Jessica Howes’ Post

Ozempic is fuelling changes in the Food and Beverage Industry 👀 Not surprisingly, or very surprisingly, the increased penetration of Ozempic and anti-diabetes and anti-obesity drugs is changing how consumers behave and shop: ✅ Drinking more water and protein Beverages ✅ More mindful shopping ✅ More at-home cooking, less food waste ❌ Drinking less sodas and alcoholic beverages ❌ Less impulse purchases ❌ Less shopping trips ❌ Less out-of-home shopping What does this mean for brands? 𝗗𝗶𝗲𝘁𝗮𝗿𝘆 𝗳𝗼𝗼𝗱𝘀 are becoming less relevant than 𝗻𝗮𝘁𝘂𝗿𝗮𝗹 𝗳𝗼𝗼𝗱𝘀. 𝗦𝗺𝗮𝗹𝗹𝗲𝗿 𝗽𝗼𝗿𝘁𝗶𝗼𝗻 𝘀𝗶𝘇𝗲𝘀 will become dominant for this consumer segment. 𝗛𝘆𝗱𝗿𝗮𝘁𝗮𝘁𝗶𝗼𝗻 - to counter Ozempic's side effects - is the name of the game in beverages. 𝗣𝗿𝗼𝘁𝗲𝗶𝗻 is a sought-after extra benefit essential for these consumers, as loss of muscle mass is a common side effect of the drug. Let's continue the conversation! 🗨️ How has Ozempic's rise affected your shopping habits? Or, as a brand, how are you adapting to these shifts? 💡 Like, share, comment with your thoughts, and follow me for more industry insights. 👍🔄🔔

 #𝑭𝒐𝒙 #𝑵𝒖𝒕𝒔 #𝑴𝒂𝒓𝒌𝒆𝒕: 𝑨 𝑯𝒆𝒂𝒍𝒕𝒉𝒚 𝑺𝒏𝒂𝒄𝒌 𝑹𝒆𝒗𝒐𝒍𝒖𝒕𝒊𝒐𝒏! The Fox Nuts Market is experiencing significant growth as #health-conscious consumers embrace this #nutrient-rich, #gluten-free, and #protein-packed superfood. Also known as #Makhana, fox nuts are gaining popularity due to their #low-calorie, #antioxidant-rich, and #anti-aging properties, making them a preferred snack choice in the health & wellness, food & beverage, and nutraceutical industries. With increasing demand for organic, roasted, and flavored variants, key players are innovating to cater to evolving consumer preferences. As the trend toward healthy snacking accelerates, fox nuts are emerging as a global superfood!  𝑮𝒆𝒕 𝑴𝒐𝒓𝒆 𝑰𝒏𝒔𝒊𝒈𝒉𝒕𝒔:https://lnkd.in/gcDuEEwz

HTBA taste modulation technologies mask the “intense bitterness” of protein hydrolysates, supporting new product developments for high-protein level in different subtrates with plant-based categories. New nutritional trendings in animal nutrition using the inclusion of high level of protein hydrosylates needs the support of innovative taste modulation technologies, to increase feed intake and increase ROI, as demonstrated in different substrates for swine, AQUA, fish and shrimp, and even food consumption in PETS. Development of Functional Taste Modulators (FTM) help to apply of these new animal nutritional trendings. #NHDC, #SUGAREX, #SUGAREX_UMAMI, #WEANEX_PRO, #Functional_Taste_Modulators_(FTM) #HTBA_AN

The "no compromise" consumer attitude is reshaping the food industry! 🌱✨ Today's shoppers demand that their "better-for-you" options also deliver on taste, driving significant changes in food ingredients markets. As health consciousness rises, taste remains a non-negotiable factor. This shift is prompting manufacturers to innovate around ingredients that can deliver both health benefits and satisfying flavours. https://lnkd.in/g-b-b5Eg #FoodTrends #HealthyEating #ConsumerDemands

The "no compromise" consumer attitude is reshaping the food industry! 🌱✨ Today's shoppers demand that their "better-for-you" options also deliver on taste, driving significant changes in food ingredients markets. As health consciousness rises, taste remains a non-negotiable factor. This shift is prompting manufacturers to innovate around ingredients that can deliver both health benefits and satisfying flavours. https://lnkd.in/gh-iVwNU #FoodTrends #HealthyEating #ConsumerDemands

✨ Introducing the New and Improved Nutrivita! #NewNutrivita ✨ Keep an eye on our socials and website as we’re excited to unveil our fresh new look through a rebrand that is designed to reflect our mission of making healthy living EASY for YOU. While we’ve enhanced our appearance, our commitment to delivering the same great taste and fresh products remains unchanged! 🌱 At Nutrivita, we believe that eating well should be simple, delicious, and affordable. That’s why we carefully source premium quality, locally-grown ingredients and superfoods to craft products that taste amazing and make you feel even better—all without the premium price tag! 💚 But we’re not just in the business of blending fruits. We’re crafting a lifestyle of wellness, taste, and affordability. Welcome to Nutrivita, where delicious meets purpose! At Nutrivita, we’re on a mission to revolutionise the way people experience health. Nutritious, plant-based foods and beverages should be irresistibly delicious, easy to access, and affordable for all. We’re more than just a brand—we’re a catalyst for positive change, and we invite you to join us on this journey! So go ahead, take a sip or a bite, and experience the #NewNutrivita. Because at Nutrivita, we’re not just selling products—we’re selling a lifestyle that makes a difference. 💚 . . . #NutrivitaRebrand #HealthyLivingMadeEasy #SupportLocal #PlantBasedGoodness #WomenLed #CommunityFirst #NewNutrivita

📈 Trend Alert! As your leading market research software platform, we've identified a game-changing trend in the food & beverage industry - OLIPOP. This innovative beverage is redefining the soda landscape by merging taste and health. 🥤 OLIPOP is a beverage designed to mimic the traditional soda taste, while simultaneously supporting microbiome and digestive health. It's packed with plant fiber, prebiotics, botanicals, and other health-boosting ingredients, making it a delicious and healthier alternative to conventional sodas. 🎯 The target? Health-conscious consumers seeking a beneficial drink option that doesn't compromise on taste. 🔍 Our data reveals a significant 39% increase in Google search volume for OLIPOP over the past year, indicating a growing consumer interest in healthier beverage options. 📊 According to third-party data, the health and wellness beverages market is expected to grow at a CAGR of 8.66% during 2021-2026. This growth is driven by increasing consumer awareness about the harmful effects of artificial additives in beverages and the benefits of consuming products with natural ingredients. 🚀 For food & beverage manufacturers, this trend presents an exciting opportunity to innovate and cater to the evolving consumer preferences. Stay ahead with Suzy! #OLIPOP #FoodBeverageTrends #MarketResearch #SuzyInsights

✨ Introducing the New and Improved Nutrivita! #NewNutrivita ✨ Keep an eye on our socials and website as we’re excited to unveil our fresh new look through a rebrand that is designed to reflect our mission of making healthy living EASY for YOU. While we’ve enhanced our appearance, our commitment to delivering the same great taste and fresh products remains unchanged! 🌱 At Nutrivita, we believe that eating well should be simple, delicious, and affordable. That’s why we carefully source premium quality, locally-grown ingredients and superfoods to craft products that taste amazing and make you feel even better—all without the premium price tag! 💚 But we’re not just in the business of blending fruits. We’re crafting a lifestyle of wellness, taste, and affordability. Welcome to Nutrivita, where delicious meets purpose! At Nutrivita, we’re on a mission to revolutionise the way people experience health. Nutritious, plant-based foods and beverages should be irresistibly delicious, easy to access, and affordable for all. We’re more than just a brand—we’re a catalyst for positive change, and we invite you to join us on this journey! So go ahead, take a sip or a bite, and experience the #NewNutrivita. Because at Nutrivita, we’re not just selling products—we’re selling a lifestyle that makes a difference. 💚 . . . #NutrivitaRebrand #HealthyLivingMadeEasy #SupportLocal #PlantBasedGoodness #WomenLed #CommunityFirst #NewNutrivita

🌍 World Wide Food Trends in 2024 The food industry is undergoing rapid transformation, driven by evolving consumer preferences, sustainability concerns, and innovative technology. Several trends are dominating the global food scene, each reflecting a deeper shift in values and lifestyle choices. Let’s take a closer look at the most influential trends shaping the food industry today and why they matter, and discuss Korean-aligned products that resonate with these trends: 1. Functional Beverages 2.0 The functional beverage trend is reaching new heights. From "clean caffeine" drinks to probiotic-infused waters, consumers are looking for hydration options that offer more than just quenching thirst. This trend reflects a growing interest in holistic health and wellness. 2. Plant-based innovations Plant-based alternatives continue to evolve, with a focus on protein-fortified products and innovative plant-based seafood options. This trend is driven by environmental concerns and a desire for healthier protein sources. 3. Third-Culture Cuisine 2024 is embracing the rise of third-culture cuisine, celebrating diverse culinary identities. This trend reflects our increasingly multicultural society and a desire for authentic, globally-inspired flavors. 4. Sugar Free Products Health-conscious consumers are replacing refined sugars with natural sweeteners like monk fruit and stevia due to rising concerns about sugar's links to diabetes and obesity. 5. Age-Tailored Nutrition Gen X consumers are driving a trend towards foods that support healthy aging. This reflects an aging population's proactive approach to health and wellness through diet. Whether you’re a distributor looking to expand your portfolio, a retailer aiming to attract more customers, or a consumer passionate about Korean products, we are here to help you succeed! 🤝 Let’s connect to discuss how we can grow together! #TheJRD #KoreanFood #FoodIndustry #Food #KFood #B2B #SouthKorea

🌾 Traditional Snacks vs. Modern Convenience Foods – Which is Better for Your Business? 🤔 While modern convenience foods offer ease, they often come with hidden fats, sugars, and preservatives that compromise health. Compare this to our Millet Chivda – a snack rich in fiber, iron, and protein, made without preservatives. 🍽️✨ As businesses shift towards promoting wellness and sustainability, Joy Josobelle's millet-based snacks bring the best of tradition with modern convenience. Offer your employees or customers a nutritious, healthy, on-the-go option. 🌱 Let’s start a conversation! Which option aligns better with your company’s values? Share your thoughts in the comments below! 👇 #TraditionalSnacks #HealthyEating #B2BSolutions #CorporateWellness #SustainableSnacking #MilletPower #JoyJosobelle #HealthAtWork #NutrientRich #WellnessInBusiness