AMV BBDO

Our Strategy Partner Joe Smith spoke with IPA Director of Effectiveness Laurence Green in a special episode of The Effectiveness Files podcast, featuring the authors of three of this year's IPA Effectiveness Award-winning papers. In their chat, they delve into our Gold and President's Prize-winning case: "Effectiveness in Black and White: How Guinness Supercharged Growth in GB and Ireland." 🎧 Listen and subscribe here: https://lnkd.in/e6cCVzEP IPA (Institute of Practitioners in Advertising) Diageo #Guinness

🏆 What a haul! Our team took home 7x Gold, 3x Silver, and 4x Bronze at The Drum Awards, spanning 5 incredible campaigns. A huge thank you to our brilliant teams, bold clients, and trusted partners who make the work possible. Here’s to keep pushing boundaries, breaking barriers, and making every idea count. 💪 Currys plc Mars Petcare RSPCA Meta Central Office of Public Interest

The UK ranks bottom for nature connection – for young people in cities, the relationship is most distant, which is at the root of problems from mental health, biodiversity loss and spiritual disconnect. To help turn the tide, we’re excited to join forces with Purpose Disruptors on Agency for Nature Season 2 – a creative force for nature, uniting five top UK agencies to help reconnect young people with the natural world. Our brilliant creatives Josie Finlay and Charles Olafare have joined the pop-up agency, to create a campaign, launching this February, alongside creatives from Iris, VCCP, Droga5, and House 337. This season, the agency is tapping into subcultures that resonate with young people across the UK to make nature feel close, accessible, and part of everyday life. We're looking forward to seeing what they will come up with 👀 Read more about it in Campaign UK 👉 https://lnkd.in/e-_VbAq9

Our joint CCO Nicholas Hulley joined Campaign UK’s latest podcast episode to discuss the Big Awards 2024. Together with Charlene Chandrasekaran, Executive Creative Director at The Or, and Campaign UK editor Maisie McCabe, they broke down what happened behind the scenes on judging days, exploring the magic of what makes work truly award-worthy. Catch this insightful discussion hosted by tech editor Lucy Shelley here 👉 https://lnkd.in/eeZSkxVW

"There’s never just one static narrative or one story. We want to get to know people from different angles, because we want to make sure we’re getting the best insights, which will lead to the best ideas", says our Head of Data Robyn D'Arcy in an interview to Mark Tungate at AdForum. In the chat, Robyn explains our "data with a soul" approach, showing how data enriches storytelling by unlocking emotional, cultural, and multi-dimensional insights, fostering creativity and deeper audience connections. Read here 👉 https://lnkd.in/eq2MZjTp

Our new Smart Energy GB work is Campaign UK Ad of The Day 💡⭐️ This time, Einstein drafted Ross Kemp to visit homes across Britain, asking the simple question, “Happy with yours?”, as new research indicates that 4 out of 5 people are satisfied with their smart meters. A big shout to our team at AMV, our client partners, Chris Taggart, Laura Trendall, Imogen Landy, Olivia Adams, Harvey Sandhu and Jess Burns, our production partners at Blinkink, Black Kite Studios and No.8. Read the article here 👉 https://lnkd.in/eKNt7uzG

Our latest Decathlon campaign invites customers to give sports equipment a second life through its Buy Back service 😃🤩 An ode to forgotten sports equipment gathering dust in homes everywhere, the campaign features a hiking bag, bikes, skis, and a paddleboard with human-like faces expressing sadness at being left unused 🥲☹️ A big shout to our AMVers, to our client partners Edi Borrelli and Julie Anquez, and our partners at Red Studios BBDO and 80 Sound. Watch here and read more about it on Campaign UK 👉https://lnkd.in/eybv8_hD

How nice is this 🤩 AMV and Currys have been awarded Channel 4’s 2024 Diversity in Advertising Award! 🎉 Winning this award for the third time—following the TENA work in 2021 and Maltesers campaign in 2016—is a reminder of the transformative impact authentic representation can have. Our campaign, “The Sigh of Relief,” highlights the importance of understanding and addressing the needs of disabled customers, showcasing the power of inclusion in every customer interaction. With the generous £1 million ad space provided by Channel 4 in 2025—and their offer to match-fund up to £250,000 for finalists—we’re excited to continue amplifying this vital message. Thank you to Channel 4 for their dedication to promoting diversity in advertising. And well done team 🥳🎉 Dan Rubel Aisling Lancaster Alex Bird Annabel Jerome Stephanie Simon Augustine Cerf Lauren Peters and a special thanks to our partners at AMV x Open, Open Inclusion. Read the full story on Campaign UK https://lnkd.in/e6MkfxUC

Today on Marketing Week: our Strategy Partner Joe Smith wrote an article on the enduring power of face-to-face focus groups, capturing insights and spontaneity that online research often misses. From killer quotes that reshape brand perceptions to the energy of live interactions which allow for a deeper understanding of whole categories, he makes a compelling case for not letting big data and online trends overshadow the richness of in-person engagement. Thanks Russell Parsons and Josh Stephenson . Read here 👉 https://lnkd.in/eyvh8ByY

Introducing: "Dancing Can". Our latest Guinness campaign invites more people to experience the joy and communion of a perfect pint at home with a modern nod to the beloved 1994 “Dancing Man” ad. The new campaign uses a stop-motion twist to promote the innovative Nitrosurge device, which uses ultrasonic technology to create the iconic surge with nitrogen bubbles, delivering smooth Guinness every time, everywhere, and putting the power of a perfect pour directly into consumers' hands. So today, we're raising a glass to our AMVers, our client partners at Diageo, Anna MacDonald, Nick Payman, Lauren Lewis (née Levy), Colin Donnelly, Rosalind Healy and Stephen. O'Kelly and our production partners Nexus Studios, Yamination Studios, Coffee & TV and Wave Studios London.