Maryanne Shew’s Post

📢 NEW CONTENT - Corporate gaslighting 📢 Morning, how are we? I'm writing a new piece - exclusive to eMag subscribers - on the trend for 'corporate gaslighting'. Interested in reading more? The sign up link is in the comments below.

CONTRAST! - the designers' secret weapon 🏹 Let's talk about its power in public affairs. 🤔 The contrast theory can elevate your communication from ordinary to extraordinary. Just like THAT. Are you ready to turn up the contrast and make your content pop? Check out our latest article to discover how: https://lnkd.in/dGbvXcUy

In today's digital landscape, effective communication is an art that spans diverse platforms, each fit with its own unique audience and style. Whether you're creating a tweet, writing a blog, or drafting a newsletter, success is dependent on your ability to adapt your writing to the nuances of each channel. I recently wrote a blog looking at doing exactly that, exploring the 'how-to' of cross-channel communication. Take a look: https://lnkd.in/ehkVUzFC

What’s the rush? If you have an important message to deliver, don’t race through it. 🛑 Every word you say matters; otherwise, it shouldn’t be part of your message. Each word deserves its moment in the sun, allowing your audience to fully grasp what you're conveying. When you rush, you risk losing the essence of your message. So, take your time—your words deserve it. How do you ensure your message is heard loud and clear? Let’s talk! 👇 Full article: https://vist.ly/3mhrt3n #Communication #digitalmarketing #ContentStrategy

Elevating and simplifying our proposal game is something we can all use. Are you in need of any of these but are not ready to commit to a writer? ✅ Stunningly designed and on-brand responses ✅ Clear and engaging messaging ✅ Compelling strategy that distinguishes your team from the competition We have something to help you improve without a big commitment 👉 https://lnkd.in/eC6W-NJ6 #aecindustry #proposalwriting #proposaltemplate #aecproposal

Here’s how I turn weak messaging into high-converting copy: → Start with clarity. ↳ Confused readers don’t buy. → Focus on benefits. ↳ Features tell, benefits sell. → Use simple language. ↳ No one loves jargon. → Add social proof. ↳ People trust what others trust. → End with a clear call. ↳ Tell them what to do next. The result? → Messages that move people to act. Weak copy gets ignored. Strong copy connects. The difference? Understanding what your audience needs. And writing to that. That’s how conversion happens.

Everything has a disadvantage. Reading every single day is no exception to that rule. But in this case, the disadvantage can become a double advantage if used effectively. I'm quickly realizing this as the day goes by. One outcome of doing my best to read 10–15 pages every morning is that I get to scribble down too many ideas. Some of these ideas, I've found, are better communicated when visualized. This is something I've always struggled with. I'm a writing-first person. My notes –both digital and physical– are filled with written and sketched ideas. And the volume increases as I add to them after my daily morning reading routine. But often, conveying those scribbled-down ideas in written content doesn't do the trick. To this end, I've spent the past couple of weeks, polishing my video editing skills. Published the first one today: https://lnkd.in/d2GzFpJE The short video discusses a quadrant I scribbled down for tracking earned mindshare. I start by summarizing what it is and why it is important. Then I use an example to demonstrate how the quadrant is helpful. If you have a few seconds, would love your thoughts.

❓“My biggest challenge is trying to get content approved. People are always changing the language, adding on lots of extra text, rewriting things to make them more complicated or adding in jargon etc. It makes my job so hard because when they make changes the content is often ruined. Any advice?” Sound painfully familiar to anyone else? This is the question I tackle in tomorrow's edition of my email newsletter. I give practical, actionable advice on how to take control of your content and make the approval process easier and faster. Want to read it? Join 3,622 readers who get my weekly internal comms tips straight to their inbox. ⬆️ Click "Try my free newsletter" under my name to sign up.

Involve your experts in content...but NOT like this: "Can you review this brief?" "Can you review this draft?" No no no. It's too late at this point. You don't just want a stamp of approval. You want help conceptualizing the idea before it's even executed. Involve your teammates FIRST so that you uncover: A new angle A unique POV A better argument Involvement is most powerful in the early stages. Love how Gail Marie put in her interview for The Content Gap report:

Unlock your writing potential by addressing these 8 key questions first. Your clarity and impact will thank you! 🎯💡 Focus on understanding your audience, solving their problems, and conveying your core message with the right tone. 🎙️ Engage your readers effectively, ensure your sources are credible, and define the action you want them to take. ✅ Lastly, plan how you’ll measure success. 📊