Award-Winning Chief Product Officer | Technology Consultant | Product Advisor | Public Speaker
Brilliant question from Wil Reynolds: Are you going to be too early? Companies with great ideas (whose successors saw great success) have gone out of business because they were too early: the customers and/or the market were not YET ready for them. With customer-facing #AI, especially around marketing and discovery, you need to plan to "skate to where the puck is going to be" so that you're ready, but you can't go all in until your customers are there. Are there use cases you're exploring that you could use a sounding board on? At Cuesta Partners, we help companies make the right use of AI both internally and externally, always starting with a strong data foundation - and using an iterative approach that makes sure you're on a path to value. Reach out if you want to brainstorm!
Answer discovery is a broader job than SEO. If we commit to following the customer where they get answers, the question around is SEO dead doesn't matter anymore. Questions aren't dead, people might just be getting answers in new places. Your job is to find out if YOUR customers are shifting behaviors to new places, that could be TikTok, Amazon, private WhatsApp Groups, or yes...perplexity or ChatGPT. It's time to get into the "answers for my customers" business and be more open than ever on where that journey takes you. I would love someone who looks at customer data and says...I'm sticking with Google optimization because I looked at the data and it's telling me my customer isn't there enough...yet, but when they cross X threshold I'll start investing 5% of my time, then at Y threshold 10%. Investing in AI search too early (before your customers make the switch) could be problematic.
