Television Development Intern at SK Global Entertainment | Student at Syracuse University
Netflix has announced a new future which could completely change the way we discuss our favorite shows. With the new moments feature, fans will be able to easily share their favorite scenes from film and television offerings on Netflix. The feature integrates with mobile devices to allow viewers to share moments with their friends or to social media with a few quick button presses. As Netflix continues to try to stay ahead of other streamers by improving this platform, this is an interesting move. Streamers and content owners have long sought to prevent screen recording and screenshots on their platforms, and this new feature is a major swing in the opposite direction. Despite that, one can easily see why Netflix added the feature. With social media being a major tool for drawing attention to their content, this feature could create a surge of user-generated free promotion for their titles. As other streamers look to close the gap between their platforms and Netflix in terms of subscribers and viewership, it'd come as little surprise if they attempted to mimic this move. This also serves as a way to combat the ease of sharing on internet platforms like YouTube, which continue to compete with streamers for viewership from younger audiences. I'll be interested to see what Netflix show will be next to have its viral moment on social media, with sharing clips now made easier than ever. Colin Connolly Esquire Group Inc.
