Mather’s Post

Having trouble tracking your ads across different platforms? Cross-media measurement helps you see how your campaigns are performing everywhere, ensuring you reach the right people. Learn how Nielsen’s insights can simplify your media strategy. Read the full article here: https://bit.ly/3BabaNK

How do you measure the success of your communication strategies? There's a new generation of metrics in today's digital landscape that we need account for. The most commonly used is Cost Per Click (CPC) i.e the cost incurred for each click on a paid advertising link. Understanding and managing CPC not only ensures that your team is drawing value from the advertising budget, but also acts as a measure of performance on what types of content is resonating best with your audience. Want to learn more web analytics concepts to elevate your PR game? Start here: https://lnkd.in/gb_qE3br

Learn how to increase your media revenue with effective renewal strategies in Digital Content Next's latest article by Piano’s Global VP of Strategy and Analytics, Katelyn Belyus. She outlines clear methods to keep subscribers longer and drive steady revenue growth, supported by real data. Find out how simple steps like welcoming new subscribers, consistent communications and making timely offers can prevent cancellations and enhance subscriber loyalty. Read more: https://lnkd.in/ekg2WB3X #MediaStrategy #SubscriptionGrowth #CustomerRetention #PianoInsights   

Engagement is the heartbeat of PR success. From average session duration to click-through rates, each metric offers a glimpse into audience interest and interaction with different content styles and narratives. Here are some handy metrics that can help you measure connection with your audience: • Bounce Rate: The percentage of visitors who navigate away after viewing only one page. A lower bounce rate means your content is relevant and encourages users to explore your website. • Average Session Duration: Measures the duration of a typical visit, suggesting how engaged the user has been. More time spent can mean that your audience finds the content valuable. Say goodbye to high bounces and hello to engaged audiences embarking on a journey with your brand! Want to learn more web analytics concepts to elevate your PR game? Start here: https://lnkd.in/gb_qE3br

🔊 Exciting Times Ahead at Raw Access Media! 🔊 Hello LinkedIn Family, I'm thrilled to share some exciting updates and insights from the world of media advertising and marketing. As the Business Development Manager at Raw Access Media, I’m passionate about driving innovative strategies that make brands stand out and succeed in today’s dynamic landscape. 📈 Why Media Advertising Matters: In the digital age, media advertising isn’t just about visibility—it's about creating connections, building trust, and driving meaningful engagement. At Raw Access Media, we specialize in crafting customized advertising solutions that resonate with your audience and boost your brand’s presence. 💡 Our Focus Areas: Data-Driven Insights: Leveraging analytics to optimize campaigns and maximize ROI. Creative Storytelling: Developing compelling narratives that captivate and convert. Cross-Platform Integration: Seamlessly blending traditional and digital media for a holistic approach. Client-Centric Strategies: Tailoring solutions to meet the unique needs of each client. 🌟 Join the Conversation: I’d love to hear from you! What challenges are you facing in your advertising efforts? How can Raw Access Media support your goals and drive new revenue for your business? Let’s connect, share ideas, and explore opportunities together. Follow our page for the latest updates, insights, and success stories. Here’s to a future filled with growth and innovation! #MediaAdvertising #MarketingStrategy #BusinessGrowth #DigitalMarketing #RawAccessMedia

Want to know how your digital campaigns and audiences are measured? Check out this insightful article from Nielsen - learn about the key metrics that matter, the industry challenges that are changing measurement approaches, and the steps we are taking towards cross-media measurement. https://bit.ly/4aIv3s0

In today’s fast-paced digital world, speed is everything— especially when it comes to breaking news. To help publishers make the best out of their breaking news through paid promotion, we’ve developed a new prediction model and automation tool that identifies articles that have high potential for success and pushes them into paid ads in an instant, 24/7. The result? Significantly higher click-through rates and conversion rates, especially within the critical first 48 hours of a news story breaking. Our latest blog post dives deep into the power of this tool, showing how publishers can leverage the first-mover advantage to boost engagement and reduce costs. Don’t miss out on this competitive edge. Learn how being the first to hit audiences with your content can transform your campaigns: https://lnkd.in/eBs2ipWC

🔥 Hot off the press from Insider Intelligence 47% of digital marketers are anticipating hurdles in social media within the next 12 months! 💥 Top challenges include ads delivering alongside unsavory content and decreased access to consumer data and cookies 🍪. 💥I'm embracing these challenges head-on as opportunities to refine our strategies and increase customer engagement. 💥Curious to hear what Agencies are doing to get ahead of these predicted obstacles! https:https://lnkd.in/dmCCP9B4 #LeadershipDevelopment #MarketingStrategy #DigitalMarketingChallenges

“The toolkit’s latest version offers an unprecedented range of data options across digital, linear, and addressable media, ensuring campaigns are informed by the most relevant content placements and partnerships.” Learn more about the impact of A+E Networks’ Precision + Performance toolkit via Charlene Weisler Schwarzkopf & MediaVillage.org: https://bit.ly/3U7kyJp #AENbuzz #AENintheNews #FAST #FutureofTV #WomeninMedia #FutureofMedia #LeadershipMatters 

The Forrester Wave™: Media Management Services, Q4 2024 has new interactive features and provides clients the opportunity to dive deep into the progression toward full-funnel media capabilities by evaluating 12 prominent agencies, including the global holding company agency groups and private equity-backed independent media agencies. Check out the key findings here.