Multilocal’s Post

📈 Wanna boost your creatives’ conversion rate? Check our new article on Mastering Ad Creatives in 2024! ➡ The article is available here: https://bit.ly/45HyFZR 🎁 As a bonus, you’ll get: ✔ 16 creatives mechanics with examples ✔ Analytics on ad creatives formats of ratio and duration that fire ✔ TikTok’s official case study on how Admiral Media helped BIGVU ✔ Insights from Pavel Shishkin, Head of Creative Department at AdQuantum, on how to hit the user’s motivation ✔ WOW-comparison of the interface-design perception of Gen Z vs. Millennials ✔ Specific example of a creative testing structure on Facebook ✔ Main tips on creative testing budget allocation from Kevin Dosanjh, B2B Marketing Lead at Admiral Media 🤝 Many thanks to our partners for such a meaningful contribution – Pavel Shishkin from AdQuantum and Kevin D. from Admiral Media - Performance Marketing & Growth #mobilemarketing #mobileapps #mobileanalytics #mobileadvertising

"Publishers have been saying since the dawn of programmatic that they need to band together to enable scale for advertisers and compete with the walled gardens." I beg to differ. If that was true, we would have had powerful media environments keeping control of inventory and assets... since the dawn of programmatic. Publishers have actually done the opposite. They have been their own worst enemies, to the point where they have been slowing down their own alliances by not choosing to leverage them as the unique entry points to their inventory. They failed to create exclusivity and scarcity by keeping their feet in dozens of shoes at the same time. The Trade Desk's solution is far from ideal, from a media owner perspective. For years, I have been an advocate for media companies' O&O advertising environments, so I am not saying this lightly. But there isn't anything wrong with developing solutions to provide the best possible ad environments for your advertisers. Especially if those that own these environments, create the experiences and content that attract audiences, and develop and maintain the engagement with them, fail to work together effectively. It is not too late for media companies to invert that trend and prove me wrong but please, don't blame The Trade Desk or those ad tech companies that provide curated marketplaces. I wrote a newsletter issue on the topic (link in the comment below). #media #advertising #marketing #adtech #monetisation #strategy #programmatic #userexperience #engagement #contextual #audience #data #privacy https://lnkd.in/e-G3-uWZ

🌟 Exciting News from Simpli.fi! 🌟 We're thrilled to announce that Simpli.fi is now offering Programmatic Guaranteed deals, taking our advertising capabilities to the next level! 🚀 What is Programmatic Guaranteed? Programmatic Guaranteed combines the precision of programmatic advertising with the assurance of guaranteed inventory. This means you can now secure high-quality ad placements with the confidence of knowing your ads will run exactly where you want them. 🔑 Key Benefits: *Guaranteed Inventory: No more uncertainty—your ad spots are reserved and guaranteed. *Efficient Planning: Streamline your campaign planning and execution with automated, guaranteed deals. *Improved ROI: Maximize your return on investment with precise and reliable ad placements. At Simpli.fi, we’re committed to providing innovative solutions that drive results. Our Programmatic Guaranteed offering is designed to help advertisers achieve their goals with greater efficiency and effectiveness. Are you ready to take your advertising strategy to new heights? #ProgrammaticAdvertising #DigitalMarketing #Advertising #Innovation #MarketingStrategy #SimpliFi

Self-serve platforms are making waves in the ad tech industry, presenting substantial benefits for both buy-side and sell-side markets. While brand publishers are increasingly returning to direct campaigns, expanding sales teams is often unaffordable for smaller players. Market readiness to adopt self-service models is crucial for success. Yet, larger publishers remain hesitant to change, despite the fragmented state of ad tech today. 🔍 Explore how self-serve platforms are poised to advance and differentiate in this evolving landscape. 🔗 Read the full article written by Toms Panders, CEO and Co-founder of Setupad on AdMonsters. https://bit.ly/3zVEp6Q

Self-serve platforms are making waves in the ad tech industry, presenting substantial benefits for both buy-side and sell-side markets. While brand publishers are increasingly returning to direct campaigns, expanding sales teams is often unaffordable for smaller players. Market readiness to adopt self-service models is crucial for success. Yet, larger publishers remain hesitant to change, despite the fragmented state of ad tech today. 🔍 Explore how self-serve platforms are poised to advance and differentiate in this evolving landscape. 🔗 Read the full article written by Toms Panders, CEO and Co-founder of Setupad on AdMonsters. https://bit.ly/3zVEp6Q

Have you heard of "curation"? In the context of ad tech and digital media, "curation" refers to a selective approach to ad placements, where only specific, high-quality publishers and audiences are chosen for ad distribution. This is a shift from the traditional programmatic advertising model, which aimed to reach vast, open web audiences with a focus on scale. Curation narrows the focus to prioritized placements, avoiding lower-quality or "made-for-advertising" (MFA) sites and ensuring ads appear alongside reputable content to improve brand safety, quality control, and relevancy for advertisers. Should brands pay a premium for that? Call me old-fashioned or naive, but good-quality placements should be table stakes for any reputable programmatic or not vendor. Am I expecting too much? #Adtech #DigitalAdvertising #Marketing #Curation

This article on curation and its role in programmatic advertising is a must-read! Scott Messer's insights are spot on as he explains how curation can help bridge the gap between publishers and advertisers, especially in a post-cookie world. Curation houses like multilocal are playing a pivotal role in this space and I am more than happy to continue to bang the drum regionally for them and the subject of curation itself. #programmaticadvertising #carbonreduction #curation

#Curated #marketplaces by Index Exchange are changing the #programmatic landscape by combining premium inventory with enhanced transparency and control. Check out how curation is enabling smarter ad buys and driving meaningful results for advertisers and publishers alike. https://lnkd.in/eNU69H8U

As with previous ad placement methods, programmatic marketing creates a number of opportunities that would not be feasible with manual ad placement. It makes it possible for marketers to purchase digital media without having to agree on a price in advance, allowing them to pay only for the pertinent impressions that they really obtain. They can also purchase digital media across publishers, which lowers administration expenses, and they can commit to a minimum budget or number of impressions, which increases the flexibility of digital advertising. Programmatic technology uses customer data to determine what resonates with each individual and targets them on the websites and at the times when they are most likely to interact. To know more, visit us at https://lnkd.in/d-Bu-JjK or write to jack@pairee.com https://lnkd.in/gB8nQhng #programmaticadvertising #digitaladvertising #programmaticads #programmatic #decisionmaking #datainsights #datadrivendecisionmaking #strategicdecisionmaking #digitaltransformation #dataanalysis #realtimeanalytics Chandrakanth B.N. Jack Demetris

Self-serve platforms are making waves in the ad tech industry, presenting substantial benefits for both buy-side and sell-side markets. While brand publishers are increasingly returning to direct campaigns, expanding sales teams is often unaffordable for smaller players. Market readiness to adopt self-service models is crucial for success. Yet, larger publishers remain hesitant to change, despite the fragmented state of ad tech today. 🔍 Explore how self-serve platforms are poised to advance and differentiate in this evolving landscape. 🔗 Read the full article written by Toms Panders, CEO and Co-founder of Setupad on AdMonsters. https://bit.ly/3zVEp6Q