KWT Global - London’s Post

The article by Michelle Taite in Harvard Business Review emphasises the necessity of AI in modern marketing to meet consumers' constant demands and stay competitive, despite flat or decreasing resources. Although many marketers recognise the need for AI, adoption is still lacking, partly due to misconceptions about its role and value. Marketers should experiment with AI regularly to build familiarity, improve team collaboration, and achieve faster and more precise outcomes. Combining AI with human expertise allows for more effective ideation, optimisation, and personalisation of marketing campaigns, ultimately driving deeper customer connections and better business results. Definitely a great read especially for all marketers. 🤩🙌🏻 #LucyBingle #AI #LinkedInMarketing #Marketing #ArtificialIntelligence

Generative AI is a key topic for ISBA members. This event looks like a must attend for any marketer using or considering using Gen AI.

71% of marketers believe that companies that don't embrace #AI will lose their competitive edge. 👀 We’re hosting a webinar on April 24 to discuss the trends we uncovered after surveying 600+ marketers and creatives on the future of AI and its impact on the industry. Andrew Fingerman, PhotoShelter CEO, and Christina Kyriazi, SVP of Marketing, will dive deep into the facts and figures. Sign up today and join us live to learn about: • The challenges marketers and creatives face standing out from the competition and keeping up with content creation • The latest trends in #artificialintelligence and how marketers and creatives are using this technology • The future of AI in #marketing, including ethical considerations, how #DAM plays a role, and more ➡ Register here: https://bit.ly/3xnHL0L #PhotoShelterAI #aiforbusiness #aiforgood #digitalassetmanagement

"When paired with thoughtful human guidance, #AI can be an equalizer and an accelerator. It can enable creative processes to be more specific, more provocative, and nimbler. It helps us to quickly and repeatedly interpret data, guiding our actions for maximum impact with minimal resources." How Michelle Taite's team at Intuit Mailchimp used AI to complement their creative marketers on various tasks, resulting in their most impactful campaign to date. Via Harvard Business Review https://lnkd.in/gmNNZX9c #martech #customerexperience

Turning AI WOW into AI HOW - NOW! Marketers across EMEA are eager to get started, but have questions about how AI-powered innovations can make a real difference to their businesses. It's time to translate that enthusiasm for technology into action. What’s important to remember is that every action with AI is a step forward in your adoption journey. Indeed, it begins with small, simple steps. Take your time to decipher how to make the technology work for you and look to forge relationships and partnerships to make your ambitions a reality. We gathered together marketing experts @Tony Preedy, @Alberto Hernandez, and @Filipe Rodrigues to expand on these thoughts in our latest @Think With Google article. Read it here: https://lnkd.in/eEi7SRy7 #ThinkWithGoogle #AI #Marketing

Wondering how AI will change advertising and regulation? The Advertising Standards Authority is on the case and will be sharing their insights in a webinar taking place on November 14. Register now to find out more: https://lnkd.in/esSSb8_N

My take on how marketing leaders should train their teams on AI best practices and workflows was recently featured in a #Forbes article. Simply put: Don't be prescriptive ─ give your teams the time and space to experiment and share their learnings. “We are in the rapid experimentation phase of using AI in marketing. To encourage AI adoption and share best practices, the marketing team leader should create an "AI in action" monthly forum. Focus on a different use case each time—such as AI for research, writing, creative, campaigns, events and website—and encourage teammates to "show and tell" using examples of what's worked and what hasn't.” Read the full set of tips from Forbes Communications Council experts at https://lnkd.in/gEHKbDK4 Nataly Kelly, Cade Collister, Lauren Parr, Rob F. , Joe Garber, Tom Treanor, Prateek Panda, Kathy Sucich, Antony Robinson, Mark Rainey, Jennifer Best, Maria A., Trish Nettleship, Katie Jewett, Sowmya Moni, and Stephanie Bunnell #ai #marketing #B2Bmarketing

🚀 AI is changing the future of advertising - both in how ads are created and regulated. But what does that mean for businesses today? Join us on 14 November for our virtual event, "Future-proof Advertising: How AI Will Change Advertising and Regulation", where we’ll explore how AI is transforming the advertising landscape, and how businesses can adapt. In the lead-up to the event, we're revisiting the Committee of Advertising Practice's recent article on the use of AI as a marketing term. Key Takeaways: 🪞 Transparency is essential: Businesses must ensure that any AI claims in their ads are clear, accurate, and not misleading, particularly when referring to AI’s capabilities and benefits. 🚫 Avoid exaggeration: Marketers should avoid overstating the role of AI in their products or services. Any AI-related claims must be backed by verifiable evidence to avoid misleading consumers. 📖 Refer to guidance: The Committee of Advertising Practice provides robust guidance on the use of AI as a marketing term. You can find out more here: https://lnkd.in/ewi9fkWD Don’t miss this opportunity to gain insights from industry leaders and learn how AI-driven tools are already transforming regulation. 👉 Register for the event here: https://lnkd.in/eXCCfgwt #FutureproofAdvertising #AI #AdRegulation

#AI - make it work for you! Listen to what Vanessa Hartley is saying, I am preaching the same: 💡😃 “Indeed, it begins with small, simple steps. Take your time to decipher how to make the technology work for you and look to forge relationships and partnerships to make your ambitions a reality.” And watch this “Google’s AI course for Beginners” video to unravel the layers of AI, Machine Learning, Deep Learning, and their applications in tools like #ChatGPT and Google #Bard, now called #Gemini https://lnkd.in/eG2xAcx5

Excited to share key insights from the Association of National Advertisers Masters of Marketing conference we attended this week! During the session "Supercharging Creative Effectiveness with AI," Michael Cohen and Cecilia Dones highlighted a pivotal shift in marketing strategies. Here's what stood out: 📊 75% of marketers feel they're relying on outdated methods, while AI is emerging as a crucial tool for creative effectiveness. 🚀 A whopping 89% of advertisers see the value of AI, yet only 54% have it integrated into their strategy. 🔄 The "flywheel effect" of AI fosters real-time, continuous campaign development and measurement. Global CMO & Innovation Officer Edmond Handwerker take? Solving AI challenges at a system level is essential, but tapping into point solutions helps brands understand the 'why' to better grasp the 'how.' Want to future-proof your brand and tap into these insights? Connect with us at APR to discover how we can help you leverage AI for creative production optimization. #MarketingConference #AI #Innovation #CreativeEffectiveness #APRInsights #ANAMasters