Kyle Kuchera’s Post

Maximizing Your Q4 Programmatic and CTV Strategy in 2024 As we enter the final quarter of 2024, brands are looking to optimize their advertising strategies across programmatic and CTV. With holiday shopping starting earlier and competition intensifying, it's essential to stay ahead of the trends. Here's a quick overview of what advertisers need to focus on for Q4 success: 🔑 Key Strategies for Q4: Leverage CTV Growth: CTV ad spend is projected to continue its rapid rise, making it crucial for both brand awareness and performance. Hyper-Personalization: Use dynamic creative to target specific audiences with personalized messages across multiple touchpoints. Cross-Device Targeting: Ensure your message is consistent across TV, desktop, and mobile to guide consumers through the purchasing journey. Supply Path Optimization (SPO): Focus on premium inventory and efficiency by working with fewer, higher-quality supply partners. Creative Refresh: Regularly update your ad creatives to avoid holiday fatigue and capture attention. This quarter is all about leveraging data, optimizing creative, and maintaining a flexible strategy to win the holiday season. For the full breakdown, check out our latest blog post! #programmaticads #digitalmarketing #digitalads #curation #ctv #marketing https://lnkd.in/eAiXpD2R

The promise of retail media on CTV is HUGE, which is why I’m thrilled to be included in TVREV’s latest report on the topic. In short: 📺 CTV is the future of immersive, high-impact advertising  🛒 Retail media offers some of the most valuable marketing data available 📈 Converged, these two forces promise to take targeting and attribution to new heights Check out the report to learn how brands can leverage this powerful combination — as well as how it will impact the next phase of TV advertising. Big thanks to Michael Shields and Alan Wolk for putting this together. #retailmedia #connectedTV #advertising

When it comes to Connected TV (CTV) advertising, one common question is: Should you use a dedicated CTV advertising platform, or go directly to providers like Hulu, Roku, and others to buy inventory? Here’s why opting for a CTV advertising platform is the smarter choice: 🤞 Unified Campaign Management: A CTV platform offers a single interface to manage all your campaigns across various providers. No more juggling multiple dashboards or trying to consolidate data from different sources. 📺 Better Targeting and Reach: Platforms aggregate inventory from multiple providers, giving you access to a broader audience and more precise targeting capabilities. You can reach your ideal customers across a range of networks, rather than being confined to one. 🌍 Cost Efficiency: By using a platform, you benefit from economies of scale and often receive more competitive pricing than buying directly from individual providers. This means more bang for your buck. 📊 Advanced Analytics and Reporting: CTV platforms provide deeper insights into campaign performance. With real-time data, you can quickly adjust strategies to optimize results, something that’s much harder to do when buying inventory directly. Choosing a CTV platform means simplifying your ad buying process, maximizing your reach, and getting more value out of every ad dollar spent. If you’re not leveraging one yet, it might be time to reconsider your strategy. #CTVAdvertising #DigitalMarketing #AdTech #MarketingStrategy #ConnectedTV #Nimbus99

Discover how Simpli.fi’s Programmatic Guaranteed CTV revolutionizes digital advertising amidst the upcoming political season. Secure premium ad inventory on platforms like Disney+, Hulu, and more, sidestepping inventory scarcity and price fluctuations. This solution ensures targeted audience reach with demographic precision, enhancing campaign ROI. Simpli.fi’s streamlined process and client support ensure seamless campaign management. Embrace Programmatic Guaranteed CTV for certainty and efficiency in your advertising strategy during high-demand periods. Hit me up in the DMs to see if this service would benefit you & your business goals! #simplifi

The programmatic advertising landscape is evolving faster than ever, and the numbers speak for themselves! 🔥  $173 billion – global programmatic ad spend is projected to hit an all-time high, as brands double down on automation for smarter, faster ad placements. 📈  70% of digital ad spend – more than two-thirds of all digital ad dollars will be spent programmatically this year, making it the go-to method for brands looking to scale. 🎯  65% of advertisers are prioritizing first-party data strategies, ensuring their campaigns stay effective and privacy-compliant in a cookieless world. 📺 40% growth in CTV programmatic – CTV ad spend seeing massive growth as brands leverage the big screen for deeper audience engagement. 💡 80% of brands report higher ROI with dynamic creative optimization in programmatic, proving the power of personalized, data-driven ads. The future of digital advertising is here, and it’s powered by programmatic. Are you ready to ride the wave? #programmatic #advertising #programmaticadvertising #news #stats #gothamads

Adlook and FreeWheel join forces to deliver premium CTV and OLV inventory, optimizing campaign targeting and reducing waste through AI-driven insights and real-time optimization. Read the Latest full News - https://lnkd.in/dGAVA6Eu #CTV #OLV #VideoAdvertising #AdTech #AIinAdvertising #ProgrammaticAdvertising #AdOptimization #PremiumInventory #MarketingInnovation #Adlook #FreeWheel

‏ Traditional TV to CTV Transform Your Brand Awareness 📺➡️🚀 Heard about advertising on CTV? If not, it’s time to catch up! 😄 These are the benefits: 1. More Targeted Audience 🎯 Reach your ideal audience precisely using demographic and behavioral data. Your ads hit the people best suited to your brand. 2. Higher Engagement 📈 CTV viewers are more engaged, leading to better brand recall and increased awareness. 3. Personalized Ad Experience 🌟 Ads seamlessly integrate with content viewers love, making them less intrusive and more effective. 4. Advanced Performance Metrics 🧐 CTV offers real-time campaign data, allowing immediate optimization unlike traditional TV. 5. Access to Younger, Tech-Savvy Audiences 🕹️ Many CTV viewers are younger and tech enthusiasts, letting you reach audiences hard to access elsewhere. Looking for an innovative way to boost brand awareness? CTV advertising is the next step! 🚀

Here are 4 predictions for the future of CTV Advertising. 📺 Pay close attention to No. 3: 🔍 Small and medium-sized businesses and agencies will dominate CTV spend over time, making local and regional targeting abilities vital. Our granular geolocation data is built for this type of targeting 🎯 🔗 https://bit.ly/3TU3qq2 #LBM #adtech #geotargeting

As the nation’s attention is focused on the gridiron, advertisers are harnessing the potential of Connected TV (CTV) to engage with audiences in real time. Yet, without precise measurement tools, they risk missing out on invaluable insights into campaign performance and audience behavior. In the frenzy of the event, advertisers must ensure their CTV strategies are finely tuned to resonate with viewers across platforms and devices. With precise measurement, they can not only gauge the impact of their ads but also optimize future campaigns for maximum effectiveness. Check out the adage article below! https://loom.ly/CCm-zLs #CTV #DigitalStrategy #OnlineAdvertising

🚀 Excited to share some insights with my fellow Paid Media pros! 🚀 In today's fast-paced digital landscape, having a multichannel strategy is 🔑 key 🔑 to success. As a Programmatic Advertising platform, I've seen firsthand the power of reaching your core audience across various channels. But let's talk about two channels that are often overlooked: CTV and DOOH. 📺🌆 CTV (Connected TV) and DOOH (Digital Out-of-Home) advertising are game-changers when it comes to brand awareness. 🌟 Why? Because they allow you to connect with your audience in a different context - when they're in a more relaxed state of mind. 🛋️ Whether they're binge-watching their favorite shows or out and about in the city, these channels offer a unique opportunity to capture attention and leave a lasting impression. 💡 But here's the kicker: to truly maximize the impact of your advertising efforts, you need to adopt a holistic approach. 🔄 That means having a comprehensive view of everything. By understanding how each channel fits into the bigger picture, you can create a seamless experience for your audience and drive meaningful results. 📈 So, let's shift gears and start thinking outside the box! 🌐 Let's embrace the power of CTV and DOOH, and let's take our multichannel strategy to new heights. Together, we can reach our core audience wherever they are and make a lasting impression that resonates. 💪 #ProgrammaticAdvertising #MultichannelStrategy #CTV #DOOH #PaidMedia