Modash’s Post

One of the biggest issues I see influencers worry about is the idea of "brand hopping" (jumping from one competing brand to another). In an industry where influencers can sometimes be limited in the brands they partner with, it can be difficult to have your community trust you when you change brands all the time. This issue for me isn't about jumping from one brand to another; it's more about how it's marketed. For example, if someone is partnered with Lululemon but then leaves and joins Gymshark, they could be seen as "fake." Here's where how it's marked comes in. When they were with Lululemon, were they saying that they only wear Lulu and hate every other brand? That Lulu was the best product in the entire industry? Then when they joined Gymshark, were they doing the same? If so, then they will lose trust with your community instantly. It's unrealistic to assume someone only uses one product. It's perfectly normal for people to like both brands and own both brands. If influencers are open about that, then there isn't an issue with jumping from brand to brand. It's all about how they market the product when they are with the brand to get their community to buy 🤝

40. 𝑰𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒆𝒓𝒔 𝒊𝒏 𝑩𝒓𝒂𝒏𝒅 𝑨𝒄𝒕𝒊𝒗𝒂𝒕𝒊𝒐𝒏𝒔 𝒂𝒏𝒅 𝑬𝒗𝒆𝒏𝒕𝒔 Have you ever seen influencers promoting new products or participating in big events for a brand? This is called "brand activation," where a company makes its brand “come alive” through an exciting launch or event. Here’s why influencers are often part of these events: ⚡Influencers have a big fan following, so when they join an event, it draws in a crowd both at the event and online. They help make the event look fun and worth checking out! ⚡During or after the event, influencers post about their experience, showing off the brand’s products or new launches to their followers. This makes more people aware of the brand and what it has to offer. ⚡When followers see their favorite influencers enjoying a brand’s event, it builds trust. People are more likely to try a brand if someone they admire genuinely supports it. For example, imagine an influencer attending the launch of a new phone brand. By sharing their hands-on experience with the product, they help their followers feel like they’re part of the launch too! #BrandActivations #InfluencerMarketing #Events #Incer #Marketing #IncerInfluencerMarketingAgency

Brands, why do you always make these mistakes? I had a meeting today with a fantasy gaming brand (they've never worked with influencers before). After the introduction, they asked me, "How can we get users to play and invest in our application?" I said, "Well, there are many ways, but first tell me what you're looking for." Their answer was just what I expected. "We're looking to work with creators above 1M+ followers." This is the typical answer from most brands who have a decent budget to spend. I told them straight up, this won't work. The reason? In your first campaign, you don’t really know who or where your audience is. Investing straight away without any research is like trying to hit a bullseye while blindfolded. It rarely hits the mark, so here’s a safer bet. Start by finding your audience. Get them to visit and invest in your game. Here's how you can mix it up with the 70/30 rule: Imagine the brand wants to collaborate with 10 influencers: → 70% or 7 out of these influencers will be big names with 1M+ followers. → 30% or 3 out of these influencers will be macro influencers. If you think about the budget, instead of just three big influencers, now you're getting nearly double the number of influencers with nearly the same reach. This strategy gives us more options to explore and better odds of finding the right fit. What do you think about this approach? PS: Stay tuned for my next post, where I'll share how to double your results with the same marketing budget. Unfollow me and you'll miss out!

Ever feel like you're watching the same Ad over and over? Brands have matured in their thinking of what influencers can do for their brand, and hence the industry is growing but there's still something they're yet to realise. Here's what. 🌟 Brand creates a campaign idea. 🌟 Brand partners with influencers to promote it. 🌟 Brand asks all influencers to highlight the same message in their videos. 🌟 Brand reposts all these videos on their page. 🌟 Customers see all the paid partnerships with repetitive videos and the same message. Authenticity is lost in the force-fit of the same script. 🌟 Hence, trust is lost. Moral of the story? Even if your campaign idea is amazing, if you repeat it too much, people will get bored. Instead of forcing everyone to say the same thing, give influencers the theme and let them get creative. Why? Because when a brand controls the message too tightly, the partnership loses its meaning. It simply becomes repetitive. But when influencers put their own spin on things, they can connect with different customers in ways that feel real. So, let influencers do their thing. Your product will reach more people in a way that feels fresh and genuine.

Brands, influencers don’t owe you posts 🤷♂️ Especially not if you’re simply sending them free products. Through conversations with over 1000 brands, I’ve found that some teams tend to be too self-centered: 💬 *“We’ve sent 100 products and got only 20 posts! These people don’t care!”* While it’s fair to expect a better return on your investment, statements like these misattribute the reason for lack of performance. They put the entire blame on the influencer. It’s some version of influencers being too spoilt and not caring enough to post. The real questions you should be asking are: → Did we select the right influencers? → Did we set the right expectations in the outreach email? → Did we input enough effort to impress them? Influencers don’t owe you posts for free products. They get dozens of free products every month. They can’t post about every brand that sends them a free box 📦 You owe it to yourself to do everything in your power to ensure they like you, your brand, your product, and its packaging 🎁 Once you’ve done that, your post rates will start shooting up! We’ve helped brands beat this “no posts” friction and 2-3x their activation rates through mindset shifts like these, backed up by automations in SARAL. If you’re tired of sending free samples but seeing little posts, DM me and I can help 🤝 #dtcbrands #influencermarketing #socialmediamarketing #ecommerce

Want influencers to start talking about your brand? Influencer marketing is one of the most effective ways to build brand awareness. With so many brands sending packages to micro and macro influencers, you NEED to differentiate your brand from the others. Influencer gifting gives you the opportunity to build relationships with individuals who have the power to amplify your brand’s message to thousands, or even millions, of followers. Take advantage of it. A well-thought-out and personalized gift is more likely to be posted on social channels to create organic buzz that feels more authentic to their audience. How can you make sure your brand stands out? Custom socks at Custom Sock Shop are an unexpected, yet practical item that can make your influencer gift feel more personal. Get to know your influencer and create a sock that matches their personality or brand. Include their funny sayings, brand logo, inside jokes, etc. and make a one-of-a-kind gift. Mix it in with your PR package of goodies and let them do the rest.

How influential are most people who describe themselves as influencers? Chase that wild Goose. From Morning Brew, 6/20/2024: Unlike Sabrina Carpenter, most influencers can probably relate to desperation. Despite their carefully curated feeds that highlight lavish lifestyles, most of them aren’t making much money, the Wall Street Journal reports. There are ~50 million people making cash off social media posts, Goldman Sachs found last year, but according to marketing agency NeoReach, 48% of them made $15,000 or less. And just 13% raked in $100,000+. The numbers look better if you put a different filter on, though: Emarketer predicts that as a group, social media creators will make $13.7 billion this year, with 59% coming from brand sponsorships. I know 2 people who describe themselves as influencers and it costs more to say so than to do so. One received a baby stroller, some swag and a few prodcuts to review while spending a fortune the family didn't have to depict themselves as living a luxurious lifestyle. The other pretends to be financially successful when they don't have 2 dimes to rub together.

48. 𝑯𝒐𝒘 𝒀𝒐𝒖𝑻𝒖𝒃𝒆 𝑰𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒆𝒓𝒔 𝑫𝒓𝒊𝒗𝒆 𝑨𝒘𝒂𝒓𝒆𝒏𝒆𝒔𝒔 𝑻𝒉𝒓𝒐𝒖𝒈𝒉 𝑽𝒊𝒅𝒆𝒐𝒔? YouTube influencers are like online celebrities who create videos that grab attention and spread information. They have become powerful tools for brands to make people aware of their products or services. Let’s understand how they do this in a super simple way: ⚡YouTube influencers often review products or show them in use during their videos. For example, a tech influencer might unbox a new phone and explain its features, helping viewers understand it better. ⚡YouTube influencers have millions of subscribers who trust their opinions. When they talk about a product or idea, it reaches a massive audience. ⚡Influencers don’t just talk about products—they tell stories. For example, a travel vlogger might share how a backpack made their trip easier. These stories stick in people’s minds. ⚡Many influencers create “how-to” videos to teach people something new. For instance, a beauty influencer might teach viewers how to apply makeup using specific products. These tutorials subtly promote the product while adding value. ⚡Influencers create content that keeps viewers hooked, like challenges, collaborations, or even funny skits. While entertaining their audience, they sneak in brand mentions naturally. ⚡YouTube influencers share their honest opinions, making viewers feel they can trust them. This trust helps in creating awareness and convincing people to explore the promoted product or service. 𝑬𝒙𝒂𝒎𝒑𝒍𝒆: When a popular YouTuber like Technical Guruji talks about a new gadget, millions of his followers watch the video to learn more about it. This creates a buzz around the product, making more people interested in it. In short, YouTube influencers are experts in making information fun, relatable, and engaging. Their videos help brands reach the right audience and stay memorable. #YouTubeInfluencers #ContentMarketing #BrandAwareness #Incer #InfluencerMarketing #IncerInfluencerMarketingAgency

💥 Unlock the Next Big Trend: How Coffee Intelligence Can Help Influencers Brew Their Own Success💥 Influencers aren’t just promoting coffee—they’re making it. As social media creators launch their own coffee brands, they’re challenging the big names in the industry. With their deep connections to followers and authentic vibes, these influencers are brewing something big. My nephew, Ben Jeffries, CEO of Influencer.com, is right in the middle of this shift, watching influencers take their brands to the next level. To find out more read this article from Coffee Intelligence. #CoffeeIntelligence #InfluencerMarketing #DisruptTheNorm☕️

Shopify store owners! Want to team up with influencers to get more people interested in your stuff? Here’s how you can do it in easy steps: -> 1: Know Your Store and Fans First things first, know what your store is all about and who your fans are. What makes your store special? Who are the people that love your stuff? -> 2: Look for Awesome Influencers Now, let’s find influencers who are a good match for your store. Check out social media sites like Instagram, YouTube, and TikTok. Look for people who talk about stuff similar to what you sell. Make sure they have lots of followers and that their followers seem really interested in what they share. -> 3: Make Sure They’re Real You don’t want to work with fakers! Check if the influencers you like are real and genuine. Do their followers seem like real people? Do they talk back to the influencer and really engage with them? You want someone who’s the real deal. -> 4: Reach Out and Get Friendly Time to say hi! Reach out to the influencers you like and tell them why you think they’d be perfect for your store. Let them know what you’re offering, like money or free stuff. And remember, let them be creative with their posts! -> 5: Work Together and See What Happens Once you’ve teamed up with an influencer, work together on cool posts and stuff. Keep an eye on how well their posts are doing. Are lots of people seeing them? Are people clicking on your store because of them? If things aren’t going great, no worries! Just chat with your influencer friend and figure out what to do next. #shopify #influencers