TSNN - Trade Show News Network’s Post

While exhibition rates are more broadly aligning with inflation this year, specific areas, such as material handling rates, continue to outpace inflation, according to the findings of the 2023 Annual Survey of Exhibition Rates, recently released by The Exhibitor Advocate. Analyzing labor and equipment costs across 24 major U.S. cities, this year’s report demonstrates that while trade shows and corporate events continue to be a valuable sales and marketing channel, exhibitors are facing oncoming challenges that could influence their participation. Click below to learn more! Tradeshow Logic EVOLIO Marketing #corporateevents #meetings #eventprofs #meetingsandevents https://lnkd.in/euMYzdP9

Freeman Company released its 2024 Exhibitor Trends Report, which outlines current exhibitor needs, ways to meet those needs while aligning exhibitor and attendee objectives, and more. “The most important takeaway is the need to deeply understand the exhibitors’ objectives, and that’s not revolutionary. The report’s findings are a reminder of how fundamental it is to understand your customer, and your customer’s customer,” Freeman Senior Vice President of Strategy Ken Holsinger said. Learn more and find the full report here: https://lnkd.in/gakHPpCr #Freeman #tradeshows

What is your exhibit house doing to manage your material handling costs? At Acer, helping our clients manage drayage is a big focus. We strategically consider packing efficiency as part of the exhibit design process for every exhibit. Additionally, we are founding supporting members of The Exhibitor Advocate which is working hard to addess fair pricing in the trade show industry. We do this not because it benefits us, but because those costs are a big concern for a clients. And the concern is getting bigger. A new report shows that material handling cost increases have far outpaced general inflation in the US. Exhibit News Now explores this: https://lnkd.in/dmAt4eXD

"If you’re a trade show organizer, you want to ensure your exhibitors’ success. Successful exhibition booths mean a high return on investment (ROI), which leads to happy exhibitors. And happy exhibitors? They return year after year, creating a positive cycle. For exhibitors, having a bustling booth means more sales and greater brand visibility. You want the event to attract your ideal customers, ensuring they visit your booth and understand how your product or service meets their needs." #boothdesign #tradeshows #Eventstaffing

Today saw me taking on a something new to me, I had my first expo experience I thought I’d share some of my experience as a first timer since I don’t think any business qualification would prepare you for this, heres my 2c while exhibiting Designerworks(marketing agency): 1. Expos are amazing for getting leads but what you do with them once you get them is where you can “fumble the bag”. Be ready with a follow up sequence. Think email, WhatsApp, SMS. Be prepared. 2. Talking about being prepared. Have an elevator pitch ready to fire before you get there. Practice. Practice. Practice. Again this is where you can easily “fumble the bag” 3. Beside the elevator pitch, have your value propositions in order, know them well. Be confident in presenting them. What makes you stand out in the marketplace? Is a simple question that can convert. 4. Have your branding items and handouts in order. Make sure they work and speak to your audience. This expo saw a number of local and international delegates at the expo, crafting unique messages in our branding definitely helped getting the attention I was hoping to extract from this expo. 5. If your using QR codes, people think they are great but they fail in the real world (sometimes). I thought I was being smart with going with a limited number of business cards. I was wrong, always have enough and then some. 6. Plan your attack! Eg. This played to my advantage going into this expo. I knew I was going to meet business owners who could share leads based on a revenue split or maybe white labeling our services and it worked! 7. If your not going to represent your business at the expo stand the people “manning” the stand need to know your product/service. I observed a number of stands left with no back up when the main sales person was not there. If you don’t have a back up person at least have great reading material for people passing by. 8. Get to know your neighbors they can help you sell your product/service. Your also going to be spending some time near them it’s always good to have a friendly conversation to go to when you get a gap in your day. They might jusy be your potential customers. 9. Be prepared physically, these expos are taxing. Your going to get tired, dehydrated, and have little/no downtime. Plan your energy and plan your meals(you don’t want to miss a peak time). I hope you gain some value from this. I wish I had someone explain, give some advice and share some insights. However there’s something about being thrown in the deep end that I enjoyed about this experience. Would I do it again? Yes! What would I change? Be prepared. These things snowball.

🎯 Want your next trade show to deliver real ROI? Here's a secret: Success starts 12 months before you even hit the exhibition floor. Just wrapped up a comprehensive guide on exhibition timeline planning, and we wanted to share the key milestones that can make or break your trade show success: 📋 12-9 months out: • Secure your spot and location • Choose your stand type • Lock in early-bird discounts 📊 6-3 months out: • Finalize stand design • Launch pre-show promotions • Create detailed SOPs 🎯 1-3 months out: • Confirm logistics • Train your team • Schedule key meetings The difference between a good exhibition and a great one? Planning. As Thomas Edison said, "Good fortune is what happens when opportunity meets with planning." Want the full timeline breakdown? Check out our detailed guide in our latest blog! https://lnkd.in/e2B3UaWg #TradeShows #EventPlanning #BusinessStrategy #Marketing #ExhibitionDesign #B2B #ArabExpo

How to Become a Vendor at an Expo Becoming a vendor at an expo is a fantastic way to showcase your products or services and connect with a broader audience. Start by researching expos that attract your target market, review vendor requirements, and secure your booth early. Plan an eye-catching display, prepare marketing materials, and set a realistic budget to ensure a smooth experience. 🌐 𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐠𝐮𝐢𝐝𝐞 𝐡𝐞𝐫𝐞: https://lnkd.in/gnC8s5Cy Don’t forget to train your staff for engaging interactions and follow up with leads after the event. With proper preparation, you’ll maximize your expo success and grow your business opportunities. #ExpoVendors #tradeshowtips #businessgrowth #NetworkingOpportunities #ExpoSuccess #boothdesign #vendoropportunities #eventmarketing #BrandVisibility #smallbusinesstipsandtricks #expoplanning #ProfessionalNetworking

How to Become a Vendor at an Expo Becoming a vendor at an expo is a fantastic opportunity to showcase your products, build your brand, and connect with potential customers. If you’re looking to join an expo and maximize your business exposure, follow this step-by-step guide: Research the Right Expo – Choose an event that aligns with your target audience and industry. Review Vendor Requirements – Make sure your business complies with the expo’s guidelines. Choose Your Booth Space – Select a location that maximizes foot traffic and visibility. Register Early – Secure your booth space and submit necessary documentation. Plan Your Booth Display – Design an eye-catching and functional booth that draws attention. Prepare Marketing Materials – Create brochures, business cards, and giveaways. Arrange Logistics – Plan the shipping and setup details for a smooth experience. Set Your Budget – Allocate funds for booth fees, marketing, and travel expenses. Train Your Staff – Ensure your team is well-prepared to engage visitors and generate leads. Follow Up After the Expo – Connect with contacts you made to convert leads into business. Ready to take your business to the next level? Follow these steps to become a successful vendor at your next expo! 🌐 𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐠𝐮𝐢𝐝𝐞 𝐡𝐞𝐫𝐞: https://lnkd.in/gnC8s5Cy #expovendor #BusinessGrowth #tradeshow #NetworkingOpportunities #marketingstrategies #boothdisplay #VendorSuccess

Choosing the right booth location at a trade show is crucial for visibility and engagement. Our latest article offers insights on how to select the best spot for your brand. Read more to optimize your trade show strategy. 📈 https://lnkd.in/eGAcNK2c #TradeShowPlanning #B2BMarketing #Visibility