Katherine Ryan’s Post

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B2B Sales and Marketing | EOS Integrator | Oxford MBA

Excited to announce our #whitepaper has dropped! For those working in 𝘀𝗮𝗹𝗲𝘀, 𝘀𝗮𝗹𝗲𝘀 𝗲𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁 𝗼𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 (especially my marketing peeps!), our guide outlines practical ways to arm customer-facing teams with industry knowledge. In marketing and sales we give a lot of thought (and lip service!) to being #customercentric. But embedding practices which make this a reality? Harder... much harder 🤯 . Understanding your customer's industry is an actionable and impactful route to customer understanding. Speaking the customer's language immediately improves conversations, making it easier to deliver solutions that fit their unique circumstances. Check out Primerli's white paper for some practical strategies and frameworks on delivering industry learning, at scale: https://lnkd.in/e6gQDfdP

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Our #whitepaper on building industry expertise in sales teams is hot off the press! 🔥 Wondering how some rockstar sellers consistently outperform the rest? It's not 𝙟𝙪𝙨𝙩 charisma or an uncanny ability to brush off rejection (though these certainly don't hurt!) 𝗜𝘁’𝘀 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲! At Primerli, we’ve been studying what separates good from great in sales. One common thread? Seller that understand their customers’ industry can speak their customer's language: 🔑 increasing credibility 📈 closing deals faster 🛠️ boosting win rates Learn how to maximise the benefits of industry-aligned selling: https://lnkd.in/ev_8-VZ9 #salesenablement #salesgrowth #industrylearning

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