Kaskade Finance’s Post

🔄 Rethinking Airdrops: Regular Issuance Events Airdrops are crucial for distributing tokens and generating buzz, but the landscape has changed. Mercenaries and speculators now target airdrops, undermining their effectiveness in building genuine communities. 🛑 Current State of Airdrops: While airdrops are good at creating buzz, they often lead to a "Hot Start Problem," where tokens are dumped, causing a supply shock. Farmers compound this problem, exploiting rewards and exiting quickly, distorting engagement and leaving projects with a smaller, less active user base. 💡 The Solution: Regular Issuance Events Instead of one-time events, we should be distributing tokens periodically based on ongoing contributions and engagement. Incentives should be adapted to evolving goals, targeting different demographics and rewarding various actions. Mercenary behaviour has to be mitigated in order to foster long-term engagement and activity. 🚀 Kaskade's Approach: Our intelligent points distribution technology rewards value creators continuously. Projects can deploy custom campaigns, experimenting with incentive structures to drive desired behaviours. This creates a continuous feedback loop, ensuring sustained growth and a more engaged community. No more big supply shock events—time for sustainable incentives! If you want to read more, check out our short article on this concept 👇 https://lnkd.in/gS8Zdy3c

Exploring Social Network Graphs for Deeper Insights 💡 Over the past few days, I've been working on a project that began as a simple exercise but has evolved into something with real potential - useful for businesses, individual creators, and one-man startups alike. I mapped out my social connections into a graph, where each node represents a follower and edges represent connections between them. This layout brought out unexpected patterns. What I've uncovered: - Personal Insights: Natural clusters emerged, grouping followers by shared connections. Within these clusters, I could identify sub-groups: friends from school, college batchmates, colleagues, and more. This segmentation also highlighted bridges between clusters - people who connect multiple groups, serving as key network links. - Further Use: For content creators, this graphical approach can be powerful for analyzing influence zones, identifying key audience segments, and understanding user network patterns for a more strategic reach. (Extracting the data was a pain, and could have possibly resulted in a ban from the platform, so do not try this at home 😝) If you’re interested in exploring network graphs like this, reach out and drop your thoughts in the comments! Watch the full video as I walk you through my personal connection graph and show how insights can be drawn: https://lnkd.in/gaW_85P5

I have been DAY ONE on Community-Driven Growth!💪🏽🚀 2 years ago, I did this interview with MaryTherese Griffin in which we dove into the playbook. (I'm making #FlashbackFriday cool again 😜) In this clip, we are discussing the evolution of transactional growth ➡️ relational growth - particularly in GenZ & Millennial marketing. As they say, necessity is the mother of invention.⏱️ Some of the earliest (and most commercially successful) community-growth models developed in web3 when the digital ad platforms banned them from using ads. Pretty soon, the peer-to-peer growth, network effects, and authentic engagement took brands by storm. 👀 🤔 Today - everyone wants to develop a community-driven growth model - but there are a few things you must keep in mind if you want a shot at success: ✋🏽They are your guests, not your "followers" - You are not dictating activity or actions. You are simply there to serve. ⛓️💥Once trust is broken - your brand is dead. 🎤Share the d@%n mic - you are there to "speak with" not "speak at". You must ensure that the community's voice is heard. IWhen done correctly - you become BULLETPROOF to all other market volatility. However, remember that this comes with responsibility. 🔑 My Prediction? Community will be the second-most important strategy for businesses after AI in this decade. 💡 YOUR TURN: How are you building & engaging community? Tell us 👇🏽 _____________________________________________________________ #community #communitydrivengrowth #networkeffects #marketing #growthcode #growth #communityled

🚀 As the digital landscape continues to evolve, the conversation around social media algorithms is gaining momentum. Users are expressing concerns over the eerily accurate content suggestions from the likes of Instagram and TikTok, sparking a movement towards algorithm-free platforms. 🧐 🌱 The rise of new platforms embracing manual curation signals a shift towards personalized and authentic user experiences. 📈 🔍 Algorithm-free platforms are tapping into the human touch, allowing users to discover content based on genuine interactions rather than automated predictions. This move highlights the growing desire for transparency and user control in the digital sphere. 📱 ⚖️ While algorithms have undoubtedly revolutionized content discovery, the pushback against their perceived intrusiveness underscores the importance of striking a balance between technology-driven recommendations and human-curated selections. 🌐 💡Looking ahead, we can anticipate a more diverse social media landscape with a mix of algorithm-driven and algorithm-free platforms, catering to a spectrum of user preferences. Innovation in the digital space is paving the way for a more conscious and individualized online experience. 🌟 Let's embrace this evolution as an opportunity to curate our digital journeys mindfully, seeking out platforms that align with our values and prioritize authentic connections. Together, we can shape a digital world that empowers users while promoting creativity and community. 💬

Observing where the world is moving to is crucial to future-proofing portfolios and generating strong consistent returns. Demographic and technological shifts are rapidly changing consumer buying patterns. While understanding numbers is important, grasping human behaviour delivers deeper insights. Diligently analyzing these shifts and their implications helps identify future winners. Read Insync Funds Management 's article below: https://lnkd.in/gm5Amb9T

💭 What is digital consumer research, and why is it powerful?   Just as all methods and processes evolve over time, so too must the way we conduct consumer research. To truly understand the modern consumer we must study them where they are today - online! That's where digital research comes in.   Our Head of Growth, Emily, discusses the power of digital research in allowing us to study consumer behaviour and preferences “in the wild”.   “Digital research means leveraging the huge digital footprint consumers leave online. It means unlocking consumer and category understanding by tapping into what people are searching in search engines online, what people are posting and engaging with on social media platforms, what people are writing in product reviews, how they move across different websites and webpages… and the list goes on.”   In short, Digital Research provides us with "the perfect quali-quant blend. An ability to understand consumers at scale, without leading questions.” Rather than asking questions, we listen.    Uncover more about the benefits of digital, and how complementing digital and traditional research could supercharge your strategy: https://lnkd.in/eVcSrVKN

With this change, all users can now access SurveyMonkey market research solutions to build surveys that tap into market needs, industry trends, and buyer #feedback. Priya Gill, Global Head of Marketing at SurveyMonkey, said, “From pressure testing product ideas to launching winning #marketingcampaigns and uncovering new opportunities in ever-shifting markets, market research is a valuable tool for organisations of any size. But an advanced solution with a global panel of respondents can come with a hefty price tag for many businesses, especially startups." https://lnkd.in/dxRR22Xp

Reviving My LinkedIn with an Exciting Challenge 🚀 After three years of inactivity, I’ve decided to rekindle my LinkedIn journey with a personal challenge: one insightful post every day until the end of 2024. This is my effort to learn, share knowledge, and engage meaningfully with all of you. Let’s see where this journey takes us! Today, I came across an eye-opening report by Euromonitor: "Top Global Consumer Trends 2025". Here’s a quick snapshot of the trends that stood out: 1️⃣ Healthspan Plans: Consumers are shifting focus from lifespan to healthspan—living healthier for longer. Preventative care and personalized wellness solutions are at the forefront. 2️⃣ Wiser Wallets: Strategic shopping is becoming the norm. Consumers are weighing purchases against long-term value amidst economic uncertainties. 3️⃣ Eco Logical: Sustainability is evolving. Consumers seek pragmatic, eco-friendly options that also meet their immediate needs. 4️⃣ Filtered Focus: Simplification is key. Brands need to streamline communication and optimize user experiences to stand out in a crowded digital marketplace. 5️⃣ AI Ambivalent: Generative AI is both embraced and scrutinized. Transparency and ethical use are critical as brands navigate this evolving landscape. These trends are not just predictions—they're actionable insights into how consumer behavior is evolving globally. 🔗 I’ve shared more detailed insights and key takeaways in my Medium article here: https://shorturl.at/LfAl7 🔗 I’ll share the full report here: 💬 What do you think about these trends? Which one resonates the most with your work or experiences? Are there trends you believe will take center stage in the coming years? I’m also excited to see the impact of this daily posting challenge. I’ll share my findings—whether I stick to the habit or discover any overarching trends—after 60 days. Let’s make this journey engaging and insightful together! #ConsumerTrends2025 #BusinessInsights #FutureOfWork #Innovation #Sustainability #AI #DigitalTransformation #PersonalGrowth #LinkedInChallenge #ThoughtLeadership #MarketingTrends #LearningAndDevelopment #DailyChallenge

I am going all- in on communities. Why? **Communities are your greatest untapped resource.** Most people think product creation starts with market research. But the future of product creation? It starts in the heart of #communities. Here’s how to use communities to create, scale, and sell products that people actually want—while sharing the wealth with them: 📌Engage Deeply with Your Community. Communities aren’t just customers; they’re co-creators. - Use AI-driven tools to listen closely to conversations and identify the real needs of your audience. - Understand their pain points, dreams, and desires 📌Co-Create Human-Centric Products -Forget traditional product development. Invite your community into the process. -Leverage **AI-native solutions** like crowdsourcing feedback, testing prototypes, and getting real-time insights. -Create **products people actually care about.** 📌Maximize Engagement with AI -Community engagement = Growth. AI can help you scale authentic conversations and connections. -Use chatbots, personalized content recommendations, and even sentiment analysis to keep the conversation going, even when you’re not around. More engagement = more buy-in 📌Monetize, While Sharing Abundance -Want to build trust? Share the wealth. -Turn your community into partners with revenue-sharing models, where everyone benefits from the product’s success. -This creates **a win-win environment** where your community feels valued—and stays loyal. Communities aren’t just the next trend—they’re the future of product development, growth, and revenue. TLDR 📌Embrace the abundance mindset 📌Build products together 📌Share the rewards --- Please let me know if you are part of any awesome communities and what value does the community bring in your life

Interesting that the business I am working to develop is one that I would use myself. I've owned 7 different companies and really only one was something that I used personally even though I was not the main demographic. This time it's different. This time it's a platform I would love to use. It's a platform that doesn't exist. Research shows there are 400,000,000 people on the planet who this platform would benefit. BUT I am wondering if being a prime customer of the product you are developing is helpful or not. Would you tend to think more about what you wanted rather than the larger market? For the most part I think it's a great thing. What do you think?