MYSTERY RANCH’s Post

14 Best Men’s #Overcoat Brands: #Ultimate #Guide (Updated 2024) When you have a discerning eye for the best overcoat brands, as the saying goes, you can shop anywhere. But knowing what to buy when you get there, that’s a different https://lnkd.in/gjXt39Au #adviceguru #brands #lifestyle #lifestyleblog #mens #updated

This is the latest in our Brand Analysis series, in which we analyze a brand for every letter of the alphabet. Previous installments include A is for Anbernic and B is for Balenciaga. "Coterie is one of the most expensive – and most controversial – diaper brands on the market. On online forums, in the line to the bathroom, parents keep asking each other: are they really that much more absorbent than the regular variety? Are they softer? Fewer blowouts? Is it true that babies who wear Coterie never get diaper rash? Do parents who buy Coterie sleep through the night, or at least longer than those who use Pampers or Huggies? What do they dream of? Other parents are convinced the company has stealthily changed its material in recent redesigns, or that they’re in fact worse than a regular diaper, and these suspicions take on a paranoid tenor. The price is high, around $.50 per diaper – about twice as expensive as a regular diaper – similar only to Kudos and Healthy Baby (Healthy Baby also sells a Merino-wool outer cover for a cloth diaper for $75). Emily is a new parent and experimented with Coterie. Her newborn baby wore $10 worth of Coterie diapers in one day, which would add up to $3650 per year…roughly the same price as an Equinox membership and slightly less than a year of Soho House. The high price is a feature, not a bug – it’s one very obvious brand lever in positioning Coterie as a luxury status symbol. As we mentioned in our recent Brands after Vibes essay, parenting is a key contemporary theater for luxury. Coterie is like Artipoppe, or Bugaboo, or private school, but on a baby’s dirty bottom." https://lnkd.in/guQCwgsX

My latest for Forbes looks at how outdoor brand Fjällräven recently launched a new program called Fjällräven Pre-Loved, a peer-to-peer resale marketplace for buying and selling the brand’s apparel, bags, and gear second-hand. This new initiative, powered by the Archive Resale platform, aims to extend product lifespans and minimize waste, reinforcing the brand’s commitment to circular economy efforts in the outdoor and apparel sectors. Thoughts here from Danielle L. Vermeer and Kate Nightingale (Kasia Slowikowska) on sustainability and what this means for the larger fashion landscape. https://lnkd.in/gVrwemPr #sustainablefashion #circulareconomy

LONDON FASHION ECOMMERCE SUMMIT NOVEMBER 21ST, 2024 - From 8.30 - 6PM HILTON CANARY WHARF S QUAY SQUARE, MARSH WALL LONDON, UK EXPLORING THE FUTURE OF FASHION & APPAREL IN ECOMMERCE A GUIDE TO SUSTAINABLE STYLE 1PM An estimated 300,000 tonnes of clothing is sent to landfills each year in the UK. As the production and consumption of clothing continues to rise, it is important for brands to continue to evaluate the ways in which they can implement sustainability practices into their overall strategies. Meet with brand leaders that are working to make the apparel industry more sustainable as they share the actions that have made the most impact. Additionally, panelists will discuss some of the trending topics facing the sustainable fashion space, including: recommence, thrifting, and greenwashing. MODERATOR: Darya Badiei Khorsand, PHD Researcher in Sustainable Luxury Fashion Marketing & Contributor at The Interline PANELISTS: Anna Wickes, Recommerce Lead, Dr. Martens plc Francesca Lascelles, Brand Partnership Manager, Reskinned Joshua Juxon-Smith, Brand Experience Specialist, PANGAIA Sol Escobar, CEO & Co-Founder, Give Your Best Stuart Trevor, Founder, AllSaints & STUART TREVOR .. RSVP info@stuarttrevor.com for exclusive limited guestlist . #sustainable #design #sustainability #upcycle #vintagestyle #sustainability #vintage #vintagestyle #sustainablefashion #eco #ecofriendly #fun #ecommercebusiness #e-commerce #business

🌍The Netherlands stands to gain significantly from adopting Extended Producer Responsibility (EPR) for Textiles, especially as the second-hand clothing market booms.👗♻️ 🇬🇧 The UK’s experience shows a huge shift towards sustainable fashion, with 77% of Britons buying pre-owned clothes in the past year, driven by Gen Z and Millennials. 📊👫 EPR in the Netherlands can foster a similar trend, encouraging sustainable practices and reducing waste. This could lead to vibrant second-hand markets and new business opportunities. 🛍️💼 📩 If you have any questions about EPR Textiles, please contact us for more information: https://lnkd.in/ebrUB3dS 📚 Source: FashionUnited #Recycling #PRONetherlands #Sustainability #EPRTextile #UPVTextiel #CircularEconomy #TextileRepair #EPRDecree #GreenFashion #TextileWaste #Sustainability #UPV #PRO #EPR #Textiles #Compliance #Circularity #PROs #TextilesEPR #EUregulations #ExtendedProducerResponsibility #EPRRegulations #Recycling #TextilesEPR #WasteManagement

Campaign building is arguably some of the most expensive work in marketing. Last week, I spoke to Wrangler's John Meagher about the brand's first in-house campaign and what prompted the decision to not produce it with an agency. Then had a lot of great marketers Ana Andjelic, David Tann, Jamie Ray and Charlotte Cook-Anderson (Williamson) (in house and otherwise) weigh in on why this is happening and whether its the right move. Subscribe to give it a read! Glossy

👗✨ Ready to elevate your fashion brand? Discover key insights in our latest feature on Portland News! Learn how Portland's unique culture and style influence fashion trends, marketing strategies, and brand positioning. Whether you're a designer, entrepreneur, or marketing professional, this article provides valuable tips to thrive in Portland's dynamic fashion scene. Elevate your brand presence and connect with fashion-forward audiences. Dive into the full article now! #FashionBrand #PortlandFashion #FashionMarketing #BrandStrategy #FashionIndustry https://lnkd.in/dgbBdXDG

Would you buy a garment without seeing it first? Last week, we replaced our product images with simple text: “Garments so uncompromisingly timeless you already know what they look like.” Our aim was to test the timelessness of our design but the ‘experiment’ sparked another debate, on what information truly matters to make informed purchasing decisions. Read more about this in a conversation our co-founder August Bard Bringéus had with Bella Webb at Vogue Business. #Sustainability #EcommerceInnovation #TimelessFashion https://lnkd.in/dN9pT4hY

Neglecting long-term brand strategy is fatal Love this article by Kirsty Minns on the importance of brand building in the fashion industry. With competitive pressure from fast-fashion giants, it’s easy to focus on short-term wins and aggressive promotions, but brands that fail to build meaningful connections with their customers are on the BHS bus to the high street “graveyard.” Brands that see sustained, long-term growth know who they are and what they stand for. Yes, they innovate and adapt, but they stay true to their values and consumers can see that. It’s not just about product – but creating an emotional bond with your community. At Duel, we see this every day from the brands we work with. Scaling Brand Advocacy and building a loyal, passionate fan base is the future of brand growth - and it starts with a rock-solid brand identity. It's this that helps protect companies from the fickle trends and market shifts that threaten so many. #BrandBuilding #BrandAdvocacy #Marketing #BrandStrategy #CommunityBuilding https://lnkd.in/eGTj8g8W

What's the single biggest trend for promotion, merchandising, and branding for Q4 & 2025? SUSTAINABILITY. In this US $26.1 Billion industry ($90.5 Global), apparel dominates and is one of the least sustainable industries worldwide. Choose wisely. There's a lot more behind the scenes than meets the eye and more to value than price alone. If you strive for Eco-Responsibility, work with a team that aligns resources that make a difference. When planning your next banded merch promotion, check out this Promo Penguin favorite that plants 10 new trees for every single shirt: Fully recycled and undeniably cozy, this graphic crew not only plants trees but is made with recycled cotton and plastic bottles found along ocean coastlines. tentree® is a self-proclaimed tree-planting company first and apparel company second. With every purchase, tentree plants 10 trees, and with a trackable tree code on each hangtag, you can see the good you're doing in real time.