Nielsen’s Post

Nielsen partnered with TikTok to uncover the true value of its advertising campaigns in Southeast Asia. From short-term sales growth to long-term brand equity, this case study breaks down results across 10 CPG brands. Read the case study to learn more: http://nlsn.co/6046t9QwY

Nielsen worked on a study with TikTok in Southeast Asia to quantify the effectiveness and ROAS of TikTok platform. What made this study unique is Long Term ROAS were also measured along with synergistic impact between TikTok and other media channels like TV. The granularity captured in the analysis explored the findings on TikTok ad-products and creator vs brand ads. This first of its kind study demonstrated how TikTok as a platform delivers returns across the funnel along with generating multiplier effect when executed with other media channels. It has been an absolute pleasure to work with the awesome TikTok team Balendu Shrivastava Camila Martins Viony Handojo and Nicholas Quah. A big thanks to Abhinav Maheshwari and Prateek Bhattacharya to make this study a great success. #Nielsen #TikTok #SEA #Fullfunnelmeasurement

What makes TikTok a standout in Southeast Asia’s advertising mix? Nielsen’s case study breaks it all down—$2.3 ROAS, unmatched media synergy, and creative formats that deliver results. Dive into the full story of how TikTok campaigns transformed outcomes for 10 CPG brands: https://bit.ly/3AYlyIZ

🇺🇸 US marketers will spend nearly 50 billion USD on promoting Consumer Packaged Goods (CPGs) through digital channels 🔥 🛒 📈 Double-digit growth in CPG digital ad spending is expected to continue at least through 2026. This industry has achieved one of the highest growth rates among US sectors. 🎯 How can you reach users searching for CPGs online? Find your audiences with the right data. Choose our segments on global platforms, or contact us to find your CPG audience: hello@tl1mkt.com 📬 #cpg #data #advertising #ConsumerPackagedGoods #programmatic #audiences

Did you know that Nielsen Brand Impact studies quantify the ad impact of brand metrics, such as Ad Recall, Awareness, Attitude, and Favorability? Now, as a member of the TikTok Marketing Partners Program (https://bit.ly/43X00qj), experience the best of both worlds with surveys taken directly on the @TikTok platform and measured with proven Nielsen methodology. Let's connect if you want to learn more about Nielsen's Brand Lift Studies! https://bit.ly/4cU7cqZ

Retail Media Fun Fact: Global retail media ad spend is forecasted to reach $160 billion, accounting for 20% of total digital ad spending. That's a clear indicator of where the future of advertising is heading! (Source: eMarketer) At Masaar Media, we help brands make the most of this new frontier. With strategic retail media services, your products can connect with customers in the moments that matter most. Ready to tap into this fast-growing channel and connect with audiences at the point of purchase? Connect with us to elevate your brand's retail media presence. Let’s build a strategy that converts! #RetailMedia #DigitalAdvertising #MasaarMedia #eCommerce #RetailTrends #BrandGrowth

Check out our latest case study with @TikTok 📱! Discover how Nielsen’s Marketing Mix Modeling solution helped TikTok analyze the impact of their ads across the marketing funnel. DM to learn more about Marketing Mix today. https://bit.ly/4czHasY

As the buzz around Retail Media grows ever-louder, inventory is expanding at such a rate that your brand should already be testing version 2.0. This ecommerce upgrade combines two power players: Retail Media + Influencer-Produced Content (IPC). In testing with our own clients we’re already seeing new levels of success. Why? Because this dynamic duo unlocks access to audiences in active buying mode, moments from the buy button, triggering sales and building brand affinity by delivering recommendations from a trusted source.

The excitement about Retail Media is increasing rapidly, and inventory is growing so fast that your brand ought to be exploring version 2.0 by now. This new phase in ecommerce involves a powerful combination: Retail Media and Influencer-Produced Content (IPC). We've been testing this approach with our own clients and have observed remarkable success. The reason? This effective pairing reaches audiences who are ready to make a purchase, just a step away from clicking the buy button. It drives sales and enhances brand loyalty by providing recommendations from a reliable source.

Younger generations don’t look at products on shelves like they used to! It’s a stark generational divide that search engines are far more popular for grocery product discovery than store shelves are for younger audiences. The stats point to a wider point: youthful audiences respond to digitalization for consumer-packaged goods (CPG) favorably. Don’t miss out on capturing Gen Z’s purchasing power by improving your digital advertising strategy with ShowHeroes. Check out our Showcases 👉 https://lnkd.in/ey-iewh3  #cpg #fmcg #digitaladvertising #digitalmarketing #ShowHeroesGroup