Michael Harley’s Post

How to effectively maximise marketing and sales implementation in the consumer healthcare sector To effectively market and sell in the retail pharmacy channel you need to understand the strategy for each of the pharmacy brands.   While pharmacy brands compete directly, they also compete with other retailers and healthcare providers. Having worked on and off with one of the largest retail pharmacy groups over the last nine years, I know how essential it is to understand each group's different goals and how to engage with them.   At our ‘Driving Consumer Health Care Success in Pharmacy workshop’, we’ll look at how to assess the strategies of the majors and the impact on your marketing and sales strategy. Some of the things to look at include:   1.   Who are their priority target shoppers? 2.   What is their portfolio and assortment strategy? 3.   What is their pricing strategy? 4.   How does their pharmacy design and guidelines impact your category? 5.   What is their promotion strategy? 6.   How are they organised and what are their implications for your brand and business?   I’ve shared a simple positioning framework below. Where do you think your favourite pharmacy store sits? Let me know what you think?   Time is running out to register for our workshop, run in conjunction with Consumer Healthcare Products Australia. Key dates: ·        Registrations close: 25th April ·        30-minute briefing session: 1st May (recorded for those who can’t make it) ·        North Sydney Workshop:  7th and 8th of May.   A link to more details can be found in the comments, or message me for more information.   #pharmacy #consumerhealthcare #healthcare #marketing #sales #parmaceuticals

REVOLUTIONIZE YOUR PHARMACY: SURPASS ONLINE PHARMACIES AND LEAD THE CHANGE Do you feel overwhelmed by the competition from online pharmacies? It's time to turn this challenge into a springboard to reinvent your pharmacy and re-energize your team! Online pharmacies focus entirely on price, backed by large groups and aggressive strategies. But you have something they can never offer: the trust, knowledge, and unique relationship you build every day with your clients-patients. The key to winning this challenge is to change the concept of your pharmacy, modifying sales processes and stimulating your pharmacist collaborators with new energy and motivation. Imagine a pharmacy that is not just a point of sale, but a wellness center for the community. Invest in your team's training, make the environment more welcoming and innovative, and involve your collaborators in strategic decisions. This will not only improve the service offered but also attract motivated and passionate professionals ready to make a difference. Remember, it's not just about products, but about people. Offer personalized consultations, organize informative events, create loyalty programs that value human relationships. Transform your pharmacy into a place where customers can't wait to return because they feel heard and understood. Now is the time to act, innovate, and lead the change. The physical pharmacy has a bright future ahead; it's just a matter of seizing opportunities and reinventing yourself with passion and creativity. #Pharmacists #Pharmacy #Innovation #Community

Managing a Pharmacy Retail Chain comes with several challenges. Let’s explore some of the key ones: 1. Healthcare Staffing Shortages: Finding and retaining qualified staff, especially pharmacists but also Delivery Executives, is a significant challenge. The increase in organised Pharmacy Retail Chains as well independent Pharmacies especially after COVID has led to shortages but also higher salaries. 2. Demands for an Enhanced Patient Experience: Consumers expect personalized service, convenience, and seamless interactions. 3. Inventory Management: Balancing a wide range of pharmaceutical products with varying expiry dates and ensuring stock availability is crucial. Failing to manage inventory effectively can lead to dissatisfied customers 4. Competition from E-Commerce Players: Online pharmacies and digital health platforms are disrupting the traditional retail model. Retail chains must find ways to compete by offering unique value, convenience, and personalized services

“We are at a point where the current pharmacy model is not sustainable." These words came from Walgreens CEO, Tim Wentworth, in a recent interview with The Wall Street Journal fter announcing the upcoming closure of a 'significant' number of its stores. We've known this for a long time. Unsustainable reimbursements. Advancing technology. Evolving technician roles. The ever-expanding impact and influence of PBMs (which have proven to be an elusive target who are well versed in a game of Whac-A-Mole). And insufficient dispensing fees and a lack of a scalable reimbursement mechanism beyond the product. The train has been coming, and we've been standing on the tracks watching. We must admit that a brick-and-mortar walk-in distribution model (alone) will not exist at some point in the near future (unless the state boards of pharmacy can hold on longer than I think with rules that will protect those jobs). We must be willing to say out loud that, if this assumption is true, nearly 50% of our workforce needs to be redeployed. 50%. Sure, that won’t happen all at once, but that’s a big number. Once we accept that pharmacists as product distributors are dispensable, we can start to pave a path forward. But if we are in denial and defend a broken model, we continue to look down instead of out, and if we look down for too long, it will eventually be too late. In The War on Normal People, Andrew Yang says, “The challenge we must overcome is that humans need work more than work needs us.” This holds true with the distribution function of the pharmacist's role. “The challenge we must overcome is that pharmacists need work more than work needs pharmacists who are only tied to the distribution of a product.”

Harsh truth for pharmacies: -You can have the widest range of products -You can have a beautifully designed store -You can have frequent promotions and discounts But if you don’t have: -Knowledgeable and compassionate staff -A deep understanding of your customers' needs -A commitment to delivering consistent, high-quality care You’ll struggle to build trust and loyalty. Without trust, customers will see you as just another store—easily replaceable. So instead of relying solely on sales tactics: Focus on the essentials. Treat every customer as an individual. Provide care that goes beyond transactions. Because in healthcare, your heart is your brand. #HealthcareWithHeart #PharmacyEssentials #BotanicalChemistPalmCove

In the context of the pharmacy business and expansion, the adage "direction is more important than speed" is highly relevant. This principle emphasizes the importance of having a clear and well-thought-out strategy over merely moving quickly. #Strategic_Planning Before expanding, it is crucial for pharmacy businesses to conduct thorough market research and strategic planning. Understanding the local market, identifying the needs of the community, and evaluating the competition are vital steps. A pharmacy may be able to expand rapidly by opening multiple locations, but without a clear direction that aligns with the market needs and business goals, this expansion could lead to overextension and failure. #Quality_vs_Quantity In the rush to capture market share, pharmacies might be tempted to open many branches quickly. However, prioritizing speed over direction can lead to compromises in service quality, customer satisfaction, and operational standards. A deliberate approach focusing on high-quality services, well-trained staff, and customer satisfaction can foster a more sustainable growth trajectory. #Brand_Identity and #Reputation Building a strong brand identity and maintaining a good reputation are essential for long-term success in the pharmacy industry. Expanding too quickly without solidifying the brand’s core values and service quality can dilute the brand and alienate existing customers. It is more beneficial to grow at a pace that ensures the brand's reputation and identity are enhanced, rather than compromised. #Technology In the rapidly evolving field of pharmacy, staying updated with technological advancements and integrating them into business operations is crucial. A pharmacy chain might expand quickly without incorporating these technologies, which could make it less competitive compared to those that may expand slower but focus on integrating #epharmacy, #digital_prescriptions, and #telehealth_services. #Regulatory_Compliance Pharmacies operate in a heavily regulated sector. Rapid expansion without a clear understanding of regulatory compliance in new regions can lead to legal problems and financial penalties. A focused approach ensures compliance with healthcare regulations, safeguarding the business and its customers. #Sustainable_Practices As pharmacies expand, it’s important to consider sustainable practices, including waste management and ethical sourcing. Rapid expansion can often overlook these aspects, which are increasingly important to consumers and regulatory bodies. A methodical expansion that considers environmental impact is crucial for building a responsible brand. In short , in pharmacy business, adopting a strategy that prioritizes long-term success over short-term gains always win. pharmacies can ensure that their growth not only increases their footprint but also enhances their service quality and market reputation. Mostafa soror 12 May 2024

The UK pharmacy channel plays an increasingly integral role in the health of the population - and in a healthcare brand’s success. 👉 https://bit.ly/47JaDyF   With the right strategies, brand owners can build strong partnerships with pharmacy staff, ensure their brand stands out on the shelf, and attract lifelong customers.    In this interview, Chris Clarkson, Pharmacy Sales Director, reveals:    - The crucial role pharmacy plays in the evolving healthcare market. - How to engage pharmacy staff and benefit from the "White Coat Effect". - Key strategies to drive brand success and win life-long customers. And more… ▶ Hit play to win in the pharmacy channel. #CeutaGroup #HealthAndWellness #PharmacySuccess #BrandSuccess #Pharmacy #ConnectionsMatter #CeutaLife #CeutaInsights #ConsumerHealthcare

Achieve Your Goals as a Pharmacist with the SMART Framework! Setting goals is crucial for personal and professional growth, especially in the fast-paced retail pharmacy world. But how do you ensure your goals are clear and achievable? By making them SMART! • Specific: Be clear about what you want to achieve. • Measurable: Track your progress with concrete criteria. • Achievable: Set realistic and attainable goals. • Relevant: Ensure your goals align with your values and long-term objectives. • Time-bound: Set a deadline to stay focused and motivated. Here’s an example of a SMART goal in action for a pharmacist: Specific: I want to increase sales of over-the-counter (OTC) products. Measurable: I aim to boost OTC sales by 15%. Achievable: I will achieve this by training staff on effective sales techniques, promoting high-demand products, and improving store displays. Relevant: Increasing OTC sales will enhance the pharmacy's profitability and improve our ability to serve the community. Time-bound: I plan to achieve this goal over the next six months. Setting SMART goals allows you to stay focused, measure your progress, and enhance your professional practice. #ProfessionalDevelopment #PersonalGrowth #GoalSetting #CareerDevelopment #SalesBoost

In the context of the pharmacy business and expansion, the adage "direction is more important than speed" is highly relevant. This principle emphasizes the importance of having a clear and well-thought-out strategy over merely moving quickly. #Strategic_Planning Before expanding, it is crucial for pharmacy businesses to conduct thorough market research and strategic planning. Understanding the local market, identifying the needs of the community, and evaluating the competition are vital steps. A pharmacy may be able to expand rapidly by opening multiple locations, but without a clear direction that aligns with the market needs and business goals, this expansion could lead to overextension and failure. #Quality_vs_Quantity In the rush to capture market share, pharmacies might be tempted to open many branches quickly. However, prioritizing speed over direction can lead to compromises in service quality, customer satisfaction, and operational standards. A deliberate approach focusing on high-quality services, well-trained staff, and customer satisfaction can foster a more sustainable growth trajectory. #Brand_Identity and #Reputation Building a strong brand identity and maintaining a good reputation are essential for long-term success in the pharmacy industry. Expanding too quickly without solidifying the brand’s core values and service quality can dilute the brand and alienate existing customers. It is more beneficial to grow at a pace that ensures the brand's reputation and identity are enhanced, rather than compromised. #Technology In the rapidly evolving field of pharmacy, staying updated with technological advancements and integrating them into business operations is crucial. A pharmacy chain might expand quickly without incorporating these technologies, which could make it less competitive compared to those that may expand slower but focus on integrating #epharmacy, #digital_prescriptions, and #telehealth_services. #Regulatory_Compliance Pharmacies operate in a heavily regulated sector. Rapid expansion without a clear understanding of regulatory compliance in new regions can lead to legal problems and financial penalties. A focused approach ensures compliance with healthcare regulations, safeguarding the business and its customers. #Sustainable_Practices As pharmacies expand, it’s important to consider sustainable practices, including waste management and ethical sourcing. Rapid expansion can often overlook these aspects, which are increasingly important to consumers and regulatory bodies. A methodical expansion that considers environmental impact is crucial for building a responsible brand. In short , in pharmacy business, adopting a strategy that prioritizes long-term success over short-term gains always win. pharmacies can ensure that their growth not only increases their footprint but also enhances their service quality and market reputation. Mohamed Albadawy Cairo, Egypt 12, May, 2024

Tired of your pharmacy looking outdated? Learn how to TRANSFORM your front-end for maximum sales! Imagine walking into a pharmacy that's bright, inviting, and perfectly organized. You're greeted by a friendly pharmacist who knows exactly what you need. They guide you to the products that will improve your health and well-being. This isn't just a dream, it's a reality for pharmacists who understand the power of a well-designed front-end. What do you think your patients think about your today pharmacy? 🤔 Join us on June 19th at 1:45 PM CET for our 2nd appointment by CAPSULE WORLD for a FREE webinar where we'll reveal: - The secrets to creating a pharmacy front-end that attracts customers and boosts sales. - Proven strategies to communicate effectively with your patients and build loyalty. - Actionable tips and tricks for merchandising your products to maximize profitability. Don't miss out on this opportunity to learn from the PHARMACY EXPERTS and take your pharmacy to the next level! Register now: http://bit.ly/4c9g5Mw #sartorettoverna #pharmacydesign #anewpharmacyvision #capsuleworld #pharmacy #pharmacist #retail #sales #marketing #frontend #webinar #free #business #growth #health #wellness