DO WORK READY ORDERS WORK? Years ago in the early days of ECO, I put together and led a door-can team. I brought the leads in, everyone was happy. Then it began to fall apart. This lead was not good and that lead was no good, this job never got fitted, this one did but they never made enough money, it all just fell apart. I’m not blaming anyone; it seemed to be the thing then (and still is in some cases now), in that game. We started hearing things like “work ready orders because I have had my fingers burnt in the past”, and it went on, skeptical business dealing with skeptical lead generators. So I ran for the hills, never to return. I now lead a happy life as a business coach and have done ever since. Looking back I asked myself (with my business coach hat on) why this didn’t work, and was there a better way. Straight away I noticed this was a niche market and didn’t work the way other markets worked, because in the middle of all the other stuff you have to worry about, there is also compliance, and that was why this system was doomed to fail, because none of the process was properly connected. Don’t get me wrong some business owners think, “it works OK for me, or I can’t be bothered”, and that’s OK, if that’s you don’t read on. Look at marketing on its own, where if a business posted an advert and didn’t get the return they expected, they didn’t say to the media vehicle I’m not paying you because I didn’t get what I expected (even though I never told you what my expectations where in the first place). How did it all become so disjointed? Sales teams blaming the marketing for getting them rubbish leads, then marketing complaining because they are not allowed to test the market. Compliance saying, this won’t go through. Then the blame game starts. Then the directors shrug their shoulders and say “what going on guys”. Sound familiar? A fix may be: · Start with strategy and planning. · Then marketing. · Then ad in compliance with lead conversion. · Then sales. Sounds easy! You need all of the above not just one or 2 of them and it must flow, it can’t be disjointed. No more shrugging shoulders or shelling out for a system that clearly isn’t working. If you feel you may need help, hire someone to help you. I’m a business coach. I’m not an accountant and won’t give you advice on your books, just business advice. I’m not a life coach or cheer leader, so may not make you feel good, just business advice. I’m happy to have a conversation with anyone serious about this (please don’t reply with DM me or more info, in my opinion that’s not someone who is serious).
DO WORK READY ORDERS WORK? Years ago in the early days of ECO, I put together and led a door-can team. I brought the leads in, everyone was happy. Then it began to fall apart. This lead was not good and that lead was no good, this job never got fitted, this one did but they never made enough money, it all just fell apart. I’m not blaming anyone; it seemed to be the thing then (and still is in some cases now), in that game. We started hearing things like “work ready orders because I have had my fingers burnt in the past”, and it went on, sceptical business dealing with sceptical lead generators. So I ran for the hills, never to return. I now lead a happy life as a business coach and have done ever since. Looking back I asked myself (with my business coach hat on) why this didn’t work, and was there a better way. Straight away I noticed this was a niche market and didn’t work the way other markets worked, because in the middle of all the other stuff you have to worry about, there is also compliance, and that was why this system was doomed to fail, because none of the process was properly connected. Don’t get me wrong some business owners think, “it works OK for me, or I can’t be bothered”, and that’s OK, if that’s you don’t read on. Look at marketing on its own, where if a business posted an advert and didn’t get the return they expected, they didn’t say to the media vehicle I’m not paying you because I didn’t get what I expected (even though I never told you what my expectations where in the first place). How did it all become so disjointed? Sales teams blaming the marketing for getting them rubbish leads, then marketing complaining because they are not allowed to test the market. Compliance saying, this won’t go through. Then the blame game starts. Then the directors shrug their shoulders and say “what going on guys”. Sound familiar? A fix may be: · Start with strategy and planning. · Then marketing. · Then ad in compliance with lead conversion. · Then sales. Sounds easy! You need all of the above not just one or 2 of them and it must flow, it can’t be disjointed. No more shrugging shoulders or shelling out for a system that clearly isn’t working. If you feel you may need help, hire someone to help you. I’m a business coach. I’m not an accountant and won’t give you advice on your books, just business advice. I’m not a life coach or cheer leader, so may not make you feel good, just business advice. I’m happy to have a conversation with anyone serious about this (please don’t reply with DM me or more info, in my opinion that’s not someone who is serious).