Nick Martell’s Post

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Co-Host & Co-Founder of The Best One Yet Podcast

Growing up I played peewee hockey. For every travel tournament north of NYC we stayed at a roadside hotel. And the one thing and only thing that mattered to me about the hotel selected… Waffles. Nothing pumped me up more than a DIY waffles machine on morning gameday. Turns out, I wasn’t alone. ———— Today, Hampton Inn has become the largest hotel chain in America — And it's thanks to their Waffle Strategy.... “free DIY waffles” are driving a record $10B in sales. As the WSJ put it, the Hampton Inn created a “cult” around its waffles — we consume 30M/year. But here's the surprise: 40 years ago, the hotel chain's executives said the “free waffles” strategy wouldn't work: Guests could get burned, they won’t want to make their own food, and carbs were cultural villains. But they were wrong… Turns out guests enjoyed making waffles, didn’t get burned, & loved pausing the Atkins on vacay. So today, the Hampton has become the largest hotel chain in America by revenue — And it's all thanks to a waffle iron. ⭐️ Have the instinct to go against your instincts. And have waffles for breakfast. (Pro Tip: If you add blueberries, it cancels out the chocolate chips) #marketing #businessinsight

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Jason Peoples

People Helper | CTA Advisor | Business Development | Strategic Alliances | SaaS | Enterprise Software | GTM |

7mo

What is the proper response to watching someone pour syrup into the waffle maker ?? Giggle? Grimace? Go help? Pray the 2nd machine works ?

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Erik C. Parker

Video Producer | Video Editor | Screenwriter

7mo

I look forward to those DIY waffle makers at every hotel I stay at, they’re my sole purpose for being awake that early while on vacation! 😄😍🧇

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