Madhive’s Post

Why should marketers pay attention to Connected TV? 1. The demand for on-demand content has never been higher. 2. Pinpoint accuracy in reaching specific demographics. 3. Real-time analytics for ROI. 4. Dynamic ad insertion based on viewer data for maximum relevance. Keep reading to learn how CTV can impact your business goals. https://hubs.ly/Q02qLmxD0

Comscore (NASDAQ: SCOR) will continue as a local measurement currency provider for Gray Media and provide additional advanced demographics as well as more precise audience insights across screens.

Unleashing the Power of OTT and CTV Advertising 📺🌐 Part 2 🎯 Targeted Advertising: One of the key advantages of OTT and CTV advertising is the ability to deliver highly targeted ads based on viewer data and preferences. Unlike traditional TV advertising, these platforms leverage user data, such as browsing history, demographics, and interests, to serve relevant ads to specific audience segments. 📈 Measurable Results: OTT and CTV advertising platforms offer advanced analytics and measurement capabilities, allowing businesses to track ad performance, engagement metrics, and return on investment (ROI). This data-driven approach enables businesses to optimize their campaigns for better results and make informed decisions about their advertising strategies. Contact us today at https://buff.ly/3FOObXQ #OTTAdvertising #CTVAdvertising #StreamingAds #TargetedMarketing #DigitalAdvertising #emeraldcoastidb

Learn how panels provide rich demographic insights, enhance first-party data, and help advertisers navigate the changing media landscape. https://hubs.la/Q02Hbq130 #peoplebasedpanels #targeting #advertising #NumerisVAM #VideoPlanner #ResearchMethodology

6 𝑸𝑼𝑰𝑪𝑲 Bullets To Optimize Media Strategy For 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝 𝐓𝐕 / 𝐎𝐓𝐓 as we head into 4Q: 👫Know your audience: Identify their demographics, interests, triggers and behaviors to optimize against. 📊 - Make informed decisions with #𝗱𝗮𝘁𝗮 : Analyze metrics such as impressions, clicks, conversions, VCR/VTR, relevant 1st & 3rd party data segments, and audience behavior to adjust your strategy. 🗣️Use relevant and engaging ad formats, such as interactive or personalized ads, that connect with your audience. 🥅 Optimize bidding strategy: Set bids based on goals, audience, platform, relevance, quality and competition. 👍👎A/B Testing: Experiment with various ad formats, creative, messaging, length and calls-to-action in A/B tests to find the best combination for your target audience. 📉 Measurement - Track metrics like reach, frequency, completed views, IVT (Invalid Traffic), viewability, conversion rate (if applicable) and engagement rate to measure programmatic media strategy success and optimize future campaigns. Bonus: Do you really need all CTV inventory, or consider if OTT achieves the goal more efficiently. #growth #quality #media #testing #engagement #strategy #ctv #OLV #ott #programmatic #digitalmedia #optimize #digitalmedia

Tired of chasing ad placements? Programmatic advertising uses smart algorithms to find the perfect audience for your ads, in real-time! Think of it as setting a budget and letting AI do the matchmaking for maximum impact. With so many platforms, choosing the right one can be overwhelming. That's where Adsolut Media comes in! We simplify the process by bringing all your advertising needs into one place. Share your requirements, and we'll provide the best inventory options, ensuring you reap the maximum benefits. Adsolut Media streamlines your advertising, offering a diverse inventory and precise targeting by geography, gender, demographics, and many more. Get critical metrics like revenue, CPM, and impressions, all with top-notch security and full transparency. #Adsolutmedia #adtech #Playstream #Programmatic #OTT #CTV

As an advertising agency, staying ahead of the curve is our priority. That's why we're keeping a close eye on YouTube TV one of the fastest-growing virtual pay-TV services. Leveraging YouTube TV for advertising can be a game-changer, offering a unique platform to connect with audiences in a more personalized and engaging way, ultimately driving better results for your campaigns. This article is a goldmine of insights into its growth trajectory, audience demographics, and advertising potential. https://bit.ly/4cigHjF Let's discuss if YouTube TV is the right strategy for your brand: https://bit.ly/43lFuz0

The first digital ad was a simple banner ad published in 1994 by AT&T. It had a click-through rate of 44%! Imagine that ROI today. #DigitalMarketing #AdvertisingHistory Did You Know? Modern digital advertising can precisely target audiences based on demographics, interests, and behaviors, making campaigns more effective. #AdTech #MarketingStrategy Insight: Mobile advertising continues to dominate, with over 70% of digital ad spending dedicated to mobile platforms in 2023. #MobileMarketing #AdSpend Interesting Tidbit: Programmatic advertising has revolutionized the industry, with over 85% of all digital display ads in the US being programmatically served. #ProgrammaticAds #DigitalTransformation Tip: Video ads consistently achieve the highest engagement rates among all digital ad formats. Investing in video content can significantly boost your campaign performance. #VideoMarketing #Engagement

Myth: Outdoor advertising is tired, stagnant and archaic. Fact: It’s one of the most dynamic ways of reaching your target audience. Here’s why → 1. Real-time content updates. Show me another advertising model that can detect weather patterns, audience demographics, foot traffic - and then adjust the content accordingly in real time. 2. Dynamic, interactive, creative. DOOH screens offer dynamic creative capabilities, which in turn offers marketers the freedom to play with new mediums and formats. 3. Data driven messaging. DOOH is sensitive to its surroundings and audience. I recently posted about how Tesco used DOOH during the month of Ramadan to target and celebrate its Muslim customers (genius!) Still not convinced? Send me a message and let's chat. I guarantee you will be a convert by the end of it! James Harrison.