The MemberWise Network’s Post

Check out Grant Alison's insights into working in the healthcare communications sector and what his role as an Account Director at Virgo Health involves! ➡ What area of Healthcare communications do you work in? I’m part of the pharma comms team at Virgo Health, currently working across two accounts with a corporate comms focus. ➡ What types of projects do you work on? Typical projects include media relations and press office, social media strategy and channel management, executive visibility, corporate events, content development and anything else that comes our way! ➡ What does a typical day at work look like? As much as I'd love to avoid a cliché, there isn't a typical day at work. That said, some of my daily responsibilities include reviewing materials – social media calendars, thought leadership articles, and metrics reports; preparing communications plans and media strategies, such as for an upcoming corporate announcement; as well as ongoing client liaison and generally ensuring my teams have everything they need to deliver for our clients. Other key responsibilities include preparing client budgets, supporting on new/organic business proposals, managing account finances, inputting into resourcing and always keeping our finance team in the loop. ➡ What has been the highlight of your career in Healthcare Communications? One standout would be my first-ever promotion. Early in my career, I always had a fear that I wasn’t ‘cut out’ for the job and lacked a lot of confidence. Being promoted gave me a much-needed boost and helped me realise that healthcare comms was the industry for me. ➡ What advice would you give someone looking to start their career in Healthcare Communications? Firstly, be a sponge for information and ask lots of questions. There’s a lot to take in and no one will expect you to be an expert. I would also say that healthcare comms is a team sport – you aren’t alone and you should always lean on those around you. Read the rest of Grant’s career story: https://lnkd.in/gyjfRn6A Discover Healthcare Communications organisations recruiting new talent: https://bit.ly/4a8zX0W #HealthcareCommunications #MedComms #Pharma #LifeSciences #MedicalWriting #HealthcareComms #ClinicalTrials #PatientEngagement #GraduateJobs #NewJob #CareerStories #HealthcareCommunicators

Would you thrive within an innovation-fuelled, purpose-driven organisation that enables talented #entrepreneurs to turn their engineering innovations into impactful, sustainable businesses? Below is a brand-new opportunity to spearhead the strategic mar/comms function across the Royal Academy of Engineering’s award-winning #EnterpriseHub and Leaders in Innovation Fellowships (#LIF) programme, with a specific focus on attracting diverse and underrepresented applicants from all over the UK. These two streams support meaningful, entrepreneurial ventures across the #engineering and #tech landscape as they strive to evolve and grow their innovations into impactful, sustainable businesses. Book in a time with me below to explore this impactful opportunity. #Innovation #Startups #SustainableBusiness

We want to talk about #marketingandcommunications 🔽

One of our Account Directors Jason Salt has given his take on how the Medical Communications market is evolving 💡🗣️ It's an interesting read to see how things may continue developing in 2025. #medicalcommunications

Great selection of starting out Marketing and Communications roles.

📈 How Is the Medical Communications Market Evolving? The medical communications industry has always been dynamic, but 2023-2024 is shaping up to be a transformative period. Here are some key trends shaping the market right now: 🌍 Global Expansion and Integration With healthcare innovations accelerating worldwide, medical communications agencies are increasingly working on a global scale. This has created a demand for professionals who can navigate diverse markets, regulations, and cultural nuances. 📚 Growing Demand for Scientific Expertise As ground breaking therapies like gene editing, mRNA, and AI-driven diagnostics gain traction, agencies are seeking talent with deep scientific expertise to translate complex data into compelling, accurate communications. 💻 Digital-First Strategies Are the Norm Virtual events, e-learning platforms, and interactive content have become staples in the industry. Candidates with digital skills and experience in omnichannel communication strategies are in high demand. 🤝 Stronger Collaboration Between Pharma and Agencies Pharma companies are leaning heavily on medical communications agencies to support launches, educate stakeholders, and ensure scientific accuracy. This reliance is driving growth but also increasing competition for top talent. 🧠 Talent Crunch in a Specialised Field The niche nature of medical communications means there’s a limited talent pool, and competition for experienced professionals—especially medical writers and account directors—is fierce. Agencies need to offer competitive packages and clear career development paths to attract and retain the best. 🌟 Shift Toward Purpose-Driven Work Candidates are prioritising roles where they feel they’re making a difference. Agencies that can clearly communicate their impact on patient outcomes and healthcare advancements are better positioned to attract passionate professionals. 📉 Economic Pressures Demand Efficiency Economic uncertainty has led some agencies to streamline operations. However, this can’t come at the cost of quality or creativity. Strategic hiring decisions are crucial to ensure teams remain agile and capable of delivering for clients. 🚀 Opportunities Amidst Challenges While the market is competitive, the ongoing innovation in healthcare and the growing importance of clear, accurate medical communications mean the future is bright for agencies ready to adapt. At this pivotal time, agencies need to focus on building resilient, high-performing teams that can navigate complexity and drive success. Whether it’s finding scientific talent, digital experts, or leaders who can scale globally, investing in the right people has never been more important. What trends are you noticing in the medical communications space? #MedicalCommunications #MarketTrends #HealthcareInnovation #Recruitment #TalentStrategy

🌟 Exciting Local Opportunity Alert! 🌟 📰 Just came across an article from Monroe Local News highlighting job openings at Walgreens in Monroe and Loganville. While this news is fantastic for job seekers, it's also a great reminder for us in the dental industry to tap into local trends for our marketing strategies. Here's why: 🔍 **Community Employment News**: Engaging with community news outlets can help us increase visibility and connect with potential clients in our area. 👥 **Target Audience**: Residents in Monroe and Loganville seeking job opportunities could also be our target audience for dental services. It's all about finding the right segment for our campaigns! 🏘️ **Community Engagement**: By staying on top of local trends and activities, we can tailor our marketing efforts to better engage with our community, offering promotions that resonate with newly employed individuals. 💡 While the article may not directly discuss dental marketing, it's a great reminder to adapt and align our strategies with what's happening locally. 🚀 Ready to boost your dental marketing game? Let's brainstorm ways to connect with our community and grow our practice together! Drop your thoughts in the comments or DM me for a chat. #LocalOpportunity #DentalMarketing 🦷 Read the full article here: [Link] 👍 Like if you found this insight valuable!

Some great jobs here

I don’t think you need industry-specific training or experience to work in most comms and marketing roles. I see so many courses in “X industry marketing” or jobs requiring X number of years of experience in a specific industry to be considered for a role when the actual skills required are universal. You can learn an industry (a lot more easily than some insiders would want you to believe!), and if you’re requiring someone who has sport or music or whatever specific experience rather than looking at their overall comms skills, you’re cutting off your nose to spite your face. I saw someone with a relative amount of industry power recently tell career-changers they should apply for entry level roles if they wanted to move into the entertainment industry, which is absolutely laughable advice. I’ve worked in fan conventions, book publishing, health care marketing, book publishing again, and now government strategic communications and every single one of those industries has been learnt on the job. I’m lucky that I’ve had managers who have believed in transferrable skills and given me a shot. Does it sometimes take a week or two to get up to speed? Sure! But that’s something you experience moving within an industry too. People with a breadth of career experience bring fresh ideas and lessons that can teach those within an industry bubble. Don’t fall into the trap of thinking you need to pay for industry specific training – focus on universal skills, lateral thinking, and examples of how your existing experience can transfer. It should be up to hiring managers to expand their thinking regarding hireable skills, not on you to be forced to start from scratch or to pay for pointless courses. Believe in your skills and experience, regardless of how “shiny” your current role looks from the outside.

Very interesting opportunity