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When it comes to #brand loyalty programs, over 70% of consumers most enjoy accessing discounts, but that is not the only incentive they show interest in. It's important for brands to go beyond basic transactional benefits. Read our 2024 EY Loyalty Market Study to discover what consumers are craving: Patricia Camden, CLMP, CCXP

Are you throwing money away on your loyalty program? 💸 Matt Smolin drops some hard truth on the #LocalMarketingLab. The days of one-size-fits-all loyalty are over. Here's why: Customers expect personalization everywhere. Generic offers often miss the mark. You're likely overspending on ineffective rewards. But there's hope. By tailoring experiences to individuals, you can: ‣ Boost program effectiveness ‣ Cut unnecessary costs ‣ Create genuine connections with customers Catch the full episode with Matt for actionable insights on next-gen loyalty programs. #CustomerLoyalty #PersonalizedMarketing #RetailInnovation

Sparking an emotional connection isn’t the only way for brands to stand out in today’s crowded loyalty landscape — they also need to make points easier to earn and more rewarding to redeem. Learn more in our new report sponsored by IAG Loyalty https://hubs.li/Q02sHNKJ0

Looking to take your loyalty program to the next level? Here are 3 key strategies brands can implement to elevate their programs: - Tailor Rewards & Communications - Make it easy to use - Build a sense of belonging Is your loyalty program ready for an upgrade? #CustomerLoyalty #LoyaltyPrograms #BrandLoyalty #CustomerExperience #OmnichannelLoyalty #uLoyal

Insightful discussion on the importance of integrating loyalty programs with the brand's entire ecosystem, emphasizing cross-functional integration. #letstalkloyalty #loyaltymarketing #loyaltyprograms #loyaltytv

Loyalty programmes play a significant role in anchoring a brand in the consumer's memory. Read more 👉 https://lttr.ai/ASfBb #communicationfrequency #stayrelevant #CustomerCommunication #brandengagement

📢 The Great Loyalty Program Debate: Are Points and Rewards Still Relevant? 🧐 Is your loyalty program keeping pace with evolving consumer expectations? Traditional points-based systems have been the go-to for decades, but are they still effective in today’s market? In our latest white paper, we dive into the debate around whether points-based rewards still deliver value or if brands should explore new loyalty models like experiential, value-driven, or hybrid approaches. 💡 Key insights: Why some consumers are experiencing “points fatigue” How innovative brands are integrating personalized, experiential rewards Strategies for future-proofing your loyalty program with hybrid models Read more here: https://lnkd.in/e25x2RaZ #loyaltyprogram #loyalty