Keeran Singh’s Post

While exhibition rates are more broadly aligning with inflation this year, specific areas, such as material handling rates, continue to outpace inflation, according to the findings of the 2023 Annual Survey of Exhibition Rates, recently released by The Exhibitor Advocate. Analyzing labor and equipment costs across 24 major U.S. cities, this year’s report demonstrates that while trade shows and corporate events continue to be a valuable sales and marketing channel, exhibitors are facing oncoming challenges that could influence their participation. Click below to learn more! Tradeshow Logic EVOLIO Marketing #corporateevents #meetings #eventprofs #meetingsandevents https://lnkd.in/euMYzdP9

Choosing to exhibit at an existing tradeshow for the first time can be tricky. So how do you analyze if its worth spending💰... Naturally the event producer or Assoc is going to give you every reason to go in their sales pitch. 💡 I think a few things are important from an analysis standpoint, as well as making a decision and then setting objectives: ✅ Who attends and why they attend?  I think you have every right to ask and press the show for this info about who goes and why. I would ask them... - Who goes and why do they go? - Do they have specific titles of the attendees? - Data on the companies: Industries? Employee #? Revenue range? Geography? The more specific you ask, the better answers you'll get, to match your ideal profiles. Ask for an attendee prospectus and all data they have. Comb through it and ask specific questions about the data. Ex. "This says 30% are purchasers for plastic molding manufacturers, what are exact titles of these purchasers and what they're purchasing?" ✅ I would look up exhibitors by looking at the exhibit hall online for the previous year or upcoming. The expo hall maps are essentially a directory. Message and call a few who may have a similar attendee targets as you. Ask direct questions. "We are looking to get in front of and engage with x, do you feel this show would be a total waste for us?" ✅ Highly recommend attending the show before you exhibit, sponsor and pour money into it. Purchase a day pass and go. What's one year to make sure you get the investment right? Bring a VP of sales, they can typically sniff out customers. ✅ Are your competitors there and how invested into the event are they? Check their exhibit space (how big). Are they sponsors? (find on website) ✅ I don't love doing this but its been done 😂. Call the assoc and act like a potential attendee (your target), ask a bunch of questions, play dumb and curious. ✅ Check out the session, keynotes and activities on the schedule. Does it sound like the event is curated for your customer or at least some portion or track is? For objective setting... ✔ I would be using benchmarks from other events you attend, the more similar the event the better. ✔ Have a good understanding of the output needed. For example, if you generate 20 opps for every 60 meetings you hold, and close 5 of those customers. Make the analysis, can you even get 60 meetings at this event? Is it big enough, is the format correct? Then, does the 5 closed deals create enough return ✔ Format of an event matters. Good example... we have a client who's buyer is a CTO, the contact they work with is an engineer. The engineers spend their time on the show floor. CTO's attend event but exclusively attend off site activations, dinners, speaking engagements. Long story short, our client doesn't go overboard on the booth, but they pile money into a VIP dinner experience for CTO's. Their objectives are almost soley focused on the dinners and speaking engagements. 

Freeman Company released its 2024 Exhibitor Trends Report, which outlines current exhibitor needs, ways to meet those needs while aligning exhibitor and attendee objectives, and more. “The most important takeaway is the need to deeply understand the exhibitors’ objectives, and that’s not revolutionary. The report’s findings are a reminder of how fundamental it is to understand your customer, and your customer’s customer,” Freeman Senior Vice President of Strategy Ken Holsinger said. Learn more and find the full report here: https://lnkd.in/gakHPpCr #Freeman #tradeshows

While exhibition rates are more broadly aligning with inflation this year, specific areas, such as material handling rates, continue to outpace inflation, according to the findings of the 2023 Annual Survey of Exhibition Rates, recently released by The Exhibitor Advocate. Analyzing labor and equipment costs across 24 major U.S. cities, this year’s report demonstrates that while trade shows continue to be a valuable sales and marketing channel, exhibitors are facing oncoming challenges that could influence their participation. Click below to learn more! Tradeshow Logic EVOLIO Marketing #tradeshow #tradeshows #exhibitions #eventprofs https://lnkd.in/ewTP5ZrV

As promised here is the Expo Checklist I talked a little bit about yesterday. Of course much more goes into it between prepping and Expo day but I think I covered a good amount of the basics 🤓#checklist #expo Out of all of them though I would say the most important one is the People piece. Who is standing at your booth representing your company? Who is attending networking events on your behalf? 🤔 I can’t stress this enough but putting a friendly and knowledgeable team at your booth makes all the difference in the world! #sales101 #business I remember one time I was at a Supplier show for a client & I was asking one of their team members at the booth about product & turn around time only to get “I don’t know. Come back later and talk to the owner” so I asked when the onwer would be back and he said “I don’t know ma’am just come back later” 😨😨🤯 Do you think I used this supplier? Ever? lol no Sadly that happens way more than you think! So make sure your Expo team is truly an accurate representation of your company and brand #branding Ok hopefully some of you find this Checklist helpful and maybe it sparks a little reminder in some of you to make sure things like your Website & LinkedIn pages are refreshed & ready to go 🙌🏻 If you think I left any major points out - I’m sure I forgot something 🫠 or you have any additional advice to give for working an Expo show drop that knowledge in the comments! #knowledgeispower #marketing

🎯 Want your next trade show to deliver real ROI? Here's a secret: Success starts 12 months before you even hit the exhibition floor. Just wrapped up a comprehensive guide on exhibition timeline planning, and we wanted to share the key milestones that can make or break your trade show success: 📋 12-9 months out: • Secure your spot and location • Choose your stand type • Lock in early-bird discounts 📊 6-3 months out: • Finalize stand design • Launch pre-show promotions • Create detailed SOPs 🎯 1-3 months out: • Confirm logistics • Train your team • Schedule key meetings The difference between a good exhibition and a great one? Planning. As Thomas Edison said, "Good fortune is what happens when opportunity meets with planning." Want the full timeline breakdown? Check out our detailed guide in our latest blog! https://lnkd.in/e2B3UaWg #TradeShows #EventPlanning #BusinessStrategy #Marketing #ExhibitionDesign #B2B #ArabExpo

Why Businesses Need Exhibition Stand?    1. Creating a Memorable Brand Presence Considering participating in an event will allow businesses to showcase their brand values, objectives, and visuals in an innovative and memorable way. Businesses logo will be clearly shown on the stand to allow clients to create a powerful and immersive brand presence. A well-designed exhibition stand will attract attention and generate curiosity among attendees, increasing the chances of making a lasting impression.    2. Building Stronger Relationships with Clients Exhibition stands will allow businesses to connect directly with their clients. This remains crucial in building trust and establishing meaningful relationships. Exhibition stands will be a platform to connect with potential customers, partners, and industry professionals. These interactions can lead to valuable connections, partnerships, and opportunities that might not have been possible through online channels alone.    3. Increasing Brand Awareness Participating in conferences and events will provide businesses with an excellent opportunity to enhance their brand visibility and increase brand awareness. Eye-catching exhibition stands designs will attract large numbers of attendees to discover the brand’s products and services. Consequently, the business will make a lasting impression in the customers mind.    4. Showcase The Business Products and Services Exhibition stands create an opportunity for businesses to demonstrate products and services in a tangible and interactive way. Through product and service trials, sampling, and interactive displays, businesses can effectively showcase their offerings and allow attendees to experience them firsthand.    5. Exhibitions Help Brand Proximity Interacting directly with customers will allow businesses to gather insights about the marketplace. This enables you to gain a deeper understanding of your target audience and their requirements. Businesses will be able to target potential customers with advertising content based on their geographical locations.    6. Generate Profitable Prospects and Successfully Secure Sales By attending an exhibition, businesses will have the opportunity to expand their customer base. Most of the attendees will be interested in participating and looking for their needs to be satisfied. This will assist in increasing sales, conversions, and attracting new customers. Book your free consultation today! Get in Touch Today: +971 54 300 9555 info@levelintl.com www.levelintl.com #ExhibitionStandsUAE #EventManagementUAE #BusinessShowcaseUAE #UAETradeShows #ExhibitionDesignUAE #LevelInternational #ExpoUAE #UAEEvents #TradeShowBooths #ExhibitionSuccess

Do you want to increase your exhibition sales but don't know where to start? It's about planning and tailoring your approach to meet your objectives. Your brand should be attention-grabbing, especially in a setting where you are among competitors. We found some great tips for pre-event preparation. Read them here: https://heyor.ca/UYIZH4 #Sales #Saleslogic #SalesStrategy #SalesCareer

Empowering our $50+ million association client, a #leader in North American industry tradeshows with 50,000+ attendees. Acknowledging challenges such as cost fluctuations and evolving exhibitor dynamics, Iris Pricing Solutions introduces a customized strategy. Our objective is to standardize rates, align discounts with industry benchmarks, and adapt to changing preferences, enhancing the overall participant experience. Read the full case study here: https://lnkd.in/gnWaH-rm #PricingIncrease #PricingResearch #PricingStrategy #CaseStudy #SuccessStory

As Andrew Mault posted also. If you are exhibiting at Online Retailer Conference & Expo No doubt you will be hit up by companies offering to sell you the attendee list. They do it for all events- I was even offered to buy our own attendee list from Retail Fest this year. All they do is scrape the speakers list and make up the rest. Its all BS! What is a list without intent anyway? Its worthless. If you want to maximise your leads at events like OR, Retail Fest or any event, its all about the people you have at the event. Here are some tips we have found work for our exhibitors. 1- If you have an activation at your stand generally you get 3x more scans at the booth. Could be a coffee cart, Merch, Claw machine... Anything to draw people in works really well. 2- Go talk to your network partners and other exhibitors- A lot of business partnerships get formed on the expo floor. Go meet other teams, share some love and people will return in kind. 3- Sit in on content- Go listen to the speakers and talk tracks. Often the streams which relate to your industry will be filled with people looking to solve a problem or seek answers. The more you engage with the conference or expo will lead you to meeting more people. 4- Have fun- Don't sit and play candy crush on your mobile and expect people to come to you and scan at your booth. Be engaging, go wander the floor and introduce yourself. The more you put in, the more you get out. 5- Call the leads! - Sounds simple, but i have been to dozens of events in a variety of roles and rarely get a follow up call. It is always a series of emails and then generally nothing. 6- Act fast- The time to maximise the ROI is in the 48 hours post event, too many companies make the mistake of trying to clean the data against CRM and then distribute to teams. This can take days or even a week. By the time they get to the teams you are 1 of 50 other companies who have done the same. 7- Pets and Kids- People love swag items which are aimed at pets and kids. Every professional has 100 tote bags, pens and notebooks. There are a lot of great and unique branded items available for you to stand out. To be memorable you need to be first and it needs to be personalised.