Jacqueline Flam Stokes’ Post

#SoutheastAsia’s beauty market is on track to hit $95.6 billion by 2025, with #GenZ leading the way in redefining beauty standards. Nearly 50% of the market is now dominated by #KBeauty, thanks to its innovative, skincare-first approach that speaks directly to this generation’s focus on health and authenticity. From #Malaysia to #Vietnam, #Indonesia to #Thailand, Gen Z’s love for K-Beauty shows how brands that embrace cultural relevance and transparency are winning over this powerful demographic. Explore the trends and strategies driving K-Beauty’s impact on SEA’s beauty industry. #Supermom #KBeauty #GenZTrends #BeautyMarket #Retail #YouthMarket #CosmeticsIndustry #MarketingStrategy #FMCG #Cosmetics #Omnichannel #BeautyIndustry #eCommerce #ConsumerInsights

We love what we are seeing highlighted in the latest Drapers report: Omnichannel shopping behaviour is evolving in the fashion retail world. Whilst this isn't news to us, these findings are crucial for retailers to consider when it comes to their digital strategy. So, what do retail brands need to do to succeed? 🔍Understand Your Audience: Identify which channels your audience uses to research, browse, compare, and make purchases.  🛍️Leverage Social Commerce: Utilise social commerce stores on relevant platforms to capitalise on shopper intent.  🤝Build Trust: Focus on fostering trust and confidence when selling on social media platforms. Our data experts utilise our unique Everysearch™ approach to gather unparalleled audience insights, working with our industry-leading team to deliver impactful digital marketing strategies in the retail space. If you want help navigating the changing audience landscape, get in touch, we'd love to talk. #Omnichannel #RetailStrategy #DigitalMarketing #FashionRetail #EverySearch #SearchIsEverywhere #MarketingStrategy

Learn more about ways to optimise your Omnichannel strategy

Join us for our latest webinar, Growth Drivers for Health & Baby in the Omnichannel Landscape! Our very own Michael Galaburda will delve into the Health and Baby categories, exploring key demand drivers and evolving consumer behaviors across both brick-and-mortar and online channels. We'll focus on Personal Care, Health, and Baby products, uncovering the latest trends, growth projections, and strategic levers that successful brands use to win over consumers. Don't miss this chance to identify emerging opportunities in the omnichannel marketplace! 👉 Register now: https://lnkd.in/ekvUmKbW #CPG #BabyInsights #PersonalCare #HealthInsights #BabyProducts #Omnichannel

What does a great experience look like? 👨💻 🙌 Whether you're a farmer in the rain trying to order parts for your broken fence or a specialist dermatologist seeking the last information about rare skin conditions in Europe - customer expectations are higher than ever. There is a big push to move from Multi-channel to Omnichannel. Omnichannel marketing is people-centric. It means the experience is seamless, linked up, makes sense and it should be personalised for your audience. Give them just what they need, just when they need it. To do this you will need: 1. To collect real customer insight (what do they want, not what you want) 2. Sort out your data and consent 3. A plan to activate your audience 4. An experience that's designed just for them Doing it this way - you'll have better engagement, better conversion and you'll have happier customers. Start small and Solve a problem, then look to Evolve it over time. #SolveandEvolve #omnichannel JOURNEY

How can #LuxuryRetail brands work towards improving engagement with #multicultural shoppers? We've outlined 5 key questions to consider. Read more here: https://hubs.ly/Q02W0zn60 1. Who are you trying to #reach?  2. Are your brand’s values aligned with the #values of the demographic you would like to reach?  3. In your business, are diverse #voices being amplified in positions of influence?  4. How can you create an authentic #community relationship?  5. How can you create #omnichannel communications that leverage existing language and communication channels? 

As summer kicks off, many brands are already gearing up for the Back To School season. This key shopping season offers a unique moment for brands to own the moment with contextually relevant, omnichannel placements. For your brand, this means: • Elevate Brand Awareness Across Screens: Maximize your brand's visibility across various screens. • Contextual Relevance: Align your campaigns with sports content to stay relevant. • Multi-Screen Engagement: Reach viewers across all devices for a cohesive experience. • High-Impact Impressions: Utilize high-visibility formats in event coverage to capture attention. Learn how to own the moment through a Teads Reachcast with a complete takeover or contextual segment >> https://hubs.li/Q02BqQhL0 #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #TalksWithTeads #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #CTV #BrandSafety #Contextual #BTS #Backtoschool

Meet 'The Total Beauty Expert' 💅🎥 She shares trends before they’re trending—and thanks to our combination with GfK, we see her total shopping experience from purchase to influence. By merging NIQ’s world-class beauty measurement with GfK’s granular view of technology and media, we help you see the total consumer across both FMCG and T&D categories. With a rich understanding of the total consumer and their full omnichannel journey, you’ll make faster, more informed decisions; optimize your assortment; and drive growth. Ready to become the total expert in your market? Get the total package of consumer intelligence here: https://ow.ly/mbrk30sGfUg #TheFullView #NIQandGfK

🌎 In Latin America, 𝗯𝗲𝗮𝘂𝘁𝘆 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝗻𝗼𝘃𝗲𝗹𝘁𝘆 𝗮𝗻𝗱 𝗮𝗳𝗳𝗼𝗿𝗱𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝘄𝗶𝘁𝗵 𝘀𝗺𝗮𝗹𝗹𝗲𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘀𝗶𝘇𝗲𝘀 𝗴𝗮𝗶𝗻𝗶𝗻𝗴 𝗽𝗼𝗽𝘂𝗹𝗮𝗿𝗶𝘁𝘆 𝗱𝘂𝗲 𝘁𝗼 𝗹𝗶𝗺𝗶𝘁𝗲𝗱 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗶𝗻𝗴 𝗽𝗼𝘄𝗲𝗿. Direct selling remains a key channel, but to stay competitive, they 𝗺𝘂𝘀𝘁 𝗲𝗺𝗯𝗿𝗮𝗰𝗲 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻, 𝗼𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀, 𝗮𝗻𝗱 𝗮 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿-𝗳𝗶𝗿𝘀𝘁 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵. 📉 Recent trends show a shift away from direct selling: 𝗱𝗿𝘂𝗴𝘀𝘁𝗼𝗿𝗲𝘀, 𝗽𝗵𝗮𝗿𝗺𝗮𝗰𝗶𝗲𝘀, 𝗮𝗻𝗱 𝘀𝘂𝗽𝗲𝗿𝗺𝗮𝗿𝗸𝗲𝘁𝘀 now dominate #skincare purchases, followed by beauty retailers. Only 14% of consumers now prefer direct selling for skincare. Leading brands like Belcorp, Yanbal, and Natura are adapting by focusing on innovation, sustainability, and targeted consumer segments. However, Avon, part of Natura &Co, has seen a significant decline in sales (nearly 60%) as it struggles to keep up with #ecommerce and the demand for #sustainable beauty. For direct sellers, the future lies in combining their legacy models with digital and #omnichannel strategies to meet the needs of 𝘆𝗼𝘂𝗻𝗴𝗲𝗿, 𝘁𝗲𝗰𝗵-𝘀𝗮𝘃𝘃𝘆 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀. The beauty industry in LATAM just like in the rest of the world is evolving fast, and those who adapt will thrive. 🚀 🚀 https://lnkd.in/gnNF6cQ2 #DirectSelling #BeautyIndustry #ConsumerTrends #LatinAmerica #Innovation #Omnichannel #Sustainability #BusinessStrategy

📊 How are personalisation and omnichannel experiences shaping consumer decisions in 2024? Klaviyo's latest report has the answers. Key findings include: 59% of consumers say personalisation has led them to buy products they wouldn't have otherwise considered. 75% of consumers report a better overall shopping experience thanks to personalisation. The report also delves into the performance of current retail marketing efforts and highlights what consumers value most in omnichannel shopping. Additionally, it offers expert-driven tactics to improve your marketing strategy. Read the full report here: https://buff.ly/3MSlkp8 #SMBConsultants #RetailTrends #ConsumerBehavior #Omnichannel #KlaviyoReport