ON24’s Post

🚀 In today’s B2B landscape, AI is no longer a luxury—it’s a necessity. By integrating AI into your marketing strategy, you can achieve up to 40% higher productivity through personalized content, automated processes, and insightful data analysis. https://bit.ly/4cRGOgj #B2BMarketing #AI

Generative AI is pushing B2B marketing into a new and exciting era where teams can finally personalize experiences at scale. 🙌 How are industry pros responding to this change? 🤔 We asked 500+ B2B marketers across the United States to understand how teams are using AI tools and how marketers think AI will impact the industry in the future. Check out our key takeaways: https://bit.ly/3Yhxb6U #B2BMarketing #GenAI #AI

Sunday morning reading: The B2B marketing landscape is evolving rapidly in 2024, with AI leading the charge. 🚀 A recent article from Inbox Insight reveals that nearly half of B2B buyers are now using AI tools like ChatGPT for research, making it crucial for marketers to integrate AI-driven strategies into their plans. 🌐 Personalization is also taking center stage, with 51% of buyers expecting highly tailored experiences. The shift towards Account-Based Marketing (ABM) is helping companies meet these expectations by aligning sales and marketing to deliver personalized content that truly resonates. 🎯 As buyers become more discerning, educational content is growing in importance. Whether it's through thought leadership, webinars, or detailed whitepapers, offering valuable insights is key to building trust and driving decisions. 📚 Curious about how these trends can influence your strategy? Read the full article: https://lnkd.in/eFqsstRn #B2BMarketing #AI #Personalization #ABM

Generative AI is pushing #B2Bmarketing into a new and exciting era where teams can finally personalize experiences at scale. Check out these top #AI trends for B2B marketers from ON24 👇

In our 2025 B2B marketing trends piece, we didn't just want to understand what marketers were thinking about, we wanted to understand the trends they deemed important enough to execute on. In other words — where are they planning to invest and upskill? Trend #1 - Data-driven decision-making grows up. In 2025 AI and human marketers will come together to build decision-making engines that are reliable and purposeful. As Aaron Whittaker at Thrive Internet Marketing Agency said, “It's not just about understanding data anymore – it's about using AI and machine learning to forecast buyer behavior and adapt marketing strategies in real-time." Read more: https://loom.ly/4nXd_5w

Explore how AI revolutionizes B2B marketing—enhancing strategies, personalization, and decision-making. Dive into our article to unlock AI's power for your business. https://lnkd.in/gtWyCg5K #ai #b2bmarketing #aiinb2bmarketing

In our report on the State of AI in B2B Marketing in 2024, 72% of executives say they're asking their marketing department how they use AI. But while everyone is riding the AI buzz, there’s one key question every marketer should ask—where’s the ROI? AI can enhance everything from content creation to data analysis, but proving ROI is the real challenge. According to Pam Didner, the proof comes through efficiency gains, cost reductions, or measurable revenue impact. https://bit.ly/3XJyCdB #ContentMarketing #CustomerExperience #LeadGeneration

Harnessing AI: Heinz Marketing’s Values-Driven Approach 🤖 Check out a recent post where Maria Geokezas, COO of Heinz Marketing, explains how we integrate AI with our core values. She discusses how we ensure AI-driven strategies align with integrity and purpose, driving sustainable success in B2B marketing. https://lnkd.in/e6Fjr-vZ #AI #B2BMarketing #ValuesDriven

The Pipeline360 team is hitting the road this spring, connecting with B2B marketers across the US and UK. Our insights reveal a shifting landscape: - AI and machine learning leading the charge - ABM is raising the bar - Conversational marketing is on the upswing - There's a delicate dance between privacy and personalization - The fusion of brand and demand Read our insights here: https://lnkd.in/g6M5gptM #B2BMarketing #DemandGeneration #FutureTrends #AI #ABM #ConversationalMarketing 

Wondering how AI can help you when it comes to marketing? Our CEO, Mark Emond, addresses these challenges head-on in his latest Forbes Business Council feature: How B2B Marketers Can Harness AI for Future Growth. Mark shares how forward-thinking marketers are using AI to: 🤖 Streamline workflows and boost productivity despite shrinking budgets 🤖 Create hyper-personalized content that engages buyers at every stage 🤖 Unlock hidden insights from data to make smarter decisions, faster Discover the strategies driving growth and innovation here 👉 https://lnkd.in/gfnCJ-NS #AIInMarketing #B2BMarketing