Ginger Dennis’ Post

Meet 'The Total Beauty Expert' 💅🎥 She shares trends before they’re trending—and thanks to our combination with GfK, we see her total shopping experience from purchase to influence. By merging NIQ’s world-class beauty measurement with GfK’s granular view of technology and media, we help you see the total consumer across both FMCG and T&D categories. With a rich understanding of the total consumer and their full omnichannel journey, you’ll make faster, more informed decisions; optimize your assortment; and drive growth. Ready to become the total expert in your market? Get the total package of consumer intelligence here: https://ow.ly/wATT30sGlih #TheFullView #NIQandGfK

Sweat, determination, and... the right gear? Ever wonder what really fuels an epic workout? 🤔 It's not just willpower – it's having the right products. But how do you know what your customers truly need? By merging NIQ’s world-class FMCG measurement with GfK’s granular view of technology and media, we help you see the total consumer across both FMCG and T&D categories. With a rich understanding of the total consumer journey with global omnichannel coverage, you’ll make better and quicker decisions to drive growth. Click here to get the total package of consumer intelligence: https://lnkd.in/eX3jbWNZ #TheFullView #NIQandGfK  

Keeping an international perspective provides great insights into global trends, and the resurgence of digital sales in Latin America is a promising example. With personal care leading the way, I'm sure many of my friends will celebrate this trend, there's no stopping digital! However, I’d emphasize the importance of seamless omnichannel experiences, as they create the most value by integrating online and offline touchpoints. Kantar and McKinsey & Company article: https://lnkd.in/eYjebASt #trends #retail #digital

Consumers are complex. Their orders, baskets, and purchases hide opportunities to understand what people truly want. But you can see it all with the total package of consumer intelligence: FMCG + Tech & Durables measurement. NIQ and GfK’s combination means you will have global visibility, actionable insights, more omnichannel coverage, and more consumers and geographies than ever before. Learn more about how you can get the Full View™ here: https://lnkd.in/eaGYYNin #TheFullView #NIQandGfK  

📊 How are personalisation and omnichannel experiences shaping consumer decisions in 2024? Klaviyo's latest report has the answers. Key findings include: 59% of consumers say personalisation has led them to buy products they wouldn't have otherwise considered. 75% of consumers report a better overall shopping experience thanks to personalisation. The report also delves into the performance of current retail marketing efforts and highlights what consumers value most in omnichannel shopping. Additionally, it offers expert-driven tactics to improve your marketing strategy. Read the full report here: https://buff.ly/3MSlkp8 #SMBConsultants #RetailTrends #ConsumerBehavior #Omnichannel #KlaviyoReport

What's out for 2025? I recently shared with MediaCat Magazine what we should be leaving behind in 2025... The verdict? It’s time to leave last-click attribution in the past 🙅 Relying solely on last-click attribution has long been a shortcut that oversimplifies how customers interact with brands. In today’s multi-touch, omnichannel world, it fails to recognise the complex, non-linear path to conversion and misses critical data about brand awareness, consideration, and engagement at earlier stages. The whole journey matters, so let’s start measuring like it does 🎯 🚀 Read the full article on MediaCat: https://lnkd.in/gA5BYXpb

CPG shoppers are eating up the omnichannel experience. 📱🛒 Discover the insights you need to thrive in the rapidly evolving #ConsumerPackagedGoods market with our latest report, The State of CPG. Backed by extensive commerce data from thousands of brands and retailers and insights from our global shopper survey, this report is your guide to standing out from the competition. 🔗 Read our full report here: https://bit.ly/3BYZEFC What’s inside? 🛒 New shopper behaviors and acquisition opportunities 🛒 Holiday shopping trends, from wish lists to omnichannel preferences 🛒 Path to purchase journeys across categories 🛒 Multi-retailer purchasing habits ... And more. #CommerceMedia #Advertising

Cleaning can be either therapeutic or a chore... which side are you on? Today’s households balance traditional cleaning methods with newer tech solutions. Is your retail strategy aligned with this evolving consumer behavior? With the Full View™, you’ll gain a complete picture of your audience. – from FMCG to Tech & Durables, we measure the total store, the total consumer, and their entire omnichannel journey. Oh, and did we say globally? By partnering with NIQ, you’ll get the insights you need to make smarter decisions, faster, with the Full View™ of consumer intelligence. Read more here: https://lnkd.in/ecFYU4NS #TheFullView #NIQandGfK  

Discounting is far too often used by retailers to attract customers. It could actually be damaging your brand and hurting your business revenue. Want to know more? Check out the latest research trends and behaviours in Klaviyo x Power Retail 2024 APAC Consumer trends report, which explores how personalisation, segmentation, and omnichannel experiences impact consumer purchasing decisions. Some awesome insights and tips that are a must-read! We were thrilled to be asked to contribute and feature among leading e-commerce marketers. Download the report https://lnkd.in/gaZxt6TW #klaviyo #powerretail #consumertrends

I wanted to share some great insights into gaining customer trust, understanding communication frequency, channel preference, and contextual relevance.   Knowing your customer is key to winning their hearts and minds. Understanding customers preferred communication channels, the right frequency and tailoring messaging to their needs all help build stronger customer connections.