Linen Sanyal’s Post

Pure or Applied Chemistry Graduates...

SO Important in our political climate today!

Exxon Mobil must feel the Paris Climate Pact is the lesser of two evils for fossil-based companies. They want rules they can follow, report on, and bank on. As a publicly traded company, they do not want to take chances on being accused of "greenwashing"; they want to participate in a market that has the same rules for everyone. Governments, especially non-democratic governments, can be the biggest polluters in business, as they do not have shareholders to report to. The downside of many rules is that they muddy the water for innovation and change; innovators not only have to be good at technology but also have to be good at reporting, communicating, and verifying what they are doing.

I'll admit it - I was the biggest skeptic when it came to launching a billboard. As someone who tends to be pretty data-led, the idea of dropping major cash on a huge ad with no way to directly attribute leads or customers felt like a colossal waste. But after picking the brains of other marketing leaders who had been there and done that with billboards, I started to turn it around. Their insights and creative approaches helped shape a billboard strategy that could actually move the needle for us. Spoiler alert - it doesn't have to be a massive expense to make an impact! We were able to launch our first-ever San Francisco billboard on a lean budget by negotiating smart placements and moving fast. Seeing our “Unf*ck Your Secrets” tagline plastered across that massive canvas is pretty awesome! While leads and sales aren't the primary goal here, we're using this as an awareness play to expand our reach and get in front of more potential customers. Who knows, maybe this skeptic-turned-believer will become a full-blown billboard evangelist by the end of this campaign. For now, I'm just enjoying the thrill of seeing those giant letters emblazoned in vinyl. So to all my fellow marketers out there who have been hesitant to go big with billboards, keep an open mind.

Stop, before making it personal! More frequently than we think is not about us; it is about the other person’s story, beliefs, childhood, self esteem, fear, uncertainty. Lead yourself first with awareness, nourish your emotional intelligence, be compassionate and always ask questions to gain a better understanding of what is really going on. Avoid jumping into conclusions in a flash. Stop, breathe, connect. #Ladulcecoach #Traininganddevelopment #leadingchange #inspiraycrea #stopbreatheconnect

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Rural health services in PNG need to be seriously addressed. I wonder how long these gentlemen walked carrying this patient to the rural health facility? Would there even be a staff there to fully manage the patient? What if the patient needs to be referred for further treatment? I just finished an hour ago, with managing a female epileptic 10 year old child at an aid post in the Gulf Province, remotely via phone because the CHW had my number and called me for medical advise on how to manage the patient. She called me, discussed the patient and to cover us both, I had to contact a Paediatrician in Kimbe to confirm the management, call the CHW back, give her advise on how to treat the patient and then contacted the management team at the Gulf PHA to send an ambulance for the patient and I work in Kimbe. Thank God the patient stopped fitting after the treatment and the ambulance should be on its way to pick up the patient for further appropriate treatment. Why is it so difficult to get services to the rural areas right? Why is the process so convoluted that someone in Kerema calls someone not in the Province for assistance? Why are we not able to provide the most basic of health care services to the remote rural majority in this country? We need to get this right to prevent unnecessary deaths and save money on med-e'vac and referrals.

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Vending machine with scrubs meant for pharma reps. Who knew! What are your thoughts on this, as I came across this post, complaining about them. I’d imagine this is done for hygienic purposes - ie, keeping germs from your clothing off of patient floors and decreasing exposure to patients in general. Doctors do usually get these for free. So question is: is this being done because the hospital is clever entrepreneurially (charging what I assume is the pharmaceutical company and not the rep themselves) or because it is a necessity? Who should bear the cost of the rental and wash?