companies change the game? Whatever happens, the NFL’s decision could set the tone for the future of sports broadcasting—and it's bound to have a ripple effect across the entire industry. Will we be watching NFL on a streaming giant in the near future, or will traditional networks still hold their ground? #SportsMedia #NFLFuture #BroadcastingTrends

Since 1997, SportBusiness has delivered the most reliable global insights and data on media rights. Today, SportBusiness Media’s Rights Tracker marks a major milestone with over 30,000 accurately researched media rights deals covering 2,738 properties, 1,425 broadcasters, 304 agencies, 324 territories, and 108 sports. As the leading resource for global media rights intelligence, Rights Tracker empowers you to evaluate deal trends, assess market values, and uncover new commercial opportunities with clarity. Find out more about Rights Tracker—the essential tool for data-driven strategy—book a demo today ➡️ https://bit.ly/3AhpKDl

Advertising isn’t just good – it’s informative, educational and downright entertaining, but when it’s personalized to cater to consumer’s past behaviors and interests, it becomes downright irresistible, commanding attention and propelling individuals closer to conversion. At Sports Innovation Lab we recognize the immense potential for advertisers to leverage data to engage with the highest potential consumers at precisely the right moment. Through our cutting-edge technology and expertise, we empower advertisers to tap into passively collected, deterministic, individualized data. With our support, advertisers can ensure that their messages reach sports, media, and entertainment audiences in the most efficient and effective manner possible. Audiences@sportsilab.com #data #sports #womeninsports #personalization #audiences #addressablemedia

Has the TV Rights Business Model within sports reached a glass ceiling? 🎥 The LFP’s (Ligue de Football Professionnel) current predicament is an example of the challenges faced by the TV Rights Business Model, as noted by Sébastien Audoux, a sports media consultant, in our article on the evolution of sports media. In the current European sports media ecosystem, sports organisations are bound to seek alternative revenue streams. However, enforcing change is difficult and often met with resistance unless everyone’s situation is improved by that change, according to Tom Evens. In conversation with our Chief Business Officer Leander, Sébastien and Tom share their thoughts on the following:   💡 The prowess of live sports is demonstrated by the recent 're-bundling' efforts of broadcasters and other players to become the go-to destination for sports. 🤝 The dead-end of the 'Take the Money and Run' model in sports media and the shift towards more collaborative partnerships between rights holders and broadcasters. Curious to read more about their insights? Read the entire article here - https://lnkd.in/e59-BD4i #sportmedia #sportbroadcasting #mediarights #football

Warner Bros. Discovery Sports and CNN International are creating a marketplace for sports and political ad dollars. Sometimes, what’s old is new again. Warner Bros. Discovery seems to think so, as it has turned to programmatic guaranteed in its latest attempt to capture more ad dollars. These types of deals form the backbone of a new marketplace called WBD Connect, which consolidates ad inventory across CNN International Commercial (CNNIC) and WBD Sports Europe. Read more: https://buff.ly/4baN6aQ

This is a little off topic from my usual posts, but it does involve💵 and one of my passions 🏈. The NFL's current $111 billion media rights deal could be up for renegotiation as soon as 2029, potentially reshaping the entire sports broadcasting landscape. This looming decision comes amidst a rapidly evolving media world. Streaming platforms are gaining ground, traditional TV is declining, and tech giants are entering the sports arena. By the time the NFL makes its choice, the industry could look drastically different. Industry expert Daniel Cohen cautions: "There's so much you can't predict even two years out, never mind six." Key factors include the fate of the pay TV bundle, streaming profitability, tech giants' deep pockets, and broadcast networks' reach. The NFL's decision between sticking with traditional broadcasters or pivoting to streaming giants won't just impact football - it could redefine sports media as we know it. As we watch this story unfold, one thing is clear: the future of sports broadcasting is anything but certain. I'm personally not a big fan of these changes. What's your take on the future of sports media rights? #SportsMedia #NFLFuture #BroadcastingTrends Source: https://lnkd.in/eVwSMZyJ

Optimistic 2025 Media companies are feeling optimistic about ad revenue in 2025, thanks to positive trends in the ad market, especially around sports rights and live programming. The surge in women’s sports is also creating new advertising opportunities. Source: CNBC https://lnkd.in/gPNtzVQa

Exciting news in the media industry as the NBA media rights are anticipated to come up for auction this year! And according to Center Director, Jeffrey Cole, sports are the biggest game in media today. In an article, he dives into the implications of sports in the media ecosystem today — especially with sports being so valuable to platforms and advertisers. Here's what you need to know: https://bit.ly/4axBq1j #Insights #Media #MediaIndustry #MediaRights