Maurizio Ribotti’s Post

"A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". --- Reimagining personal care. Today there is a lot of enthusiasm around declaring the sustainability of products, but some of these are truly guided by a deep philosophy of environmental responsibility. Previously, I talked about some very interesting emerging brands that are highly committed in this regard, especially for their holistic approach to the product and its surrounding sphere. Since its inception, the personal care brand Nécessaire has sought to positively influence the environment by understanding the connection between caring for ourselves and our world. The dedication to sustainability is ingrained in the brand's DNA, epitomized by a fundamental concept: less but better. The company is now engaged on many fronts to achieve this goal, including reducing carbon footprint, improving production processes, optimizing packaging, reducing plastic usage, and they are Climate Neutral Certified, just to name a few. Since 2019, it has amassed a notable series of international awards. 🙌 What’s your take? # 330 BEAUTY, United States 👉 More content on our website and subscribe to the weekly newsletter; the link to the featured news is in the first comment below. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. Nécessaire, Inc., Randi Christiansen, Nathaniel Weiss More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

✨ Shaping expectations in packaging: Sway, a regenerative brand, is revolutionising sustainable packaging with seaweed-based materials. The brand’s innovative approach moves beyond simply reducing harm to actively regenerating ecosystems. 🌱🌊 Want more on ESG? Check out this Ipsos paper and discover the power of the ESG x Brand collaboration 👉 https://lnkd.in/eNXVNdbA #Sustainability #BrandPurpose #ESG #B2B

Today’s consumers are savvy and discerning. They can spot greenwashing from a mile away and are quick to call out brands that prioritise profit over the planet. That’s why authenticity is crucial when it comes to sustainability. Our branding strategies focus on helping brands authentically integrate sustainability into their DNA, from sourcing ethical materials to reducing carbon emissions in their supply chain. By aligning sustainability efforts with core brand values and communicating transparently with consumers, brands can build trust and loyalty that lasts. At Riley & Thomas, we believe that brands need a new way to talk about sustainability – one that goes beyond greenwashing and embraces authenticity, innovation, and meaningful action. Here’s how we’re helping brands redefine their approach to sustainability through forward-thinking branding strategies: https://lnkd.in/emqrG_Qm #CreativeAgency #BrandingAgency #Sustainability #Branding #Strategy #BrandStrategy #Cotswolds #Marketing #EcoConscious

3 Valuable Insights of the Impact Sustainability has on your Brand. We at Lagomly share our research and insights instead of keeping them to ourselves. Your success is our mission.  What do you think of these insights? #brand #brandreputation #sustainablebusiness

Embracing Sustainability in Branding 🌿 Sustainability is more than a trend—it's a necessity. Brands that integrate sustainable practices not only benefit the planet but also build deeper connections with conscious consumers. 🌍 Environmental impact 🤝 Consumer trust 🔄 Long-term benefits How is your brand making a positive impact? #Sustainability #Branding #EcoFriendly #GreenMarketing #CorporateResponsibility

Why Sustainability Messaging matters for modern brands? In today’s market, sustainability is no longer a buzzword—it’s essential. For CEOs, aligning brand messaging with environmental values is key to building trust and connecting with an eco-conscious audience. Here’s why it matters! 🔹 Credibility in a values-driven world - Consumers support brands that reflect their values. Transparent sustainability messaging shows commitment, earning respect and loyalty. 🔹 Transparency builds trust - Openness about eco-friendly practices resonates. Authentic stories about sustainability create a lasting impact. 🔹 Long-term growth - Brands prioritizing sustainability aren’t just investing in the planet—they’re fostering loyal relationships and driving growth. Is your brand connecting with eco-conscious consumers?  Let's dicuss!

Sustainability in Branding: How Eco-Friendly Practices Can Enhance Your Brand Image In today’s world, sustainability is no longer just a buzzword — it’s a crucial aspect of business operations that can significantly impact a brand’s image and success. Consumers are increasingly aware of environmental issues and are more likely to support brands that demonstrate a genuine commitment to eco-friendly practices. Embrace sustainability not just as a trend but as a core value of your brand, and you’ll reap the benefits of a stronger, more trusted brand image in today’s environmentally aware marketplace. Read the full article here. https://lnkd.in/eiEtjZvf  #EcoFriendly #SustainableMarketing #GreenMarketing #EcoMarketing

🌱 Sustainability is Your Best Brand Strategy 🌍 Did you know that consumers are more likely to choose brands that prioritize sustainability? By making small changes, you not only protect the planet but also build trust with your customers. 👉 Join the #SmallChangesChallenge and start building a brand that stands for something bigger. 💚 #SustainableBrand #EcoFriendly #SustainabilityIsYourBestStrategy #SmallChangesChallenge #GreenBusiness

Accelerating a sustainable advantage starts with accelerating a sustainable culture. In our latest blog, Simon Hall, our Brand & Strategy Director, has spoken about the journey #B2Bbrands must take to achieve the desired circular, regenerative economy. And it starts with people. Why do we need our teams on board? Why is a top-down strategy essential? And why must we start, right now? Read our blog to learn more: https://lnkd.in/ea2dh5iE #Sustainability #CircularEconomy #SustainableCulture #B2BMarketing