Jo-Ann McArthur’s Post

McDonald's is taking sensory marketing to the next level with billboards that actually smell like its French fries! 🍟👃 This innovative approach raises an intriguing question: just because we can, should we? Does this strategy enhance customer experience or risk being too intrusive? Is this sensory marketing the future of advertising or a step too far? #MarketingInnovation #SensoryAdvertising #McDonalds https://lnkd.in/e2meF2zg

Have You Ever Smelled an Ad? Confused? Well, McDonald's Netherlands just launched a genius marketing campaign that ditches the usual visuals! This week, they deployed red and yellow billboards near their stores, but with a twist: no logos, pictures, or even Ronald McDonald. Instead, they harnessed the power of scent to trigger cravings. Intrigued? Here's how it works: These seemingly empty billboards have a hidden compartment filled with McDonald's fries. A ventilation system then wafts the iconic scent towards passersby, instantly reminding them of their favorite golden arches. This innovative approach, called scent marketing, leverages the strong emotional connection between smell and memory. It's a powerful tool for brand recall, and McDonald's isn't the first to use it! Has scent marketing ever influenced your purchasing decisions? https://lnkd.in/gHxEgSBy #marketing #mcdonalds #scentmarketing #creativeadvertising #outoftheboxthinking

When Smell Becomes the Ultimate Advertisement: McDonald's Scented Billboards 🌟 Imagine strolling through the streets and suddenly being transported by the irresistible aroma of freshly fried French fries. This was the genius behind McDonald's latest campaign in the Netherlands, where they turned traditional advertising on its head by using scent as a powerful marketing tool! In April 2024, McDonald's launched a groundbreaking series of scented billboards in the Netherlands. These eye-catching billboards, painted in McDonald's iconic red and yellow, featured hidden compartments filled with warm French fries. As pedestrians approached within five meters, a clever internal ventilation system released the mouthwatering scent of fries into the air, creating an olfactory invitation that no one could resist. This campaign didn’t just advertise; it evoked nostalgia and cravings. Placed within 200 meters of their restaurants, these billboards ensured that when the aroma hit, it was just a short walk to satisfy those cravings. This innovative approach showcases how brands can engage multiple senses to create unforgettable experiences and drive consumer behavior. Sometimes, the most effective marketing is about creating an experience that resonates on a deeper level. #McDonalds #Marketing #Scent #Netherlands #MarketingInnovation #Creativity #Advertising #BrandExperience

Discover more about marketing stunts and their power through case studies showing how leading brands, including KFC, Uber, Taco Bell, and McDonald's, use stunts as a creative tactic to generate attention, awareness, and engagement. #ThinkMarketing #MarketingStrategies #BrandAwareness

McDonald's Netherlands goes all in with #scentmarketing. The iconic Golden Arches franchise has introduced a groundbreaking way to entice people towards their signature burgers and fries by unveiling the aromatic advertising initiative "world's first scent-enabled billboard" that smells like food. The simple red and yellow billboards (no images, just the flat color) are devoid of logos, but when pedestrians pass about 15 meters from these structures, they are greeted by the distinctive smell of McDonald's fries, enticing them to come closer, literally sniffing the posters. The trick is simple: a tray of fresh fried fries in installed inside the billboard, which relies on cutting-edge fans to spread the scent. True to the principle that "smell is more effective than images in evoking clear and emotional memories" as explained by the Chief Marketing Officer of McDonald's Netherlands, these fries-scented billboards found a new way to remember to the customers the good times spent at McDonald's. Needless to say, the billboards are strategically positioned within 600 meters of a McDonald's, so people can follow the scent trail to its source. I'm positively looking forward to Michelin-starred restaurants advertising, next. 🍟🍔 #McDonalds #Advertising #AdvertisingInnovation #Marketing #ScentMarketing #Communication https://lnkd.in/dATfdCQd

People in Netherlands are sniffing billboards on streets…..Scented Billboards? Yes, that’s right! 🍟 McDonald’s in the Netherlands has truly outdone itself with an innovative marketing campaign that takes a whiff of genius—literally! Imagine walking down the street, and you’re greeted by the irresistible smell of McDonald’s French fries coming from billboards. Here’s the scoop: • These are the world’s first scented billboards, meticulously designed to emit the aroma of McDonald’s iconic French fries as you pass by. • The billboards are strategically minimalistic, with no logos, just the iconic red and yellow colors standing out. • They’ve been placed within 200 meters of McDonald’s restaurants, making it almost irresistible not to follow your nose directly to the nearest outlet. Why this matters: • It’s based on the insight that scents trigger more vivid and emotional memories compared to visuals alone. • By tapping into sensory marketing, McDonald’s isn’t just reminding you of their fries; they’re making you crave them. In collaboration with the creative minds at TBWA\Neboko, this campaign showcases how traditional advertising mediums can be transformed into dynamic, sensory experiences that drive engagement and brand recall. What’s next? 🤔 • Alongside scent-savvy billboards, McDonald’s is innovating with taste, partnering with Krispy Kreme to bring doughnuts to its U.S. stores starting this year. 🔄 Feel intrigued? Share this innovative approach with your network, and next time you smell fries, you might just know where it’s coming from! 👀 What’s the most memorable ad campaign that’s caught your senses? #Marketing #Innovation #McDonalds #SensoryMarketing #Advertising

Welcome to our roundup of the advertising campaigns that have had us talking around the water cooler this week. From ethical engagements to playful promotions, we think these campaigns are genius. 1. Abel & Cole - "Difficult Tastes Better" This clever campaign introduces the "Inconvenience Store," embracing the beauty of inconvenience for the good of the planet and your plate. 2. KFC - "Tower Burger" KFC's Tower Burger campaign demonstrates that its burger is too big, bad and tall to fit on a billboard without being flipped on its side. We love this visual humour. 3. Waitrose - "Wonky Billboard Stunt" This creative Waitrose campaign used a cockeyed billboard to highlight its lower prices. Step in the council's concerned health and safety bods, providing extra unintended publicity. 4. Capital One UK - "Credit Made Clearer" This campaign is clearly brilliant. It uses transparent billboards to provide a powerful visual statement about the transparency of their credit card interest rates and financial services. What campaigns have you been talking about in the office or the pub this week?

The power of branding & marketing... Back in 2019, McDonalds ran an ad campaign with deliberately blurry photos of their infamous products. Fries, Happy Meals, Big Macs, etc. In a world where advertisements are noisy and sales-focused messages are at an all-time high, this campaign was different. It not only caught people's attention on social media and on billboards, but it showed the credibility of who McDonalds is and the empire they've built. With a few simple colors, you know exactly what these products are. And better yet? It makes you want to buy those delicious food items without McDonalds pushing that message in your face. Because McDonalds has been so consistent over the years with their products, messaging, color pallette, branding, etc... this campaign sticks out like a sore thumb to anyone who sees it. That's effective marketing. What are your thoughts about this campaign? And more importantly... do you like McDonalds?

I bet you've never seen a marketing campaign this brilliant! Smells like mcdonalds was a marketing campaign done by mcdonalds in 2023-24 in netherlands where mcdonalds put billboards without any of their products ads on the billboards. Not even their own logo. Rather, the billboards released a scent which would smell exactly like mcdonalds products somehow. How? Mcdonalds left their fries inside the billboard. Do you know a better marketing campaign than this? Comment below! #branding #marketing #advertising #mcdonalds

What lessons can distributors learn from the Wendy's "Spongebob" promotion? For starters, always deliver as promised. Customers were upset when their meals came in the standard brown packaging instead of the colorful "Krusty Krab" themed box as advertised on social media. It turns out packaging is important to a branding experience after all... https://lnkd.in/eucNGTXK