Kelsey Ogletree’s Post

⚾ Pitching is at the heart of PR, but let’s be real—it’s a divisive topic. Some writers appreciate a well-crafted, relevant pitch, while others find their inboxes overwhelmed. We strive to make every pitch count, focusing on quality over quantity and ensuring it’s tailored to the writer’s beat. But it raises an interesting question: How can PR pros effectively pitch without crossing the line into “spammy”? And how do writers prefer to be approached in the first place? I’d love to hear thoughts from both sides—PR pros and writers alike. Let’s talk about what works and what doesn’t. #PRLife #MediaRelations #PitchingTips #PRStrategy #PublicRelations #DebateInPR #MindfulPitching

Do not overlook the value of news releases. Public Relations (PR) firms can promote your news by crafting the optimal newsworthy slant, writing your release, and putting it over the wire. Your news just might be worth pitching to producers, editors, and other media. For local papers, you can often write and submit articles yourself, depending on the topic. #NancyBurgess #StrategicMarketing #NewsRelease

5 PR basics I diligently adhere to: -Leave the story to the storyteller: Share what you want to talk about, get the facts right, and let the journalists decide how they wish to narrate it. -Read more, write more (read one book in a month, write one paragraph every day) -Transparency is the most valued aspect of media and client relations. -Experiment more: New concepts, ideas, and be innovative. -Physical and mental well-being: Taking breaks is a must because brain fog and writer's block are real. #thecorporatesufi #pr

Need a second set of eyes on your News Releases? GlobeNewswire by Notified is here to help! 🌐 DM me to discuss more! #PR #News #GlobeNewswire #Notified

Ensure the accuracy and quality of your stories with our team of editorial experts! 📝✅ Learn about our commitment to protecting your organization from #PressRelease errors that can damage stakeholder trust. https://ow.ly/Yv5h50SnCGu #PR #PublicRelations #YourStoryGoesHere

My last post was about effective #media pitching. Today, let me share 3 key interests to factor when crafting your pitch as a PR specialist: 1. The journalist's interests: It's important you know what interests the journalist. Research them. Know their specific thematic and geographic beat. 2. The medium's interests: The journalist doesn't operate in a vacuum. They function within a media system with peculiar editorial interests. Understand the editorial direction of the medium and evaluate your pitch within that context. 3. The readership/audience's interests: This needs no emphasis. It's crucial to understand the audience's #content interests. If the audience of the medium is not receptive to your kind of content, you may be flogging a dead horse pitching to that medium. Media pitching isn't an easy craft, especially when you're dealing with the 'Big Media'. It requires a combination of strategic human relations and journalistic awareness to craft an effective pitch. And even with a great pitch, you may not get results immediately. #mediarelations 101 part 2. #reputationmanagement #publicrelations #journalism

Whenever a piece is published for a client or company, PR pro's immediately read every word and sentence multiple times. On occasion, the journalist has misunderstood features/purpose of a new product, didn't read the press release in great detail, what an executive was actually saying and or just jump to conclusions. Sometimes even the headline is negative and your client/company is immediately unhappy. This scenario can be very challenging and it must be met with empathy, respect and overall professional decorum. Remember, reporters are human and they make mistakes (like we all do) and/or have their own opinions on particular subjects. They will not change a headline simply because it's not flattering or change an attributed quote to include all of your core messaging. However, they will consider changes that are based on facts and not opinions or spin. I really like this article from Allison Carter at Ragan Communications and PR Daily on best practices for requesting a correction and how to manage an executive or clients expectations when this type of issue arises. #publicrealtions #corporatecommunications #journalism #relationships #articles #content #mediarelations #mediacoverage #thoughtleadership #pressreleases #announcements https://lnkd.in/g-7b95gS

In this insightful Q&A, seasoned PR expert Jule Wilson Chart. PR shares her journey from journalism to building a thriving freelance career. With over 20 years of experience in communications, Jule offers invaluable tips on landing your first client, overcoming early challenges, and finding balance in the fast-paced world of PR. Whether you're a seasoned freelancer or just starting out, Jule's advice will inspire and guide you toward success. Read it here 👇 https://lnkd.in/e_a7YGj9

Are you at the beginning of your #PRcareer or do you just generally struggle to write #pressreleases? Here's a #throwback to when The Marketing Blog shared our eight top tips for writing the perfect press release including: 👀 Why you need to identify a compelling angle 📰 How to develop a catchy headline ✍ How to craft the perfect pitch You can find out our full tips for crafting the perfect release here 👉 https://lnkd.in/e67HTueb #PR #DigitalPR #creativewriting #creativity