If you ask influencer marketers for advice on running Black Friday campaigns, almost everybody will say, "Start early." But, how early is early? We asked around 25 influencer marketers at ecommerce brands and saw that beginning your outreach in August will put you ahead of most. The good news? If you're just starting now, don't stress. You're not 𝑡𝑜𝑜 far behind. #InfluencerMarketing
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Making Brands famous | Social Media Strategy | Content Strategy | PR | UGC & Influencer Marketing Manager | Talent Management | Event Management | 1k+ projects Freelance Projects. Coached 200+ people.
If you are starting now that's not too late, but that can hinder your Black Friday campaign. You might also fail to collaborate with your selected creators as most of the creators have their scheduled blocked. The key to make any such campaign a hit is to start early from others. :) #influencermarketing #blackfriday #Amazonprimeday
If you ask influencer marketers for advice on running Black Friday campaigns, almost everybody will say, "Start early." But, how early is early? We asked around 25 influencer marketers at ecommerce brands and saw that beginning your outreach in August will put you ahead of most. The good news? If you're just starting now, don't stress. You're not 𝑡𝑜𝑜 far behind. #InfluencerMarketing
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If you ask influencer marketers for advice on running Black Friday campaigns, almost everybody will say "start early". (I know, I've done it!) How early is early? Based on a small sample size (around 25 brands, B2C ecommerce only), beginning your outreach in August will put you ahead of most brands. And if you're just starting now, don't stress. You're not 𝑡𝑜𝑜 far behind. P.S. if you have any Black Friday influencer marketing tips 𝑎𝑠𝑖𝑑𝑒 from "start early", please share! 😁 #influencermarketing
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🚀 Get Ready! Black Friday is Just Around the Corner! 🚀 With Black Friday approaching fast, now is the time to gear up your influencer marketing strategy! Over the next few weeks, we’ll be sharing exclusive insights from our experts to help you make the most of this peak season. To kick our Black Friday tips series off, here are some tips from our CBO & Co-Founder, Nadia Bubennikova, on setting up your Black Friday campaigns. Stay tuned for more expert tips to ensure your Black Friday influencer campaigns deliver big results. 📈✨ #Famesters #BlackFriday #InfluencerMarketing #MarketingTips
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🚀Black Friday Tips Series with Famesters is keep on going!🚀 With Black Friday getting closer, we’re keeping the insights coming! Up next in our Black Friday tips series, we’re excited to share expert advice from our CMO, Anastasia Zaichko. 🎉 Anastasia will be diving into key strategies for planning campaigns and driving engagement during this crucial season. Ready to elevate your Black Friday influencer campaigns? Stay tuned for tips that bring big impact! 📈✨ #Famesters #BlackFriday #InfluencerMarketing #MarketingTips
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Not sure how to effectively measure your influencer activity. William Brittain gives his advice on both short term and longer term KPIs in our latest video below. 👇 👇 👇
If you're heading into Black Friday without confidence in your influencer marketing measurement, you might want to pay attention 👀 It's a grey area we see endless prospects struggling with and cutting through it ultimately breaks down to 2 pieces of advice: DON'T over complicate your day-to-day signals, where speed and reactive feedback loops with creators are key (i.e - trust the feedback that algorithms give you in the form of reach). DO add complexity to brand sentiment signals, where the strategic impact of influencer content will be felt far beyond social. Bonus points can be won if you combine it with paid boosting strategies for geo, conversion and search lift measurement; or with earned media value calculations to compare channel efficiencies. And if you would like to know more about the intricacies of those and how our measurement framework works - do drop me a line! Connective3 #influencermarketing #creatormarketing #socialmedia
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The future of advertising and marketing is UGC. Check out our latest article on #BlackFriday and how to take your campaigns to the next level. Black Friday: What You Need to Run Successful Influencer Campaigns https://lnkd.in/eUwr_FqK #HappyThanksgiving
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If you're heading into Black Friday without confidence in your influencer marketing measurement, you might want to pay attention 👀 It's a grey area we see endless prospects struggling with and cutting through it ultimately breaks down to 2 pieces of advice: DON'T over complicate your day-to-day signals, where speed and reactive feedback loops with creators are key (i.e - trust the feedback that algorithms give you in the form of reach). DO add complexity to brand sentiment signals, where the strategic impact of influencer content will be felt far beyond social. Bonus points can be won if you combine it with paid boosting strategies for geo, conversion and search lift measurement; or with earned media value calculations to compare channel efficiencies. And if you would like to know more about the intricacies of those and how our measurement framework works - do drop me a line! Connective3 #influencermarketing #creatormarketing #socialmedia
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If you've been burned by influencer gifts going unposted, you’re not alone—80% of influencer gifts don’t get a return! I'll share our tactical approach to influencer seeding and gifting so that every dollar counts this Black Friday. Let’s get results! Listen here: https://bit.ly/3C3eATa #EcommerceStrategy #BlackFriday2024 #InfluencerMarketing
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If you've been burned by influencer gifts going unposted, you’re not alone—80% of influencer gifts don’t get a return! I'll share our tactical approach to influencer seeding and gifting so that every dollar counts this Black Friday. Let’s get results! Listen here: https://bit.ly/3C3eATa #EcommerceStrategy #BlackFriday2024 #InfluencerMarketing
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10+ Years in Influencer Marketing | Award-Winning Influencer Agency Leader 🏆 | Community Marketing Expert 🚀 | Helping Brands Connect & Engage through Social 🤳
📊 Black Friday tip: Your influencer strategy shouldn't start on Black Friday. What we're seeing work for brands RIGHT NOW: - Having creators share gift guides early (authenticity > heavy discount pushing) - Leveraging creator whitelisting to retarget their engaged audiences - Using content across multiple platforms - Building relationships with creators who've driven holiday sales before The brands winning this BFCM season? They started their creator partnerships months ago and built genuine product advocacy. Because here's the truth: A creator's audience can spot a purely transactional holiday push from a mile away. What's the most effective influencer strategy you've seen this Black Friday season? #InfluencerMarketing #BlackFriday #CreatorEconomy #DigitalMarketing
Content Leader in the Ecommerce and SaaS Industry | People-Obsessed | Remote and Work/Life Harmony Advocate |
2moAnother note: Influencers will increase pricing by about 20% on average for the BFCM period. Those prices go up and their availability goes down as you get closer to that period. Want to secure your spot and lock in pricing? Recruit right now.