LockSmith’s Post

Transform Inspiration into Impact! This year, we went to Cannes Lions for the first time. There were countless brilliant examples of creative ideas and inspiration for marketers. But there was a distinct lack of guidance for marketers on how to actually implement creative ideas effectively to drive commercial success. That’s why we launched our “Inspiration Isn’t Enough” Lunch & Learn series - designed to help marketing teams flex & apply insights from Cannes Lions in their marketing strategy. We’ve already hosted a session for the marketers at Edrington UK. Now it's your turn to make creative ideas work harder in your business. 👉 Click the link below to read more about our Lunch & Learns and book one for your team. https://lnkd.in/eX2vkADV #LunchandLearn #MarketingTraining #CannesLions #CreativeEffectiveness

Susan Magrino & Mary Blanton Ogushwitz's Key Cannes Takeaways, Part 1 💡 After four days on the ground at #CannesLions, we can’t help but have a ton of takeaways and learnings to bring back to our team for exploration and implementation. So, let’s start with three big ones that continued to show up at a macro level throughout the week.    1. BRAND: Brand is everything. We learned that practices change, but principles endure. Build and strive to work with brands that people or your team would miss if they were to disappear. 2. PEOPLE: Investing in employees, trusting your audiences, and building communities - all people-centric concepts - are critical. At a festival where conversations of AI were everywhere, thought leaders went out of their way to stress how important humans are to all aspects and transactions for brands. 3. CREATIVITY: Creative and many creative tactics will be automated…creativity never can be. Continue to seek out and work with people who prioritize the ways in which brands can grow not only through tactics, but through creativity. Stay tuned for Part 2 next week where we share the biggest tactical takeaways for Marcomms & PR Professionals! #TopPRFirm #ThoughtLeadership #IndustryKnowledge #AlwaysLearning Cannes Lions International Festival of Creativity

Cannes Lions International Festival of Creativity #Day2 A lot of walking, lot of inspirational talks, lot of FOMO feelings 😅 Day 2 was about BRAVERY. Don't be scared, be creative (but remember, it's just not only that). 1) McDonald's and E.L.F. BEAUTY (completely different companies) shared how connecting with their fan base (and not focusing on the 'haters'), co-creating with them and really joining the conversation, was key to their success and fueled highly successful campaigns based on true insights. 2) Mark Ritson's first ever Cannes talk 'Creative is not enough' - to be really controversial with all the other talks. In summary, #creativity it is a vital factor for communications, but there are so much more other elements when it comes to marketing effectiveness. From the importance of market orientation (diagnosis), to having a proper positioning and a clear understanding of who your target is (strategy) right through to the fundamentals of 4Ps tactics. With the amazing #TeamBayer #BayerCannesRoar Daria Costantini, Kelly Davies, Christian Galvez, Maria Cristina Sarmiento, Philipp Schuster Bayer | Consumer Health

Industry awards are everywhere... I say, sitting in the sunshine in the south of France 👀, but do they really matter? Beyond the glitz, they can boost morale, attract business, and validate hard work. Yet, with rising costs, is it time to demand more? Are awards just for show, or do they prove true success? With entries at Cannes Lions shifting towards effectiveness, it’s clear agencies seek proof that their strategies work. This year, entries into the Effectiveness category hit record highs. The shift towards effectiveness is not just a trend but a necessity. Agencies and brands are chasing proof of real impact, not just shiny trophies. I caught up with Laurent Simon, Susie Walker, Pablo González de la Peña, Brent Nelsen, Guy Melzack and Matthew Waksman who emphasise that awards should showcase how creativity drives tangible value for brands and society. Link to full article in the comments! #awards #advertising #canneslions #brands #creativity #effectiveness

🔎 The evidence is clear: brands that are culturally resonant grow faster 📈 and are more valuable. 💎 And yet the perennial struggle for brand marketers is HOW to meaningfully shape and create culture rather than exploit or hijack it.   The old marketing tactics and channels are not working and the big question is: HOW can we meet consumers in spaces that they want to be met, in ways that are additive, interesting and entertaining?    📆 On 7th November, make sure you join us for the inaugural Brands&Culture event, the first event of its kind to explore the NO.1 challenge facing marketing leaders of today. Hear case studies and insights around how you can achieve long term brand growth by positively impacting and shaping culture. Learn how other brands have navigated challenges, gained buy-in and avoided epic cultural fails. ☀ End of summer offer  ☀ Enjoy 25% off your B&C tickets! (for this week only) with code 25endofsummer #brandmarketers #CMO #Culturalstrategists #BrandsnCulture Vanessa Sawyerr Charlotte Williams Michelle Graves Dhwani M.

We’re the Agency of the Year at the 25th Effie® México! 🥇🎉 This award is proof that when creativity and strategy come together, great things happen. To our team, partners, and the brands who inspire us every day – thanks for believing in us! 🏝 ____ About: ISLA is the first Creative Agency in Latin America with the mindset of a Business consultancy. Born at the intersection of creativity, strategy, media, and data, it is capable of transforming brands’ business and making them a part of popular culture. Our purpose is to help the new generation of marketers transform the headwinds and volatility of this new era into tailwinds that propel them towards achieving their challenging business goals.

We don’t know about you, but we’re feelin’ 22. 🎸 Yes, we’re taking inspiration from the church of Taylor Swift this year as our Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, turns 22. And to celebrate, we’re counting down the top 22 reasons why the event community loves #EMSLIVE, and we know you will, too. Today, we begin with reason No. 22—indeed, you’ll learn from the best teachers in the business with us. EMS is the only (and we mean only) industry conference taught exclusively by the Fortune 1000 marketers doing the work. Why does this matter? Learning directly from brand-side marketers elevates the conversation and gives you the kind of business insight that can transform your events into your organization’s most strategic marketing tool. Meet them here: https://lnkd.in/ef6chnMe

On Strategy Showcase's "Live from Dublin" episode is now available, with some of Ireland's top marketing talent discussing what's shaped the industry and how brands can unlock the best of it: 📜 From local talent to global partnerships, the heritage of Irish storytelling is a towering strength and has born many creative minds. 💪 They need to harness their courage, authenticity and confidence to be recognized for marketing and strategy on a global level. 💼 Marketing efforts overall must have a direct connection to the business's commercial structure and objectives. 👫 Partnership is key to unlock this success - and it takes time to build it successfully. Have trust in the relationship. Listen to the full episode now for more insights: https://lnkd.in/dtiZycbD #marketingstrategy #marketingeffectiveness #decisioning

10 Things You Need to Know About Entering Awards Entering awards can be a game-changer for your brand, but knowing how to navigate the process is key. Our guide will walk you through the essential steps and insider tips to help you craft compelling applications and maximise your chances of standing out. What you’ll discover: How to choose the right awards for your brand Crafting an impactful application Common pitfalls to avoid Strategies for showcasing your achievements effectively Don’t miss out on this opportunity to elevate your brand and enhance your award entries. Download your free guide now and start your journey to award-winning success! https://lnkd.in/e7ctjhY2

Absolutely loving the aggregated #CannesLions advice by Richard Draycott at The Drum. I obviously had to share some harsh realities of the best way to achieve a positive ROI on that magnum bottle of rosé at brunch on a Tuesday.. feat #DALL3 Cannes Lions is the epitome of experiential marketing. Standing out and generating a return on investment is no small feat. There are only two variables your boss can rely on to calculate ROI and determine if you’ll be attending again next year - Outcomes versus Costs. Outcomes: To ensure valuable returns, avoid gaps in your schedule. While many advise leaving room for serendipity, remember that 'luck happens when preparation meets opportunity.’ Chance encounters only occur if you attend early morning workouts, dinners with the right vendors, and after-parties conducive to meaningful conversations. Skip most formal content sessions; if your company invested in sending you to an event like Cannes, you likely already know the key insights. Costs: Outside of investing nine figures, the best way to achieve a positive ROI at Cannes is to be smart about where and how you invest. As the proverbial incumbent in my career, I focus on minimizing expenses without compromising the convenience of a tight schedule. To maximize time, I centralize my meetings in a single location that doesn’t charge €16 for a café au lait.