TL1 mkt’s Post

Why is understanding #CTV ad measurement critical for advertisers? With Connected TVs rapidly outpacing traditional television, mastering CTV performance metrics is no longer optional – it's game-changing. Advertisers who get ahead of the curve can effectively measure how well their ads resonate with target audiences, drive higher engagement, & meet campaign objectives. Discover the top CTV metrics in our latest blog post by Mike Villalobos: https://hubs.li/Q02HMcYX0 #CTVPerformance #CTVMeasurement #ConnectedTV #CTVBlog

More viewers are ditching traditional TV and turning to Connected TV (CTV) for their entertainment. This shift presents a huge opportunity for brands to engage with audiences in a more targeted and measurable way. Elevate your ad strategy and reach your audience where they’re spending their time. Learn more on how CTV can be a game-changer for your brand: https://lnkd.in/g34AGM7J #CTVAdvertising #DigitalMarketing #CutTheCord #ConnectedTV #AdTech #Martech #Advertising

 CTV is Booming on Viant's Platform..! Connected TV (CTV) continues to shine as one of the fastest-growing channels on Viant's platform. With its increasing reach and engagement, CTV offers immense value for advertisers looking to connect with audiences in innovative ways. Stay ahead of the curve by leveraging the strengths of both CTV and linear TV in your advertising strategy! AdExchanger #CTV #ConnectedTV #Advertising #MarketingTrends #Viant #LinearTV #AdTech #DigitalMarketing

Connected TV is transforming digital advertising, riding an incredible wave of growth. This year alone, ad spending on CTV has surged, gaining nearly 20%, reaching an astonishing $29 billion! Katz Connected TV captures and delivers the growing CTV audience, curating it to deliver your target customer in this expanding new CTV world. #ConnectedTV #CTV #DigitalAudio #DigitalMarketing #KatzDigital

The entertainment consumption has transformed significantly in the past few years, favoring Connected TV (CTV) over traditional TV sets. And with the IPL fever on a high amongst the audience, CTV advertising can ensure that advertisers capitalize on this trend by reaching engaged viewers during the matches and Maximize on brand outcomes this #IPL season To know more, read- https://bit.ly/3UxXzHp #Xapads #CTVAdvertising #TogetherTowardsTomorrow #Adtech #DigitalAdvertising

🔍 Want to learn more about harnessing the potential of CTV for your advertising strategy? Check out Nielsen's on-demand webinar, "CTV Strategies: What Media Buyers Need to Know." Gain valuable insights and actionable strategies: 📈 Overcoming CTV’s measurement and attribution challenges 💡 Balancing quality and scale with CTV inventory 📺 Capitalizing on the converging media landscape  Watch now: https://bit.ly/43prNiA. Gracenote #CTV #TV #OTT #streaming #streamingmedia #advertising #marketing

Is your brand missing the full potential of CTV? In a recent MediaPost Webinar, Marketing Architects’ Chief Media Officer Catherine Walstad and Chief Technology Officer Aaron T Lange shared how many marketers overlook CTV's true power. Here’s what stood out: ·      CTV unlocks untapped audiences: By reaching light TV viewers and households without traditional TV, brands can add 39% more reach to their campaigns. ·      It’s more than awareness: When integrated with linear TV, CTV drives immediate, measurable actions—making it a key performance driver, not just brand building. ·      Why now? As CTV ad spend grows and adoption rises, marketers who embrace both linear and CTV will see stronger returns and more engaged audiences. Curious about how CTV can help drive your marketing results? The link to the full webinar is in the comments. #CTV #TVadvertising #brandandperformance #advertisingstrategy

When a relationship becomes a partnership we acheive something special. Dstillery has become a very strategic partner for Keynes Digital and we see no end in sight. As a business, we help performance marketers move up-funnel by expanding their paid media mix into #PerformanceTV advertising campaigns by serving highly-targeted, non-skippable commercials when consumers are watching live sports and premium TV shows on the networks were used to binge-watching on, like Hulu ESPN+ Peacock Pluto TV and many more. We understand what is required and to deliver incremental growth we rely on using data providers who have in-market, high-intent audiences with a 24 hour refresh rate. This type of partnership is instrumental in helping our brand advertisers scale beyond search and social but also move up-funnel to more acquisition based programs. Nothing beats CTV and Keynes Digital knows how to manage these campaigns better than anyone else in the industry, thanks to partners like Michael Beebe and the Dstillery audiences. #programmatic #performancemarketing #growthmarketing #streamingtv #streamingads #connectedtv #adsupportedtv #datadrivenmarketing #digitalmarketing #digitalmedia #tv #tvads #ctv #ctvadvertising

I believe this trend will continue until the major #CTV issues of viewer fragmentation, frequency, audience duplication, and transparency are dealt with. Moreover, linear TV CPMs are still more attractive than CTV. #heyoodle CTV ad spending has been booming, but not by nearly enough to keep up with consumer behavior. CTV ad spending will increase by 18.8% this year—one of the highest rates of any media we track for the seventh consecutive year. Yet the gap between CTV’s share of consumer attention and its share of total ad spending continues to widen.

Connected TV is revolutionizing how brands connect with Hispanic audiences, offering unparalleled opportunities for engagement. 🚀 Sabio helps brands reach, engage, and validate Hispanic streaming audiences at scale. 💡 Discover actionable tips for campaign success in our blog, The Ultimate Guide to Reaching the Hispanic Market on CTV: https://sabio.ws/4gmK71l #HispanicAudiences #Advertising #CTVAdvertising #ConnectedTV