Julio Vicente López Cañas’ Post

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Owner The Magic Sparkling Wine. Cosmopolitan wine and beverages.

The Crossroads of Wine: Beyond Quality 🍷🌍 All wineries believe they have special terroirs, unique and wonderful winemaking systems, and meticulous processes that produce unique and extraordinary wines. This is true. But the problem is that there are thousands upon thousands of wineries around the world, all doing things very well, producing enormous quantities of wine that the world then has to consume. And there's the real challenge: an oversaturation of product for a demand that simply can't absorb it all. Additionally, new generations are changing their drinking habits, with trends leaning towards healthier lifestyles and seeking other types of products. Recent international wine fairs clearly show us this: hundreds of countries, thousands of wineries, all with excellent wines. And here comes the uncomfortable question: "I know my wine is good, but is it really different from my competitors'?" Many winemakers will say "yes", but is it truly? It’s not about abandoning our commitment to quality. That is and will always be fundamental. But in this context, having an excellent product is no longer enough. We need to offer more: Is part of our sales revenue committed to improving our environment? Are we allocating some of it to help the underprivileged? We are at a critical crossroads. Can we navigate it? Are we willing to accept that, in addition to producing high-quality wines, we need to generate a positive impact on society? I invite everyone to reflect and share their opinions on this crucial issue for the future of our wineries and the wine industry as a whole. #Wine #Innovation #SocialResponsibility #Wineries #WineIndustry #ResponsibleConsumption

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