Corporate Event News’ Post

While exhibition rates are more broadly aligning with inflation this year, specific areas, such as material handling rates, continue to outpace inflation, according to the findings of the 2023 Annual Survey of Exhibition Rates, recently released by The Exhibitor Advocate. Analyzing labor and equipment costs across 24 major U.S. cities, this year’s report demonstrates that while trade shows continue to be a valuable sales and marketing channel, exhibitors are facing oncoming challenges that could influence their participation. Click below to learn more! Tradeshow Logic EVOLIO Marketing #tradeshow #tradeshows #exhibitions #eventprofs https://lnkd.in/ewTP5ZrV

Freeman Company released its 2024 Exhibitor Trends Report, which outlines current exhibitor needs, ways to meet those needs while aligning exhibitor and attendee objectives, and more. “The most important takeaway is the need to deeply understand the exhibitors’ objectives, and that’s not revolutionary. The report’s findings are a reminder of how fundamental it is to understand your customer, and your customer’s customer,” Freeman Senior Vice President of Strategy Ken Holsinger said. Learn more and find the full report here: https://lnkd.in/gakHPpCr #Freeman #tradeshows

Today saw me taking on a something new to me, I had my first expo experience I thought I’d share some of my experience as a first timer since I don’t think any business qualification would prepare you for this, heres my 2c while exhibiting Designerworks(marketing agency): 1. Expos are amazing for getting leads but what you do with them once you get them is where you can “fumble the bag”. Be ready with a follow up sequence. Think email, WhatsApp, SMS. Be prepared. 2. Talking about being prepared. Have an elevator pitch ready to fire before you get there. Practice. Practice. Practice. Again this is where you can easily “fumble the bag” 3. Beside the elevator pitch, have your value propositions in order, know them well. Be confident in presenting them. What makes you stand out in the marketplace? Is a simple question that can convert. 4. Have your branding items and handouts in order. Make sure they work and speak to your audience. This expo saw a number of local and international delegates at the expo, crafting unique messages in our branding definitely helped getting the attention I was hoping to extract from this expo. 5. If your using QR codes, people think they are great but they fail in the real world (sometimes). I thought I was being smart with going with a limited number of business cards. I was wrong, always have enough and then some. 6. Plan your attack! Eg. This played to my advantage going into this expo. I knew I was going to meet business owners who could share leads based on a revenue split or maybe white labeling our services and it worked! 7. If your not going to represent your business at the expo stand the people “manning” the stand need to know your product/service. I observed a number of stands left with no back up when the main sales person was not there. If you don’t have a back up person at least have great reading material for people passing by. 8. Get to know your neighbors they can help you sell your product/service. Your also going to be spending some time near them it’s always good to have a friendly conversation to go to when you get a gap in your day. They might jusy be your potential customers. 9. Be prepared physically, these expos are taxing. Your going to get tired, dehydrated, and have little/no downtime. Plan your energy and plan your meals(you don’t want to miss a peak time). I hope you gain some value from this. I wish I had someone explain, give some advice and share some insights. However there’s something about being thrown in the deep end that I enjoyed about this experience. Would I do it again? Yes! What would I change? Be prepared. These things snowball.

Empowering our $50+ million association client, a #leader in North American industry tradeshows with 50,000+ attendees. Acknowledging challenges such as cost fluctuations and evolving exhibitor dynamics, Iris Pricing Solutions introduces a customized strategy. Our objective is to standardize rates, align discounts with industry benchmarks, and adapt to changing preferences, enhancing the overall participant experience. Read the full case study here: https://lnkd.in/gnWaH-rm #PricingIncrease #PricingResearch #PricingStrategy #CaseStudy #SuccessStory

Last week I had a great conversation with someone exhibiting at an industry event for the first time. It can be really overwhelming. I highlighted to them that both the pre and post event activity is just as important as what they do at the event, if not more so. From talking with first-time exhibitors over the years, there's a common misconception that booking the stand space, having a logo or messaging on the stand and then turning up is all they need to do. They're often surprised they don't get as many people stopping to talk to them as other stands do, and then lead volume is low. And that means they don't consider events to be a successful channel for them. In my experience, when there is a clear event strategy - tradeshows and conferences are an excellent source of leads, new business and a wonderful way to engage with your community. It's event season at the moment, so the perfect time to share my guide for first-time exhibitors. You can read it below 👇 If you are a first-time exhibitor or you're looking for a bit of advice from someone who's exhibited at many events around the world including Cannes Lions International Festival of Creativity, DMEXCO - Digital Marketing Expo & Conference and Berlin International Film Festival (Berlinale), please get in touch, I'd love to help make your event a successful one. #EventPlanning #EventMarketing #EventSuccess #TradeShows #FirstTimeExhibitor #IndustryConferences #TradeShowMarketing #MarketingConsultant #DMEXCO #CannesLions #CIPD #MIPIM #MIPTV

Trade shows are a great opportunity to showcase your brand and connect with industry leaders. Here are some key tips to make the most of your trade show preparation. https://buff.ly/3uTVV9d #tradeshow #networking #marketing #marketingtactics

Here's a terrific overview of A/V considerations for trade show exhibitors that don't have a lot of experience integrating the latest A/V elements into their tradeshow booths.

MAXIMIZING YOUR TRADESHOW ROI: TOP STRATEGIES FOR EXHIBITORS 🏆 In the bustling world of tradeshows, every exhibitor has one goal in mind: maximizing return on investment (ROI). It's not just about making an appearance; it's about making an impact. Here at Tradeshow 2Go, we understand the art and science behind successful exhibiting. So, let's dive into the top strategies that promise not just to showcase your brand but to catapult it into the limelight. Continue reading: https://lnkd.in/eYzuJNZh

📆 Does your calendar feel a bit overwhelming during expo season? Trying to balance 'day to day' responsibilities with full expo days can seem like a daunting task. 💡 We felt the same way - so our JPG Talent team put their heads together and compiled their most effective tips to help before, during and after trade shows. Learn how to effectively prioritize your schedule, strategically staff your booth, successfully stand out on the floor, and purposefully manage your leads after the event. 👀 Take a peek through our latest blog article, and make the most of your expos without overextending your team or yourself. 👉https://hubs.li/Q02nb4Ys0 #JPGTalent #FoodandBeverage #ExpoWest

It's that time of the year again! 📅 The expo season of survival. Our colleagues at JPG Resources - Food & Beverage Innovation put together a smart and resourceful survival guide... to make the most of your time without overextending yourself or your team. Read on for seven key tips. 🎯 https://lnkd.in/gWxwNxsH #foodandbeverage #foodinnovation #productinnovation