Ortto’s Post

Wondering how AI can help you when it comes to marketing? Our CEO, Mark Emond, addresses these challenges head-on in his latest Forbes Business Council feature: How B2B Marketers Can Harness AI for Future Growth. Mark shares how forward-thinking marketers are using AI to: 🤖 Streamline workflows and boost productivity despite shrinking budgets 🤖 Create hyper-personalized content that engages buyers at every stage 🤖 Unlock hidden insights from data to make smarter decisions, faster Discover the strategies driving growth and innovation here 👉 https://lnkd.in/gfnCJ-NS #AIInMarketing #B2BMarketing

The future of B2B marketing is here and it’s powered by AI! Learn more about emerging generative AI technology, hyper-personalization and AI-enhanced customer journeys in our latest blog post. 🦾⚡️ Here's a guide for how to get started. ⬇️ https://bit.ly/4cBGXFI #B2BMarketing #AI

Just published my first blog for Q Spark Group! There are two use cases that keep coming up in my discussions with B2B marketing leaders, specifically in the technology industry - multi-touch attribution and account-based marketing. It's pretty clear that improved data and advanced analytics can help them mature their existing processes. AI also plays a role in decision-support. As an industry we have to evolve past producing reports and start suggesting actions. AI and machine learning are great tools for learning from past insights, recommendations, and actions and implementing a continuous improvement loop in marketing. What are your thoughts on the blog - share your comments below! #B2Bmarketinganalytics #unifiedmarketinganalytics #mta #abm https://lnkd.in/gkEV8hap

Embracing MTA and ABM with a foundation of strong analytics does more than just improve campaigns; it defines what it means to be a truly data-driven marketer. #DataDrivenMarketing #MTA #ABM #MarketingAnalytics

In the age of AI and data, are you missing opportunities by not incorporating them into your process? These latest insights from HubSpot will help you stay ahead of the curve with data-backed #B2BMarketing strategies https://bit.ly/3y52YNg #Marketing

Our latest blog looks at how marketers can balance the latest tech with 'soft' marketing approaches...

Start with data: "62% of businesses struggle with data quality, which can lead to inaccurate predictions and poor marketing decisions." @MarketingProfs https://buff.ly/4cCPPtw #data #AI #automation #insights

Explore how AI revolutionizes B2B marketing—enhancing strategies, personalization, and decision-making. Dive into our article to unlock AI's power for your business. https://lnkd.in/gtWyCg5K #ai #b2bmarketing #aiinb2bmarketing

Generative AI is pushing B2B marketing into a new and exciting era where teams can finally personalize experiences at scale. 🙌 How are industry pros responding to this change? 🤔 We asked 500+ B2B marketers across the United States to understand how teams are using AI tools and how marketers think AI will impact the industry in the future. Check out our key takeaways: https://bit.ly/3Yhxb6U #B2BMarketing #GenAI #AI

"Predicting the future of B2B digital marketing is like trying to capture lightning in a bottle. But that's exactly what makes it so exciting!" We've all seen trends come and go. But there's one thing that remains constant: change. The digital landscape is always evolving, and as marketers, we must adapt and innovate to stay ahead. One trend that I believe will shape the future of our industry is the increasing use of Artificial Intelligence (AI) in marketing strategies. AI has the potential to revolutionize how we approach B2B marketing, from automating mundane tasks to providing deep insights into customer behavior. But it's not just about the technology. It's about how we use it to create meaningful connections with our audience. After all, at the heart of every successful marketing strategy is a story that resonates with people. So, how can we leverage AI in our storytelling? By using it to understand our audience better. AI can help us analyze data to uncover what our audience truly cares about, allowing us to craft more personalized and impactful narratives. But remember, technology is just a tool. It's up to us, the marketers, to use it wisely and ethically. As we move into this new era of B2B digital marketing, let's not forget the human element. Let's use AI to enhance our storytelling, not replace it. What are your thoughts on the future of B2B digital marketing? How do you see AI shaping our industry? Share your thoughts in the comments below. If you found this post helpful, feel free to share it with your network. #B2BMarketing #DigitalMarketing #AI