I help companies overcome language barriers so they can connect with global markets and grow sales.
In the age of AI and data, are you missing opportunities by not incorporating them into your process? These latest insights from HubSpot will help you stay ahead of the curve with data-backed #B2BMarketing strategies https://bit.ly/3y52YNg #Marketing
In our 2025 B2B marketing trends piece, we didn't just want to understand what marketers were thinking about, we wanted to understand the trends they deemed important enough to execute on. In other words — where are they planning to invest and upskill? Trend #1 - Data-driven decision-making grows up. In 2025 AI and human marketers will come together to build decision-making engines that are reliable and purposeful. As Aaron Whittaker at Thrive Internet Marketing Agency said, “It's not just about understanding data anymore – it's about using AI and machine learning to forecast buyer behavior and adapt marketing strategies in real-time." Read more: https://loom.ly/4nXd_5w
Agency & Client Services Leadership for Technology, Business-to-Business, and Public Service
Start with data: "62% of businesses struggle with data quality, which can lead to inaccurate predictions and poor marketing decisions." @MarketingProfs https://buff.ly/4cCPPtw #data #AI #automation #insights
Entrepreneur in data, analytics and AI. Chief Strategy Officer @ Q Spark Group. Data & AI/Analytics Strategist. Customer data, AI & analytics thought-leader.
Just published my first blog for Q Spark Group! There are two use cases that keep coming up in my discussions with B2B marketing leaders, specifically in the technology industry - multi-touch attribution and account-based marketing. It's pretty clear that improved data and advanced analytics can help them mature their existing processes. AI also plays a role in decision-support. As an industry we have to evolve past producing reports and start suggesting actions. AI and machine learning are great tools for learning from past insights, recommendations, and actions and implementing a continuous improvement loop in marketing. What are your thoughts on the blog - share your comments below! #B2Bmarketinganalytics #unifiedmarketinganalytics #mta #abm https://lnkd.in/gkEV8hap
Embracing MTA and ABM with a foundation of strong analytics does more than just improve campaigns; it defines what it means to be a truly data-driven marketer. #DataDrivenMarketing #MTA #ABM #MarketingAnalytics
Entrepreneur in data, analytics and AI. Chief Strategy Officer @ Q Spark Group. Data & AI/Analytics Strategist. Customer data, AI & analytics thought-leader.
Just published my first blog for Q Spark Group! There are two use cases that keep coming up in my discussions with B2B marketing leaders, specifically in the technology industry - multi-touch attribution and account-based marketing. It's pretty clear that improved data and advanced analytics can help them mature their existing processes. AI also plays a role in decision-support. As an industry we have to evolve past producing reports and start suggesting actions. AI and machine learning are great tools for learning from past insights, recommendations, and actions and implementing a continuous improvement loop in marketing. What are your thoughts on the blog - share your comments below! #B2Bmarketinganalytics #unifiedmarketinganalytics #mta #abm https://lnkd.in/gkEV8hap
Wondering how AI can help you when it comes to marketing? Our CEO, Mark Emond, addresses these challenges head-on in his latest Forbes Business Council feature: How B2B Marketers Can Harness AI for Future Growth. Mark shares how forward-thinking marketers are using AI to: 🤖 Streamline workflows and boost productivity despite shrinking budgets 🤖 Create hyper-personalized content that engages buyers at every stage 🤖 Unlock hidden insights from data to make smarter decisions, faster Discover the strategies driving growth and innovation here 👉 https://lnkd.in/gfnCJ-NS #AIInMarketing #B2BMarketing
I harness the powerful combination of human expertise and cutting-edge technology, putting brands into the heads, hearts, and hands of people everywhere.
🚀 In today’s B2B landscape, AI is no longer a luxury—it’s a necessity. By integrating AI into your marketing strategy, you can achieve up to 40% higher productivity through personalized content, automated processes, and insightful data analysis. https://bit.ly/4cRGOgj #B2BMarketing #AI
This is a great article if you just started, or are thinking about using Performance Max campaigns. B2B businesses should start planning and testing. Google continues to automate and utilize AI. Developing a plan and testing campaigns will definitely be key. https://lnkd.in/gj3BpcgE
The future of B2B marketing is here and it’s powered by AI! Learn more about emerging generative AI technology, hyper-personalization and AI-enhanced customer journeys in our latest blog post. 🦾⚡️ Here's a guide for how to get started. ⬇️ https://bit.ly/4cBGXFI #B2BMarketing #AI
Generative AI is pushing B2B marketing into a new and exciting era where teams can finally personalize experiences at scale. 🙌 How are industry pros responding to this change? 🤔 We asked 500+ B2B marketers across the United States to understand how teams are using AI tools and how marketers think AI will impact the industry in the future. Check out our key takeaways: https://bit.ly/3Yhxb6U #B2BMarketing #GenAI #AI
Gartner forecasts seismic shifts ahead, urging a proactive stance. Amidst AI disruptions and eroding trust, marketers must pivot towards automation, efficiency, and targeted ABM strategies to thrive in 2024 and beyond. Are you ready to lead the charge? MarketingProfs | Karl Van Buren | #b2bmarketing #marketingevolution #ai #abm #2024trends #Activate_ms