MARKETING-INTERACTIVE’s Post

It is no secret that #competition exists in the media, #PR and creative industries. Agencies battle it out in boardrooms during the pitching process, some leaving victorious while others left to lick their wounds and move forward onto the next challenge. But can competition be healthy? According to Andrew Lee, CEO of 4As Malaysia, healthy competition can be a powerful driver of innovation and creativity. This is especially when #agencies become motivated to outdo each other, push boundaries and come up with creative solutions to brand problems. #healthycompetition

Competition exists in the advertising industry and healthy competition can be beneficial. Eileen, Ooi Wei Ling, CEO, Omnicom Media Group Malaysia told MARKETING-INTERACTIVE that healthy competition is much needed in every industry as it pushes companies to continue elevating themselves. That said, Malaysia's ad industry faces similar challenges and leaders still choose to put aside their differences and collaborate to lift everyone up. Eileen, who is also the President of the Malaysian Digital Association, said this is evident in the various associations in the country, including MDA, the Media Specialists Association - Malaysia, and the 4As Malaysia. Read more here: https://lnkd.in/gewgWDwb #Advertising #Competition

Stagwell (STGW) expands globally by acquiring UNICEPTA, enhancing media intelligence. Focuses on Malaysia for growth. Aims to boost global media monitoring capabilities.

Unlocking the Power of Voluntary Carbon Markets in Malaysia 🌳 Dr Renard Siew, a contributor to Stewardship Commons, explores the potential of voluntary carbon markets in helping Malaysia achieve its net zero ambitions. 🌍 Read the full article here: https://lnkd.in/g8JRu_nn 🌱 #ClimateChange #SustainableFarming #SmallholderFarmers #StewardshipCommons #FlameCommunications #PR #Singapore #marketing #influencermarketing #socialmediamarketing #digitalmarketing #branding #SingaporeInfluencer #SingaporeMarketing #SingaporeBrands #SGInfluencer #SGMarketing

🚀 Elevate Your Brand with Press Release Announcements in Malaysia! 🚀 As a business development consultant at OBA PR, specializing in the Malaysian market, I've seen firsthand the immense impact of leveraging press release announcements in local publications for brands. 📰✨ Here's why incorporating press releases into your brand strategy can have long-term effects in Malaysia: 1️⃣ Enhanced Local Visibility: Getting featured in prominent Malaysian publications instantly amplifies your brand's visibility within the local market. It's a powerful way to capture the attention of your target audience and establish a strong presence in Malaysia. 2️⃣ Establishing Market Authority: When your brand is showcased in well-known Malaysian publications, it positions you as a trusted authority within the local industry. This fosters credibility and trust among Malaysian consumers, paving the way for long-term success. 3️⃣ Driving Local Engagement: Press releases create excitement and interest around your brand within the Malaysian community, driving traffic to your local storefront or website and increasing engagement on social media platforms. This sustained interest can lead to lasting connections with Malaysian customers. 4️⃣ SEO Benefits for the Malaysian Market: Press releases distributed through Malaysian publications can significantly improve your search engine rankings within the local market. Quality backlinks from reputable Malaysian sites signal to search engines that your brand is relevant to Malaysian consumers, boosting your online visibility over time. At OBA PR, we specialize in crafting impactful press releases tailored for the Malaysian market and securing placements in top Malaysian publications, ensuring that your brand receives the attention it deserves within Malaysia. 🌟✍️ Ready to elevate your brand's presence in Malaysia? Let's connect and explore how press release announcements can propel your business forward within the Malaysian market! 🚀🇲🇾 #MalaysiaPR #LocalVisibility #BusinessExpansion #OBAPRMY #OBAPR #MarketingMethod #Publications

Creating a fun and viral campaign in Singapore often involves navigating numerous levels of approval from upper management. Fortunately, the final product managed to pass all management censorship. Our typical feedback includes: "We want it family-safe!" "We want it to generate a positive image!" "We want the younger generation to like it!" "We want views!" As a creative professional, I can attest that balancing these demands while maintaining creativity can be challenging. However, the rewarding outcome is always worth the effort. Being a creative in Singapore requires resilience, but the results speak for themselves. #CreativeChallenges #MarketingInSingapore #ViralCampaigns

🚀 Exciting News for Malaysian SMEs! 🇲🇾 🌟 Are you an SME in Malaysia looking to skyrocket your business growth? Look no further! OBA PR is thrilled to announce our expansion into the Malaysian market, offering expert press release and reputation-building services tailored specifically to your needs. 📈 In today's competitive landscape, building a strong reputation and maintaining a positive presence in the media is crucial for sustainable growth. With OBA PR by your side, you can harness the power of strategic press releases and effective reputation management strategies to propel your business to new heights. 💼 Whether you're launching a new product, announcing a milestone achievement, or seeking to enhance your brand's visibility, our dedicated team of professionals is here to support you every step of the way. We understand the unique challenges and opportunities facing SMEs in Malaysia, and we're committed to delivering results that exceed your expectations. 🔍 Why choose OBA PR? ✅ Tailored solutions to fit your budget and objectives ✅ Proven track record of success in driving business growth ✅ Personalized attention and support from industry experts ✅ Comprehensive approach to press release distribution and reputation management 🤝 Ready to take your SME to the next level? Let's connect and discuss how OBA PR can help you achieve your goals. Reach out to us today to schedule a consultation! #OBAPR #PressRelease #ReputationBuilding #SMEs #Malaysia #BusinessGrowth #PRStrategy #MediaRelations

#Pitching is undoubtedly a demanding process and discovering that you haven't secured the pitch can be quite discouraging. Some companies sit down with #agencies to offer insights and reasons behind their decision and why they were unsuccessful, but there have been instances where agencies are left in the dark for months, wondering what ever went wrong. According to Andrew Lee, president of the Association of Accredited Advertising Agents 4As Malaysia (#4As), certain pitching etiquettes have becoming increasingly noticeable in Malaysia. One such issue is the disparity between the deadlines for pitch submissions and the decision-making period. That said, MARKETING-INTERACTIVE spoke to industry heads in Malaysia, including Prof. Mohd Said Bani C.M. Din, #VanithaSelvathurai, Peter De Kretser, Andy See, Syed Mohammed Idid, and Jonathan Tan, about some of the horrible practices they have seen in the pitching process and how clients can do better to improve the industry. #BadPitching

What is one pitch etiquette you live by? My personal etiquette is rooted in the philosophy of "Be so good they can't ignore you." I focus on building a strong reputation through excellent work and client relationships, which often leads to clients seeking us out rather than constantly pitching. Additionally, I live by the motto "I don't pitch, and I don't b****." This means approaching pitches with confidence in our work and maintaining professionalism even when we don't win. Bad-mouthing clients or competitors after an unsuccessful pitch is never acceptable – you never know when that client might return or when your paths might cross again. Appreciate A'bidah Zaid Shirbeeni reaching out to me and thank you MARKETING-INTERACTIVE for always having my PoV to be shared. Hopefully those running a PR Consultancy will be able to overcome such situations gracefully. Great sharing by Prof. Mohd Said Bani C.M. Din PRCAM President, who I am sure echos the views of Datuk P Kamalanathan P Panchanathan (APR, FIPR, MAPRCA)Founder & Chairman of the PRactitioners. But if all Communications PRactitioners are united, this would be a thing of the past, so c'mon Public Relations PRactitioners Society of Malaysia Public Relations and Communications Association of Malaysia (PRCA Malaysia) Institute of PR Malaysia IPRS (Institute of Public Relations of Singapore) PRCA APAC lets collaborate for the greater good of our industry.

[🌏 Insightful Read] Unveiling Malaysia: The Future-Forward and Business-Ready Market In the latest “Faces and Markets of PRGN” series, our Managing Director Andy See talks about the business and communications environment in Malaysia and offers advice to businesses navigating this diverse market. He touches on Malaysia's strategic initiatives in digital transformation, its business environment, the key sectors driving Malaysia’s economic surge, and the opportunities that await. Read the full article here: https://lnkd.in/g_cb57yb What opportunities do you see in the Malaysian market? Share your thoughts and let's connect. 🌐✨ -- The "Faces and Markets of PRGN" is a new weekly blog series in 2024, providing a deep dive into local markets from the perspective of Public Relations Global Network (PRGN) member agencies. With insights on the economic, business, and communication landscapes, these articles showcase the extensive expertise of PRGN's global network, which spans over 40 countries and 70 cities across six continents, illustrating the collective proficiency in business, media, and marketing communications. #Malaysia #Business #DigitalTransformation #PRGN #PublicRelations #MarketInsights #FacesAndMarketsOfPRGN