Laurel Miltner’s Post

Digital Marketing Director at NAVEX | Cleveland LGBTQIA advocate | Happiest at the intersection of content & digital strategy :)

2mo Edited

*3 things* I've read/watched/listened to TODAY that are directly or indirectly related to the changing digital landscape and our current window of opportunity to win: 💡 Wil Reynolds: "Answer discovery is a broader job than SEO ... Questions aren't dead, people might just be getting answers in new places." https://lnkd.in/gQAmSbaW 🤖 Rand Fishkin: How Can My Brand Appear in Answers from ChatGPT, Perplexity, Gemini, and Other AI/LLM Tools? https://lnkd.in/gmuii_h3 🧠 Malcolm Gladwell's new (audio)book, Revenge of the Tipping Point https://lnkd.in/gSprVtCW When we look back at digital marketing in 2024/25, what will ours be? What side will you be on? -- ✏️ PS: If you haven't *listened* to a recent Gladwell book, highly recommend. He leans into the format in an incredibly powerful way. Talking to Strangers is outstanding.

VP Innovation at Seer Interactive

2mo

Answer discovery is a broader job than SEO. If we commit to following the customer where they get answers, the question around is SEO dead doesn't matter anymore. Questions aren't dead, people might just be getting answers in new places. Your job is to find out if YOUR customers are shifting behaviors to new places, that could be TikTok, Amazon, private WhatsApp Groups, or yes...perplexity or ChatGPT. It's time to get into the "answers for my customers" business and be more open than ever on where that journey takes you. I would love someone who looks at customer data and says...I'm sticking with Google optimization because I looked at the data and it's telling me my customer isn't there enough...yet, but when they cross X threshold I'll start investing 5% of my time, then at Y threshold 10%. Investing in AI search too early (before your customers make the switch) could be problematic.

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Co-Founder of Altrosyn and DIrector at CDTECH | Inventor | Manufacturer

2mo

Answer discovery transcends SEO; it's about user intent. Gladwell's work highlights network effects in information spread. Will your content be the next viral tipping point, or will you get left behind in the AI-driven deluge?

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David Melamed

Helping Mass Tort Law Firms & Litigation Funders Make Safer & Cheaper Case Acquisition Investments
2mo
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A must watch brief but crucial insight about AI optimization and timing! One simple thing to do is look at your referral traffic in Google Analytics and see if ChatGPT, perplexity, copilot, Gemini, etc...are sending you traffic yet and how much. In my opinion, the real promise of AI is deep personalization - so truly focusing on being the most useful solution for a narrow audience will end up being where the big wins are found.

Wil Reynolds

VP Innovation at Seer Interactive
2mo

Answer discovery is a broader job than SEO. If we commit to following the customer where they get answers, the question around is SEO dead doesn't matter anymore. Questions aren't dead, people might just be getting answers in new places. Your job is to find out if YOUR customers are shifting behaviors to new places, that could be TikTok, Amazon, private WhatsApp Groups, or yes...perplexity or ChatGPT. It's time to get into the "answers for my customers" business and be more open than ever on where that journey takes you. I would love someone who looks at customer data and says...I'm sticking with Google optimization because I looked at the data and it's telling me my customer isn't there enough...yet, but when they cross X threshold I'll start investing 5% of my time, then at Y threshold 10%. Investing in AI search too early (before your customers make the switch) could be problematic.
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Michele Bartram

Customer Experience Meets Digital Transformation and Marketing - Posts are my own
2mo
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This perceptive post reminds us that focusing on "answer discovery" and where and how your customers are looking for answers online in addition to or in place of traditional #SEO via search engines is the important #customerexperience research you need to do today in the world of #AI. #cx #cxresearch #searchresearch

Wil Reynolds

VP Innovation at Seer Interactive
2mo

Answer discovery is a broader job than SEO. If we commit to following the customer where they get answers, the question around is SEO dead doesn't matter anymore. Questions aren't dead, people might just be getting answers in new places. Your job is to find out if YOUR customers are shifting behaviors to new places, that could be TikTok, Amazon, private WhatsApp Groups, or yes...perplexity or ChatGPT. It's time to get into the "answers for my customers" business and be more open than ever on where that journey takes you. I would love someone who looks at customer data and says...I'm sticking with Google optimization because I looked at the data and it's telling me my customer isn't there enough...yet, but when they cross X threshold I'll start investing 5% of my time, then at Y threshold 10%. Investing in AI search too early (before your customers make the switch) could be problematic.
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Lisa Schneider

Award-Winning Chief Product Officer | Technology Consultant | Product Advisor | Public Speaker
2mo
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Brilliant question from Wil Reynolds: Are you going to be too early? Companies with great ideas (whose successors saw great success) have gone out of business because they were too early: the customers and/or the market were not YET ready for them. With customer-facing #AI, especially around marketing and discovery, you need to plan to "skate to where the puck is going to be" so that you're ready, but you can't go all in until your customers are there. Are there use cases you're exploring that you could use a sounding board on? At Cuesta Partners, we help companies make the right use of AI both internally and externally, always starting with a strong data foundation - and using an iterative approach that makes sure you're on a path to value. Reach out if you want to brainstorm!

Wil Reynolds

VP Innovation at Seer Interactive
2mo

Answer discovery is a broader job than SEO. If we commit to following the customer where they get answers, the question around is SEO dead doesn't matter anymore. Questions aren't dead, people might just be getting answers in new places. Your job is to find out if YOUR customers are shifting behaviors to new places, that could be TikTok, Amazon, private WhatsApp Groups, or yes...perplexity or ChatGPT. It's time to get into the "answers for my customers" business and be more open than ever on where that journey takes you. I would love someone who looks at customer data and says...I'm sticking with Google optimization because I looked at the data and it's telling me my customer isn't there enough...yet, but when they cross X threshold I'll start investing 5% of my time, then at Y threshold 10%. Investing in AI search too early (before your customers make the switch) could be problematic.
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Ida Cheinman

Brand Strategist + Designer | Speaker + Educator | Substance151 Principal and Creative Director
2mo
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This. Stop focusing on end tactics — channels, SEO, etc. Follow your customers, understand what they need… the fundamentals that haven’t changed since the Mad Men era, through the invention of the internet, digital transformation and into the AI revolution. “If we commit to following the customer where they get answers, the question around is SEO dead doesn't matter anymore. Questions aren't dead, people might just be getting answers in new places.” Then the question about where your company/brand needs to be and when is much easier to answer. Still requires much hard work to get it right, but at least you have clarity of where to focus.

Wil Reynolds

VP Innovation at Seer Interactive
2mo

Answer discovery is a broader job than SEO. If we commit to following the customer where they get answers, the question around is SEO dead doesn't matter anymore. Questions aren't dead, people might just be getting answers in new places. Your job is to find out if YOUR customers are shifting behaviors to new places, that could be TikTok, Amazon, private WhatsApp Groups, or yes...perplexity or ChatGPT. It's time to get into the "answers for my customers" business and be more open than ever on where that journey takes you. I would love someone who looks at customer data and says...I'm sticking with Google optimization because I looked at the data and it's telling me my customer isn't there enough...yet, but when they cross X threshold I'll start investing 5% of my time, then at Y threshold 10%. Investing in AI search too early (before your customers make the switch) could be problematic.
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Tish Gance

You need a Brand Mechanic to unf*ck your marketing. That's me.
2mo
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Straight forward and very pertinent…are you doing things just do do them? Or are you ACTUALLY serving your customers with the outcomes they seek.

Wil Reynolds

VP Innovation at Seer Interactive
2mo

Answer discovery is a broader job than SEO. If we commit to following the customer where they get answers, the question around is SEO dead doesn't matter anymore. Questions aren't dead, people might just be getting answers in new places. Your job is to find out if YOUR customers are shifting behaviors to new places, that could be TikTok, Amazon, private WhatsApp Groups, or yes...perplexity or ChatGPT. It's time to get into the "answers for my customers" business and be more open than ever on where that journey takes you. I would love someone who looks at customer data and says...I'm sticking with Google optimization because I looked at the data and it's telling me my customer isn't there enough...yet, but when they cross X threshold I'll start investing 5% of my time, then at Y threshold 10%. Investing in AI search too early (before your customers make the switch) could be problematic.

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Wil Reynolds

VP Innovation at Seer Interactive
2mo
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Answer discovery is a broader job than SEO. If we commit to following the customer where they get answers, the question around is SEO dead doesn't matter anymore. Questions aren't dead, people might just be getting answers in new places. Your job is to find out if YOUR customers are shifting behaviors to new places, that could be TikTok, Amazon, private WhatsApp Groups, or yes...perplexity or ChatGPT. It's time to get into the "answers for my customers" business and be more open than ever on where that journey takes you. I would love someone who looks at customer data and says...I'm sticking with Google optimization because I looked at the data and it's telling me my customer isn't there enough...yet, but when they cross X threshold I'll start investing 5% of my time, then at Y threshold 10%. Investing in AI search too early (before your customers make the switch) could be problematic.

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Lincoln Rinehart

friendly neighborhood SEO @ Smith (formerly Adept)
2mo Edited
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Customer before channel, always. The ideal organic discoverability framework doesn’t focus (only) on what your audience might be searching for — but WHY and WHERE they’re searching. Don’t jump on the AI hype train until you have data to show that’s where your customers are looking for answers.

Wil Reynolds

VP Innovation at Seer Interactive
2mo

Answer discovery is a broader job than SEO. If we commit to following the customer where they get answers, the question around is SEO dead doesn't matter anymore. Questions aren't dead, people might just be getting answers in new places. Your job is to find out if YOUR customers are shifting behaviors to new places, that could be TikTok, Amazon, private WhatsApp Groups, or yes...perplexity or ChatGPT. It's time to get into the "answers for my customers" business and be more open than ever on where that journey takes you. I would love someone who looks at customer data and says...I'm sticking with Google optimization because I looked at the data and it's telling me my customer isn't there enough...yet, but when they cross X threshold I'll start investing 5% of my time, then at Y threshold 10%. Investing in AI search too early (before your customers make the switch) could be problematic.
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Seer Interactive

33,136 followers
2mo
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❓ How do you know when it's time to shift your focus? Dig into your data and learn if your customers have shifted their discovery behaviors to new places.

Wil Reynolds

VP Innovation at Seer Interactive
2mo

Answer discovery is a broader job than SEO. If we commit to following the customer where they get answers, the question around is SEO dead doesn't matter anymore. Questions aren't dead, people might just be getting answers in new places. Your job is to find out if YOUR customers are shifting behaviors to new places, that could be TikTok, Amazon, private WhatsApp Groups, or yes...perplexity or ChatGPT. It's time to get into the "answers for my customers" business and be more open than ever on where that journey takes you. I would love someone who looks at customer data and says...I'm sticking with Google optimization because I looked at the data and it's telling me my customer isn't there enough...yet, but when they cross X threshold I'll start investing 5% of my time, then at Y threshold 10%. Investing in AI search too early (before your customers make the switch) could be problematic.
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Subha Banerjee

Let's Collaborate and Create Something Amazing!
2mo
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🐝 "Bees don’t waste their time explaining to flies that honey 🍯 is better than shit 🚽." In my opinion, prioritizing **content and SEO** should be our primary focus in marketing strategies. These elements not only attract the right audience but also build lasting relationships. Let’s invest time in creating quality content that resonates with our target market! What are your thoughts? #ContentMarketing #SEO #DigitalMarketing #MarketingTrends #ValueCreation

Wil Reynolds

VP Innovation at Seer Interactive
2mo

Answer discovery is a broader job than SEO. If we commit to following the customer where they get answers, the question around is SEO dead doesn't matter anymore. Questions aren't dead, people might just be getting answers in new places. Your job is to find out if YOUR customers are shifting behaviors to new places, that could be TikTok, Amazon, private WhatsApp Groups, or yes...perplexity or ChatGPT. It's time to get into the "answers for my customers" business and be more open than ever on where that journey takes you. I would love someone who looks at customer data and says...I'm sticking with Google optimization because I looked at the data and it's telling me my customer isn't there enough...yet, but when they cross X threshold I'll start investing 5% of my time, then at Y threshold 10%. Investing in AI search too early (before your customers make the switch) could be problematic.
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Brynne Tillman

[in]sider | Guiding Revenue-Driven Professionals to Start 10 More Trust-Based Sales Conversations Weekly, Without Being Salesy | LinkedIn | Sales Navigator | AI Prompts | askSSL.ai | GTM Strategies | Coaching Membership
1mo
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Ponder for a moment how ChatGPT search will impact all website traffic. ChatGPT’s conversational search approach may lead users to obtain information directly within the chat interface, reducing the need to visit external websites. This could decrease traffic to sites that rely on Google search for visibility, potentially diminishing the effectiveness traditional SEO. AI-driven search tools creates competition to Google’s dominance in search advertising. To remain competitive, Google and other search engines may need to innovate their advertising models, possibly exploring subscription-based services or new ad formats that align with AI-driven search experiences. While ChatGPT’s search capabilities present challenges to Google’s traditional paid advertising model, they also drive innovation and adaptation within the industry. Advertisers and platforms will need to evolve their strategies to align with changing user behaviors and technological advancements. What other challenges, consequences or opportunities do you see this new search capabilities impacting?

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Laurel Miltner

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