Senior Level Media Relations/PR Specialist, Joshua Milne PR, and Founder and COO, Boston Sports Partners
When working with clients, there needs to be an understanding that both sides are engaged in finding content that could generate media exposure vs the client waiting for a PR consultant to always bring opportunities to the table. I always know a PR project/campaign is ending earlier than expected when I am the only one proactively finding ways/opps to get a client in front of the media. Clients must be willing to meet their PR consultants halfway by providing content that can be pitched to the media. #Mediacoverage #mediarelations #PRtips
Stefanie Tuck
7mo
I sincerely wish more clients understood this.
Dan Stein
8mo
150 percent agree with this. As PR professionals, we need that that buy in where PR is a commitment and not just an extra expense for the business.
Fixing what ails consumer businesses
7moThanks for sharing this. I am intrigued by this part: "Clients must be willing to meet their PR consultants halfway by providing content that can be pitched to the media." What's an example of content that the client should produce to hand to the PR person so that reporters will be more interested in writing about that company?